Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong.

 

Oren founded the high-end fine jewelry brand with her sister Yarden. their collections have decorated several high-end boutiques and retailers, and their pieces are loved by fashionistas and celebrities alike.

 

In the beginning, the sisters only planned to sell direct-to-consumer online. It was going okay, but getting new customers to buy jewelry online at such a high price point was a challenge.

 

They decided to expand into an omnichannel brand to allow in-person customers to feel the quality of the pieces and build trust and credibility for online customers.

 

Now that their brand is more successful than ever, Oren agreed to come on the podcast to share her secrets to developing a prominent omnichannel brand...

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it.

My friend Re Perez is someone who knows a thing or two about embracing his weird.

Re is is the CEO and founder of Branding for the People, and is about to publish his first book, Your Brand Should Be Gay (Even If You’re Not).

With expertise like that, I knew I had to have him on the podcast to talk about how jewelry designers and makers can create a magnetizing brand around their work.

And boy did he deliver!

When was the last time you got something fun in the mail from a brand you like?

The truth is, not a lot of companies are sending out snail mail anymore… which makes it the perfect opportunity for you to stand out!

Meet Miriam Schulman, founder of Schulman Art and host of The Inspiration Place podcast.

She sat down with me this week to talk about her creative snail mail strat that keeps her customers coming back time and time again. 🐌

What kind of questions are successful, in-demand jewelry designers asking about their business?

Today, we’re going to find out - and answer them!

I had some of our SOS students send in their most pressing questions about running successful jewelry biz.

SOS is designed to offer guidance for jewelry designers with goals of scaling to multiple 6 figures and beyond.

So, these questions were asked by some pretty smart cookies - just sayin!

Listen to episode #238 of Thrive by Design to get your all-access pass to Ask Me Anything: Questions From Our SOS Students

Every time I get an influx of new students, this question comes up in one way or another:

“Tracy, why do you care whether my jewelry business fails or succeeds? Why should I listen to you?”

Ouch, but fair!

To answer that question, let me share a little bit about my life-long journey to becoming a jeweler, mentor, and coach...

Building a business takes courage.

I’ve seen designers try to do the same thing over and over again expecting things to be different because they’re afraid of what might happen if they try something new.

The monotony is familiar and safe, but ultimately flatlines your business.

To be a successful jewelry designer, you must find the courage to put yourself out there, try new things, and most importantly, ask for help.

The Flourish & Thrive community is filled with brave designers who have done just that, and their businesses are taking off. Today, I want to celebrate them.

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is.

But I’m not telling you this to discourage you. On the contrary, you need to know that it takes consistent strategy and effort to make your brand stand out!

Truth bomb: It is possible to distinguish yourself among the crowd! With the right strategy.

Let’s talk about what designers just like YOU are doing to make their brand stand out in this saturated market.

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that.

Just as Flourish & Thrive Academy has created a supportive space for jewelers to learn about business, Corkie Bolton has established a vibrant community where jewelers can share techniques, ask questions, and exchange ideas.

Corkie came on the show today to discuss some of the questions she hears most from jewelers in the Metalsmith Society. Such as, “How do I price my jewelry?” and “Should I sell on Etsy?”

With our powers combined, we were able to come up with some answers.

Let’s start the new decade off with a challenge!

I love January (even though it’s a slow month for us designers) because it’s an opportunity for a fresh start. Time to refresh your mindset, fast-track your sales, and create a repeatable sales system that you can use all year long. 

Are you in?

What’s your money story?

When it comes to money, everyone has different stories they tell themselves, including you - though you may not even realize it.

Most people start out with negative money stories that take serious work to clear. They can be inherited from family, picked up in the media, established from experience, etc.

No matter where it started, fear around money always stems from some form of scarcity mindset and will only ever get in the way of your success.

Successful entrepreneurs put in the work to transform their money story into one that’s compatible with a growth mindset.

And that’s what we’re going to do today.