With the right methods and motivation, anyone can reach financial freedom and achieve their personal brand dreams! Climbing the ladder from NFL cheerleader to successful entrepreneur coach is no easy feat, and today's guest, Kelly Roach is here to share her success secrets with us! Listening in, you'll hear all about Kelly's background and how her family's financial issues inspired her to become financially free, her journey from NFL cheerleader to entrepreneur, building her business as a side hustle while working full time, and so much more! We delve into the three unconventional decisions Kelly made when starting her business, including why it's so important to have support even prior to having clients before discussing the power of one-to-one coaching models. Kelly then shares how she suggests you start hiring people and in what order, how to attach operational roles to profit, and the importance of keeping in touch with past customers. Lastly, Kelly reminds us to focus on the lifetime value of customers instead of just on the acquisition of customers. This episode is filled with incredible pearls of wisdom that you don't want to miss out on so tune in now!