Creator Science with Jay Clouse

Adam Turla is the guitarist, lead singer, and founding member of Murder By Death, a five-piece band from Louisville, Kentucky. They have a unique sound that's somewhere between folk, rock, and spooky western. Even more unique is their cult-like following that has supported them for the last 20 years. In this episode, we’re talking about how Murder By Death has built such a loyal following. We talk about the early days on tour, how they accidentally got lumped in with the Emo movement, why they use Kickstarter, and how Gratitude has allowed them to keep this band going now, 20 years later.

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→ #77: Andy J. PIzza

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Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media.

In this episode, we’re exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice.

Learn more about Ann Handley

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→ #153: Tina Roth Eisenberg

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Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries. 

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. 

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

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→ #70: Nick Huber

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Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products.

Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We’re funded solely through the investments made by thousands of customers who have used our products to change their lives.

In this episode, we talk about Cathryn’s first business as a 13-year old, her New York architecture job that put her back on the path to entrepreneurship, what’s changed for Kickstarter products and e-commerce businesses today, and why keeping Best as the Standard for her work has helped her find success in e-commerce.

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→ #93: Codie Sanchez

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Mariah Sinclair is an award-winning designer. During most of her career, she worked for advertising agencies as a designer and digital marketer serving Fortune 500 companies and the City of Los Angeles. Then she designed her first book cover in 2001. Now known as the “Queen of Cozy,” Mariah’s clients regularly dominate the top of the cozy mystery charts on Amazon. 

Today, Mariah sometimes designs hundreds of pre-made covers and lists them for sale at once, earning thousands of dollars within minutes (and sometimes crashing her website in the process).

In this episode, we talk about her first book cover design in 2001 and why it took 14 years to design her second how self-published authors earn their living, the role a book cover plays in the success of a book, how she built up her own clientele, and why always chasing a new Challenge wasn’t always a positive experience.

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See some of Mariah Sinclair's pre-made covers

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→ #176: April Dunford

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Last week I was featured on The Accidental Creative, a podcast hosted by Todd Henry since 2005. It’s one of the most influential and important podcasts out there for creative professionals, and I was honored to be a guest. And it’s great for the show too – I’m sure a lot of new listeners found Creative Elements by listening to that episode.

In this episode we talk a lot about Creative Independence – a topic I care a lot about and think YOU will too. We all seem to strive for financial independence...but I think creative independence is an even more important goal for a lot of us, and I think you’ll see why.

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Episode #85 with Todd Henry

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Wes Kao is co-founder of Maven, the first platform for cohort-based courses. Maven helps creators build a cohort-based course and deliver an incredible student experience at scale.

She helped build cohort-based courses for Outlier.org (from the co-founder of MasterClass), David Perell’s Write of Passage, Tiago Forte’s Build a Second Brain, Section4/Professor Scott Galloway, and Morning Brew.

Previously, Wes was the co-founder of the altMBA. Under her leadership, the altMBA grew from zero to 550 cities in 45 countries in three years. She designed the altMBA's beloved coaching system, grew the global community, built the marketing engine, and built a team of 40 people to support rapid scaling.

In this episode, we talk about Wes’s early experiences building cohort-based courses, how you can decide whether teaching a CBC is right for you, the frameworks you can use to design your course curriculum, and why Rigorous Thinking helps her to build quickly without wasting time on failed experiments.

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Wes's piece on Spiky Points of View

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→ #121: Bryan Harris

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Tim Urban is the writer of the blog Wait But Why. Tim writes about topics including artificial intelligence, brain-computer interfaces, alien life, the size of the universe, and more.

His articles are often tens of thousands of words – the length of finished novels. The success of his blog has garnered millions of unique page views, thousands of patrons and famous fans like Elon Musk.

In this episode we talk about the beginning of Wait But Why, his research and writing process, how Tim thinks about A+ work, and why he loves the struggle of writing online.

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→ #2: James Clear

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Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.” 

As a musician, he’s released four albums under the moniker The One AM Radio, and an EP with Moors, his project with Lakeith Stanfield.

Fast Company named him one of the Most Creative People in Business in 2021. He serves the Library of Congress as an advisor on digital strategy. He gave a TED Talk on how to listen to people to connect more deeply with them and their stories.

In this episode, we talk about Hrishikesh’s journey as a musician, the disappointing album that led to starting Song Exploder, how he landed a series on Netflix, and how his Willfulness helped him rediscover his passion for creating his own music.

Learn more about Hrishikesh Hirway

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→ #143: Guy Raz

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Tori Dunlap is a nationally-recognized millennial money and career expert. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over 800,000 women negotiate salaries, pay off debt, build savings, and invest. 

A Plutus award winner, her work has been featured on Good Morning America, the Today Show, the New York Times, TIME, PEOPLE, New York Magazine, Forbes, CNBC, and more.  

In this episode, we talk about Tori’s start as a creator, what she’s learned about what works on TikTok, her best advice for getting featured in major publications, and why Service is at the core of Tori’s winning content strategy.

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→ #132: Natalie Ellis

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