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Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business.

Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience.

Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me."

If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen.

Links mentioned in this episode:

• Where to find Stacy: Website and Instagram
• Stacy's free gift: Buyer Delivery Email Template
• Podcast show notes⁠
• Unlock your business potential and ⁠get on our wait list⁠ for our next online learning summit

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In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience.

With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.

Mentioned in this episode:

• Where to find Samantha: Website and Instagram
• Samantha's free gift: Unlock the Power of Organic Content Funnels
• Podcast show notes
• Unlock your business potential and get on our wait list for our next online learning summit

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Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals.

Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.

Links mentioned in this episode:

• Where to find Jocelyn: Website and Instagram
• Jocelyn's free gift: Community That Converts
• Podcast show notes

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Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.

Links mentioned in this episode:

• Where to find Elizabeth: Website and Instagram
• Free gift: Unlock the Secrets of AI-Powered Blog SEO
• Podcast show notes

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

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Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch.

Links mentioned in this episode:

Where to find Amanda: Instagram and Website

Free Guide to the 8 Emails to Send Your Waitlist

Podcast show notes

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In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue.

From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace.

Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts.

Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business.

Links mentioned in this episode:

• How to find Kate: Instagram and Website
• Kate's free gift: Don't Worry About What To Send Your Email List Until 2025...

• Register for the Subscriber Growth Summit

• Podcast show notes

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Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.

Specifically, we discuss:

• Why it is important to stay connected with your email subscribers
• What to do if you’ve been ghosting your subscribers
• 3 different ways you can approach SELLING in your emails?
• Why stories are so powerful when writing emails
• Why done is better than perfect when sending newsletters
• Some metrics to measure when gauging the success of your newsletters

Mentioned in this episode:

• Where you can find Nicole: Website and Instagram
• Nicole's free gift: 5 Must-Haves for a High-Converting Sales Page
• Podcast show notes

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Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy.

Specifically we discuss:

• Why pre-launch content is so important
• Why pre-launch content is often overlooked or not used effectively during launches
• What should be included in your pre-launch content
• Misconceptions about pre-launch content is

Mentioned in this episode:

• Where you can find Stephanie: Website and Instagram

• Profitable Course Launch Guide

• Podcast show notes

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In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results.

Specifically, we discuss:

• The difference between an action taker, lookie lou, and a friend
• The missing piece in most people’s content plan that calls in action takers
• The best ways to measure action-taker content

Links mentioned in this episode:

• Where you can find Britney: ⁠Website⁠ and Instagram

• Show Up Playbook

• ⁠⁠⁠Podcast Show Notes⁠

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In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience.

With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels.

Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.

Specifically, we discuss:

• Common mistakes business owners make when creating a content plan and how to avoid them
• How to align your content plan with your overall business goals and objectives
• Effective ways to track the success of your content plan and measure progress toward your goals
• Different ways to brainstorm and generate content ideas
• How to optimize your content for different channels, such as social media, email, and your website

Links mentioned in this episode:

• Where you can find Heather: Website and Instagram
• Heather's free gift: 20 Questions to Ask Yourself When Creating a Content Strategy and Plan
• ⁠⁠Podcast Show Notes⁠

--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support