Creator Science with Jay Clouse

Dan Runcie is the founder of Trapital, a media company covering the business of hip hop.

Trapital has been featured in The New York Times, Wall Street Journal, BBC World News, NPR All Things Considered, CNBC, and many more publications, with more than 13,000 subscribers.

And 35% of the audience works in the music industry at companies like Universal Music Group, Sony Music, Warner Music Group, Live Nation, 300, Roc Nation, eOne, ASCAP, UnitedMasters, and more.

In this episode, we talk about Dan’s pathway into writing the Trapital newsletter, why he shut down a successful paid version of his newsletter to focus on monetizing through consulting, what the subjects of his writing have to say about it, and why Focus has helped him quickly create a name for himself despite being an industry outsider.

Learn more about Trapital

Follow Dan on Twitter

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I recently started a mini-series of episodes on the show called Jay-Talking with my friend Jay Acunzo. Those episodes are intended to be a little more raw and really feel more like you are a fly on the wall listening to a conversation between the two of us.

Well, Jay recently had me on HIS show, Unthinkable, to continue the Jay-Talking series.

We are talking about one of his favorite topics, the idea of Resonance. As Jay likes to say, marketing isn't about who arrives, it’s about who stays.

We chatted about Resonance and how he can talk about that topic in a way that resonates with guys like me who may NOT yet be focused as much as resonance as we are on reach or revenue.

It’s a fun conversation, and so I’m going to share the episode in it’s entirety today on the feed.

Subscribe to Unthinkable

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Mitch Long (also known as OG Pickle) is a professional streamer, Twitch Partner, and PUBG Partner.

PUBG Partners have an average concurrent viewership of 150 + on Twitch or 50,000+ subscribers on YouTube and they broadcast at least 3 times per week.

That’s a high bar – and being a Twitch Partner has a high bar too. Within a 30 day period, you must stream for 25 hours, Stream on 12 different days, and average 75 concurrent viewers.

Mitch also played a major part in the development of the Maverick brand with Logan Paul and other influencer brands as well.

In this episode, we talk about Mitch’s experience building brands for influencers, the opportunity for creators today to sell merch, how Mitch found initial traction on Twitch, and how Networking played a role in his success.

Follow OG Pickle on Twitch

Follow OG Pickle on Twitter

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Todd Henry is the author of five books, including The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code. His books have been translated into more than a dozen languages.

He’s the host of The Accidental Creative podcast, which has more than 10 million downloads. 

And he’s built one heck of a reputation as an international speaker as well, keynoting more than 30 events per year at times.

In this episode, we talk about how you can become more creative on-demand, honing your intuition, why vine keepers destroy perfectly good grapes, Todd’s Idea Factory, and why Deadlines make his whole creative business run.

Subscribe to Accidental Creative

Learn more about Todd Henry

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I think we can all agree that any year is a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined.

I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired.

That was a scary decision to make, and it wasn't easy to make either! But it was absolutely the right call for a few reasons:

As a result, my overall business income increased nearly 50% this year. And while my 2020 income was nearly 70% service-based, less than 2% of my 2021 income was service-based.

It's been an amazing year, and I feel so fortunate. The business is in a place now where I can truly be intentional about what I create, who I partner with, where I invest my energy, and more. And YOU have had a big part in that.

But I want to highlight some of the other lessons I've learned this year that I think can serve you in your life as a creator too.

Subscribe to my newsletter

Twitter thread on why community is hard

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→ What we’ve learned in our first year on YouTube

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Joe Skinner is the host and founding producer of American Masters: Creative Spark.

American Masters: Creative Spark is a Webby-winning arts and culture podcast that explores what makes a master. Following the model of the signature PBS biography series, American Masters: Creative Spark celebrates diverse artists and cultural icons who represent a wide range of disciplines, from music and comedy to poetry and film.

As Digital Lead for the award-winning national PBS documentary series "American Masters," Joe oversees digital content and strategy for the brand. This includes the production of original digital-forward culture and arts video series', audio series', as well as general content and engagement strategy for the "American Masters" PBS.org website and across all branded social accounts.

In this episode, we talk about Joe’s experience with audio, video, and even photography, how he prepares for interviews, we compare notes on producing a narrative-interview podcast, and Joe explains how good storytelling comes from finding the elements of humanity and common ground with his interview subjects.

Subscribe to American Masters: Creative Spark

Learn more about American Masters

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Michael Bungay Stanier has written books that have sold about a million copies all told, including The Coaching Habit, a self-published book that’s become the best-selling book on coaching this century. He was a Rhodes Scholar, and he founded a training and development company, Box of Crayons, that has taught coaching skills to hundreds of thousands of people around the world.

His new book How to Begin: Start Doing Something that Matters will help you find, define and start your own Worthy Goal.

In this episode, we talk about Michael’s career as an author what makes a worthy goal, how to clear space for your worthy goals, and why striving for simplicity helps you be more effective.

Pre-order How To Begin

Learn more about Michael Bungay Stanier

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Jay Acunzo is an author, a speaker, and a showrunner. He started his career in marketing working with ESPN, Google and HubSpot. He currently hosts two podcasts. One is called 3 Clips, which was recently acquired by a podcasting platform called Castos, and the other is called Unthinkable, a storytelling podcast about creative people who break from conventional thinking to make what matters most.

I recently reached out to Jay to ask him questions about speaking, and we decided to turn that conversation into a podcast episode to help others too.

I’m calling this “Jay Talking,” a series of conversations with my friend Jay Acunzo that are less so an interview, and more so a conversation between two creators in the trenches of building their businesses.

In this episode of Jay Talking, we talk about speaking, the differences between a keynote and a breakout, how to land gigs, how to prepare for gigs, and some actual next steps I could take if I wanted to become a keynote like my friend Jay.

Follow Jay Acunzo on twitter

Check out Jay Acunzo's website

Subscribe to Unthinkable

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I'm thrilled to share the new Creative Elements cover artwork with you.

Thanks to Johnny Ropple of Brave Little Beast for the new artwork!

Follow Emily Clouse on Instagram

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Lauren Hom is a designer and hand lettering artist based in Detroit (formerly New York & Los Angeles).

Lauren is known for her bright color palettes and playful letterforms. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards. 

Lauren is also the author of the popular blog and book Daily Dishonesty. She finds that she's happiest when creating; so, when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or putting bread on her head.

In this episode, we talk about Lauren’s experience getting (and leaving) her dream job, what she took away from her time at an ad agency, how she grew her Instagram account to 250,000 followers, and why her instinct to bring play into her work has helped her find new clients and new opportunity.

Visit Lauren Hom's website

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