In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.

I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.

Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.

If you want to stop playing small and start building something truly great, this episode is for you.

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com 

Lagniappe (Books, Links, Other Podcasts, etc)

EOS One

Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold 

The Vision Driven Leader - Michael Hyatt

Stop Delaying Your Dreams: Time to Take Action

Show Notes with Timestamps

• Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.
• Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.
• Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."
• Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.
• Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.
• Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.
• Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.
• Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.
• Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.
• Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.
• Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.
• Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content.
• Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity.
• Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example.
• Big Dreams and Ambitions (00:15:45)  Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals.
• Vision, Mission, and Values (00:16:48)  He explains the significance of having a clear vision, mission, and values for a successful organization.
• Sponsor Message: RepairPal (00:17:48)  Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers.
• Sponsor Message: App Fuel (00:18:48)  Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention.
• Core Values and Their Importance (00:19:57)  Brian shares his realization of the value of core values in decision-making and company culture.
• Litmus Testing New Hires (00:20:59)  He describes how to evaluate potential hires against the company's vision, mission, and values.
• Understanding What You Want (00:21:55)  Brian emphasizes the importance of defining personal and business desires beyond just financial goals.
• Creating a Clear Vision (00:23:51)  Discussion on the necessity of a detailed, clear vision for a business to guide its direction.
• Proximity to Your Dreams (00:26:56)  Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations.
• Crafting Your Vision (00:28:50)  Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine. 
• The Importance of a Clear Direction (00:29:46)  He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved.
• Creating a Target (00:30:41)  Discusses the importance of having a detailed vision as a target for business goals.
• Vision Details (00:31:37)  Explains the components of a business vision, including specifics about services and operational metrics.
• Dream Big (00:34:25)  Encourages thinking big without worrying about how to achieve those goals initially.
• Historical Example: JFK (00:35:32)  Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership.
• Sharing the Vision (00:37:33)  Stresses the need to communicate the vision clearly to the entire team for buy-in.
• Selling Down the Ladder (00:38:27)  Describes the process of sharing the vision, starting with leadership and moving downwards.
• Feedback and Buy-In (00:39:19)  Highlights the importance of receiving feedback and fostering genuine buy-in from team members.
• Repetition of Vision (00:40:12)  Discusses the necessity of repeatedly communicating the vision to ensure team alignment.
• Crafting the Vision (00:42:20)  Brian reflects on his personal goal to create a detailed vision for his organization.
• Importance of Shared Vision (00:43:34)  Concludes with the significance of a shared vision for team alignment and achieving business goals.

How To Get In Touch

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Thanks to our Partners,

RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Aftermarket Radio Network

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Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.