Creator Club | Social Media Marketing & Content Creation

Looking back on my more-than-a-decade on YouTube, I've realized that one major mistake has held me back from seeing much more growth, engagement, and more business opportunities than I've already had. And don't get me wrong: I feel really grateful for how far I've come. I just know that I could've gotten here faster and with less struggle had I not made this mistake. And hopefully, I can keep you from making it as well.

So, in this episode, we are going to talk about what I did wrong with my YouTube channel, especially in the early days, that kept me from growing faster. And what I'm doing now to fix it. Let's get into it.

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On today's episode, we have a special guest, Molly Keyser, founder of Freedom Creator, a company that helps business owners add passive digital products to their businesses.

As a college dropout with .81 cents to her name and living at her grandma's house in Wisconsin, Molly started her first business, a photography business, by knocking on doors. Within a few years, she had grown that to a multiple 6-figure per year photo studio, and other photographers started asking her how she did it. She then built a following through blogging & started selling digital products to help other photographers. She grew that into a $2M per year online education business. Today Molly helps content creators profit from their content & help their audience on a deeper level by creating & selling their own digital products!

Molly’s Social Media:

Instagram

YouTube

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Are you tired of hearing conflicting information on how to grow your account or what Instagram is really doing behind the scenes? So many social media gurus will deliberately exaggerate or dramatize information about Instagram in order to get clicks, so it can be difficult to discern between myths and the truth. That's why it's important to do your own research and fact-checking, or tune in to podcasts like this one where we aim to provide accurate information and separate fact from fiction, which is what we will be covering today - plus, we'll be discussing what you should actually be focusing on instead of all these myths. So sit back, relax, and let's get started.

Thinkific Link: click here

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You’ve probably heard the hype about the new app from Meta that’s a Twitter replacement… Threads. Today I’m answering all your initial questions about the platform, and what you need to know about it as a content creator or small business owner.

Will Meta get sued? Here’s the article I mentioned from Variety.

The official press release from Instagram about Threads.

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Building a personal brand is an excellent way to showcase your unique identity and stand out in a crowded digital world. While there are similarities between building a personal brand and a business brand, the former requires a more personal touch, and you are the center stage of the brand. The content you create on your online platforms should have a direct connection to you - your interests, your skills, and your opinions.

Today, I will dive deeper into the process of building a successful personal brand online and share some tips on how to make it work for you. Let's do this!

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Building a community is more than growing your audience and following on social media - it’s about creating something powerful, something your community wants to be a part of.

One massive mistake that so many creators are making is focusing all of their effort on gaining more followers, increasing their audience size, and seeing that number next to their name go up and up. But then, the people who are already following them - their existing audience - are basically ignored.

Listen - you don’t need more followers. If you want to be successful as a creator, and grow a sustainable creator business - you don’t need a big audience. What you need is a community and to understand what they want from you.

So, today we are going to talk about how you can actually put this into action - this is how to turn your audience, into a true community and how you can integrate that strong community into your plan for monetization as well. Let’s do this!

Creator Q&A: Krislyn Joann Mason, @krislynjoann on Instagram
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Video podcasts are becoming increasingly popular as people look for new ways to consume content. Many podcasters are now considering adding a video component to their show, and one of the most common questions they ask is whether they should create a separate YouTube channel for their video podcasts or use their existing one. In this episode, we'll explore the pros and cons of each approach, and help you decide which one is right for you.

Starter Kit for New YouTubers 2023 (gear, software, + strategies) - YouTube Video Here
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When you think about how content creators make an income, one of the first things that you think about is brand partnerships.

Personally, this is one of my biggest income streams each month and so regardless if you are a beginner or a seasoned content creator, when you see a brand partnership request come through your inbox, you can’t help but be a little excited. But one of the biggest mistakes I see beginner content creators doing is letting that excitement cloud their judgment and responding to, or accepting any and all brand requests.

We have all been there, most seasoned creators will probably tell you they were scammed at least once or twice. But the longer you do this, the more you can spot, not only scams but also brands that are disrespecting the creator with their lowball request. Today I’m going to share with you how to tell the difference between a legitimate brand partnership request, and how to avoid being scammed by the rest. Let’s do this!

The Creator Q&A Submission was by Coraline: @coralinejsongs

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How do you land constant brand partnerships on YouTube? How does securing brand partnerships work in general? How do you plan your time so that you’re productive and consistent without burning out? These are just some of the questions I will address in today’s special Q&A-style episode! Don’t miss it!

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As a content creator, you might find it challenging to stay productive and focused, especially when there is a constant demand for fresh and engaging content. Procrastination is a common problem that can negatively impact your work and your ability to meet deadlines. But, with some simple strategies and a bit of discipline, you can overcome procrastination and become a more consistent content creator. Whether you are doing this as a side hustle or full-time, in this episode, we will discuss some effective ways to avoid procrastination and stay on track.

Rebecca (Creator Q&A Submission) - https://www.instagram.com/_360doula/

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