If you scour the Internet for helpful tips on growing as a creator, you might notice one thing. Most of those YouTube videos, podcasts, or other social media content is directed toward content creators in the educational niche. Not necessarily those of us who are in the lifestyle niche. So the question I want to unpack today is, how to grow as a lifestyle creator. Let’s get into it.

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Have you ever spent hours and hours planning, filming, and editing the perfect Reel - just to see it completely flop with a bunch of zeros following the important metrics? We have all been there. This result can be so discouraging and give you the feeling of … “what’s the point?” Have you been there? Today, I just want to walk you through a few reasons why your Reels might be flopping, let’s get into it!

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Confession time: I have never had a ‘real job’ - by that I mean, a full-time, post-grad, adult, work-for-someone-else job. Of course, I had many part-time jobs when I was a student from selling candles and lotions at the mall to waitressing at my hometown diner. But ever since I graduated in 2018, I dove straight into full-time freelance, and in the past nearly 5 years, I’ve grown a boutique social media marketing agency called Creatorly Media, that generates six figures in revenue. I’ll just be transparent, this was my first year passing $300,000 in sales, and while I know there are lots of gurus on social media bragging about making way more than that - I’m pretty proud of it. (Remember, that’s revenue - not take-home profit, or my salary)

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A couple of weeks ago I asked my Instagram community what topics would be helpful to them for me to share on my podcast and a few of you asked about how to script a travel video. Scripting a travel video might seem complex - because how do you script something that isn’t a sit-down, educational video, filmed in the comfort of your own home? That’s what I want to walk you through today.

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When you search “starting a vlog channel” one of the first results you’ll find is a video from ThinkMedia with a title saying “vlogging is dead” - and after watching I have one thing to tell you: vlogging IS NOT dead. Look, I have nothing against the guys in the video I am referring to - and I actually agree with a lot of what they shared, however, I really do believe that you don’t need to make another boring, hyper-niche, educational channel on YouTube in order to grow - people are growing with fun, lifestyle, vlog format content. You just need to know how to do it right - which is what I’m going to talk about in this episode.

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Last week I lost 400 followers within just a couple of hours and though I was confused, and a little shocked, I wasn’t scared. That is because over the years I have insulated myself from things outside of my control - like this recent hiccup we saw from Instagram last week - more on this in a bit. But today, I want to walk you through how to diversify and avoid putting all of your eggs in the Instagram basket.

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Over the years, I have seen so many people decide they want to become “content creators” not really understanding all of the time and energy (and patience) needed to be one. I think a lot of people assume being a content creator is easy - but that’s not the case. It’s a lot of work; planning, creating, posting, communicating, selling, maintaining - the list goes on. So today, I wanted to share four mistakes I see content creators making, so that you have a clear understanding of what you need to do (or not do) to find your rhythm as a content creator. Let’s get into it…

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It’s time to set the record straight. I see all of you out there working your butts off trying to build your content creation business - part of that is doing your research and following the advice of “experts”. But what if I told you that some of these so-called “Instagram Coaches” are leading you astray and honestly, wasting your precious time on outdated tips? I am all about saving your time and keeping your workflow efficient, so today I want to share with you the outdated Instagram tips you need to stop using in your strategy!

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So, you want to be an influencer? I don’t blame you - I wanted to be one too and here I am. I understand the feeling of seeing people on Instagram, YouTube, or other social platforms getting paid to share their thoughts, opinions, and lives on social media - and I remember always asking myself… how? How are they doing this? I learned the long way around so that you don’t have to - so today I want to provide you with some clear, initial steps on getting started as an influencer.

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Are you stuck in that pattern of waking up each morning refreshing your YouTube studio stats to see if magically one of your videos finally went viral and your subscriber count and watch time has skyrocketed overnight? Yeah, I have been there. Heck - I still religiously obsess over my YouTube stats (not saying that’s healthy, but it’s the reality). I have been on YouTube for a long time and because of that - I have learned a lot about what NOT to do on YouTube and what can truly help you grow. So, today I want to share with your why I think your YouTube channel might be hitting a wall (and how you can push that wall down to finally see some growth).

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