Creator Science with Jay Clouse

Steph Smith is a growth marketer, writer, and indie maker. She's the creator of two books, Doing Content Right and Doing Time Right. 

Doing Content Right is a 270-page book published in 2020. The book retails for $100 and has sold nearly 3200 copies on Gumroad.

Steph creates her independent work on the side while leading Trends for the Hustle, which generates millions in ARR and has 15000+ paying subscribers.

In this episode, we talk about how Stephanie found her way from chemical engineering into business, how she spends her time learning while also ensuring that she’s actively applying what she learns, her strategy for marketing and selling digital products, and why she believes we all have a TON of Agency to change our own lives and impact the world around us.

Visit Steph Smith's website

Learn more about Doing Content Right

Learn more about Doing Time Right

See Steph Smith's Open page

Follow Steph Smith on Twitter

Join #Tweet100

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→ #103: Sam Parr

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Dickie Bush is a macro investor and the creator of Ship 30 for 30, a community of writers developing a writing habit in 30 days.

He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.

In this episode we talk about Dickie’s humble newsletter beginnings, his experimentation with Twitter, the growth of Ship 30 for 30, and why listening to feedback loops has helped him turn the flywheel of growth so quickly.

Join Ship 30 for 30 and save $20

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→ #97: Dickie Bush Returns

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David Perell is a writer, podcaster, and the creator of Write of Passage.

His essays cross between topics like travel, culture, media, marketing, and technology, but focus on our relationship with information – especially how we make sense of the world by consuming ideas.

In this episode, we talk about David’s approach to education, quitting institutional games to create your own games, how to use Twitter, and how writing can generate serendipity.

Visit David Perell's website

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→ #128: Neville Medhora

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Nick Huber started Sweaty Startup in December of 2018 because he believed the Shark Tank and TechCrunch culture was ruining the real spirit of low-risk entrepreneurship.

Today, Nick has more than 140,000 followers on Twitter, two podcasts, a Real Estate Masterclass, and more than $20 million in self storage assets under management.

He founded a pickup and delivery student storage company with a partner in 2011 as an undergrad in college. The company has grown to 34 major colleges in 9 states and we service over 10,000 customers each year with a team of 5 full-time employees and over 200 part-time employees. 

In this episode, we talk about Nick’s experience building a “sweaty startup,” Nick’s approach to building a following on Twitter, why Twitter has accelerated his career 20 years, and how you can make your creative business stand out by getting a little sweaty.

Visit the Sweaty Startup Website

Learn more about Bolt Storage

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Join #Tweet100

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→ #93: [GREATEST HITS] Codie Sanchez

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In this episode of Minds & Mics, I talk with my friend Nick Wignall. Nick and I get into the details of creative overwhelm and burnout and how I (try to) manage it.

Subscribe to Minds & Mics

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Jack Rhysider is the creator and host of Darknet Diaries, audio stories specifically intended to capture, preserve, and explain the culture around hacking and cybersecurity.

Darknet Diaries was started in 2017 and receives more than 300,000 downloads per episode. Jack has a Patreon with nearly 6,000 patrons for a total of nearly $20,000 per month.

Darknet Diaries adheres to journalistic standards by fact-checking and ethical sourcing of information. They adopt principles of truthfulness, accuracy, objectivity, impartiality, fairness, and public accountability.

Jack is a veteran of the security world. He gained his professional knowledge of security by working in a Security Operations Center for a Fortune 500 company, a place where threats are detected and stopped. During that time he was exposed to hundreds of client networks ranging from schools to government, to banks, and to commercial organizations.

In this episode, we talk about Jack’s full production process, how he built an audience in the early days, why he turned down the opportunity to join a big network, and how his tenacity helps him market the show and secure great guests for Darknet Diaries.

Learn more about Darknet Diaries

Darknet Diaries on Patreon

Darknet Diaries on Twitter

Jack Rhysider on Twitter

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→ #74: Bad Bunnies NFT

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Roberto Blake is dedicated to building the Creator Economy. He’s focused on helping Creators and Influencers build brands and businesses online.

