WORDS HAVE POWER. USE THEM WISELY. 

5 points of reference: 

• Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. 
• Words need to be in priority. For example, content on a page. 
• The power of questions: Why am I failing? Why am I not doing better yet? 
• Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. 
• There are 3 levels of content. Alert, info & contractual. 

We hope you enjoy it! 

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