In this episode of the Hospitality Mentor Podcast, host Steve Turk welcomes back James Ferguson, the Corporate Director of Culture for the Wurzak Hotel Group, for his second appearance on the show.

They discuss James' inspiring journey in hospitality, from starting at the front desk to writing his book, 'The Confetti Culture Playbook,' and overcoming cancer. James shares insights into his unique role in shaping company culture, strategies for engaging employees, and the importance of celebrating positive actions.

They also talk about the challenges of opening a new hotel and effective recruitment practices. James offers valuable advice on creating a lasting impact in the hospitality industry through innovative cultural initiatives.

00:00 Introduction to the Hospitality Mentor Podcast

00:31 Welcoming Back James Ferguson

01:19 James Ferguson's Journey and Achievements

02:46 Role and Responsibilities of a Director of Culture

03:52 Building and Sustaining Company Culture

05:24 Innovative Recruitment and Retention Strategies

12:39 Opening a New Hotel Amidst Challenges

16:51 Daily Life and Responsibilities in the Role

28:17 Insights on Writing and Publishing a Book

33:42 Conclusion and Final Thoughts