His YouTube channel has grown to more than 500K subscribers and more than 34 million views. He has nearly 50K followers on Twitter, and another 23K on Instagram.

Founder of Awesome Creator Academy, Roberto educates and motivates small business owners and content creators, and helps them in building their brands and businesses.

He is known for his direct and transparent way of teaching education-based content with a strong motivational message of empowerment. Roberto is a Keynote speaker who travels far and wide to connect with creators and entrepreneurs, dedicated to delivering on the promise of their potential.

In this episode, we talk about how Roberto built his channel, his rule for diversifying the platforms you invest time into, the six streams of income he’s cultivated, why he’s decoupling his business from YouTube, and how he’s had to adapt all along the way.

Roberto Blake's YouTube

Visit Roberto Blake's website

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→ #141: Sean Cannell

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Gina Bianchini is the founder and CEO of Mighty Networks. Mighty Networks helps creators bring their community, courses, memberships, and events together in one place under their brand.

Mighty Networks has more than 10,000 paying creators, brands, and coaches today. Users include established creators and brands such as YouTube star Adriene Mishler, Xprize and Singularity University founder Peter Diamandis, author Luvvie Ajayi Jones, comedian Amanda Seales, Girlboss founder Sophia Amoruso and brands such as the TED conference and wellness scheduling platform MINDBODY.

Before Mighty Networks, Gina was CEO of Ning, which she co-founded with Marc Andreessen. Under her leadership, Ning grew to 100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education.

In this episode, we talk about the opportunities for creators to build a membership business, what the most successful community builders are doing today, the major problems with Facebook Groups, and why Gina believes that great sustainable memberships can be built with fewer than 30 members.

Learn more about Mighty Networks

Follow Gina Bianchini on Twitter

Enroll in my Community Building Crash Course

Enroll in my Memberships & Advanced Community Building Workshop

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→ #192: I coached Ali Abdaal on building a membership

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Chris Sutherland is a former collegiate Physics professor turned full-time content creator. Chris began posting videos to TikTok in January 2020, quickly going viral and building an audience of more than 2 million followers.

Chris parlayed that audience into 144K+ Instagram followers, 60K YouTube subscribers, and 30K followers on Twitter too.

Today, Chris is building a new TikTok profile focused on crypto and building an online course too.

In this episode, we talk about Chris’s path to becoming a collegiate professor, how Humor helped him grow his TikTok audience so quickly, the differences from Instagram Reels and YouTube Shorts, why he left academia, and what’s next for him.

Follow Chris Sutherland (sutherlandphys) on TikTok

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Austin Kleon is the New York Times bestselling author of a trilogy of illustrated books about creativity in the digital age: Steal Like An Artist, Show Your Work!, and Keep Going.

He’s also the author of Newspaper Blackout, a collection of poems made by redacting the newspaper with a permanent marker.

His books have been translated into dozens of languages and have sold over a million copies worldwide. He’s been featured on NPR’s Morning Edition, PBS Newshour, and in The New York Times and The Wall Street Journal. 

New York Magazine called his work “brilliant,” The Atlantic called him “positively one of the most interesting people on the Internet,” and The New Yorker said his poems “resurrect the newspaper when everybody else is declaring it dead.”

He speaks for organizations such as Pixar, Google, SXSW, TEDx, and The Economist. In previous lives, he worked as a librarian, a web designer, and an advertising copywriter.

In this episode, we talk about how Newspaper Blackout led to Steal Like An Artist, when he knows it’s time to write another book, the pros and cons of self-publishing, why Austin doesn’t believe he’s business savvy, and the role of Luck in Austin’s ability to make a living as a full-time writer.

Visit Austin Kleon's website

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Follow Austin Kleon on Instagram

Full transcript and show notes

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WHEN YOU'RE READY

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