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Rachel Lindteigan: Specialist in SEO and Content Marketing

Today my special guest is Rachel Lindteigan. Rachel is a marketing expert, with more than 20 years of experience in traditional and digital marketing. She specialized in SEO and content marketing for over a decade and worked with some of the biggest e-commerce retailers during her corporate career. Her clients regularly earn 10 figures a year from SEO alone. She left the corporate world late in 2016 and founded Etched Marketing in 2017. She works with small business owners and provides SEO and content services. In 2020, she launched Etched Marketing Academy, Simple SEO Program and teaches overwhelmed course creators, coaches and online entrepreneurs, how to use SEO in an easy to understand way, so that they can get more traffic from Google without buying ads.

Episode Highlights:

• Rachel's journey from stopping the interview process for a six-figure job at interview #7, all because her husband said to her..."You don't want this job, you just want the paycheck"
• Realizing he was right, she pulled herself out of consideration for the position, and jumped right into starting her own online business even though she didn't have a single client at the time
• How she launched Etched Marketing and moved into offering online courses to provide SEO and content services

Learn how after several pivots, and a revisit to an earlier course offer, she found her passion in teaching overwhelmed course creators, coaches, and online entrepreneurs.

Listen in to hear her inspiring story and find out why it's so important to conduct your ideal customer interviews. 

Links mentioned in this episode:

✅ Where you can find Rachel: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/85

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Colleen Welsch: From Freelance Beauty Copywriter to Online Educator and Creator of The Freelance Writer’s Guide to the Galaxy

Today my special guest is Colleen Welsch. Colleen is a freelance beauty copywriter turned online educator. After spending three years as a freelancer, traveling the globe, she began a coaching business to teach other aspiring writers how to turn their passion for words, into a profitable, sustainable business. Today, she offers a course called "The Freelance Writer's Guide to the Galaxy", as well as one-on-one and group coaching programs.

Episode Highlights:

• She called on beauty companies whose blog posts were outdated and offered her services, establishing herself as a freelance writer and then online coach
• After failing twice to launch her online course business, Colleen shares her story how she found her sweet spot the third time around through her course "The Freelance Writer's Guide to the Galaxy"
• From 150 followers to 10K in 2 days on TikTok, she learned how to maximize social media using lead generators, cold pitching, SEO and more

Tune into this episode and learn how she teaches other writers to launch, manage and grow their careers.

Links mentioned in this episode:

✅ Where you can find Colleen: https://colleenwelsch.com and on Instagram, TikTok and Youtube @colleenwelsch

➡️Episode show notes: https://destinicopp.com/podcast/84--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

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Michelle Pippin: Creator of Women Who Wow, a Place for Women to Begin, Belong and Become

And today my special guest is Michelle Pippin. Michelle is the proud founder of Women Who Wow, the most exclusive association of women business owners in the world. Now boasting members in 50 States and eight countries, Women Who Wow has provided a place for seriously driven women entrepreneurs, to create wild success on their own terms. At the helm, Michelle sets the tone for women in business to accept no excuses, especially their own. Her confidence in being able to make money on your own terms, without compromising your priorities, is what women entrepreneurs need.

Episode Highlights:

• How she took $50 from savings to begin her “Anything for Money” entrepreneurial journey and made 63K her first year
• Wanting to empower women to make a living and still be the mother and wife they wanted to be, she launched her Women Who Wow membership
• She shares how her business grew into the most exclusive association of women business owners around the world

Tune into this episode and learn her three tips for entrepreneurs, the online courses she's created, and how her business has morphed into the mentoring and coaching platform it is today.

Links mentioned in this episode:

✅ Where you can find Michelle:https://womenwhowow.com and  https://www.bmichellepippin.com

➡️Episode show notes:https://destinicopp.com/podcast/83--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: 

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Christian de la Huerta: Leading Voice in the Breathwork Community, Online Course Creator, Personal Transformation Coach and Spiritual Teacher

And my guest today is Christian de la Huerta who is a sought after spiritual teacher, personal transformation coach and a leading voice in the Breathwork community, with 30 years of experience. He has traveled the world offering inspiring and transformational retreats, combining psychological and spiritual teachings with lasting and life-changing affects.

Episode Highlights:

• How this spiritual leader and transformational coach pivoted his business during the pandemic, turning it into an online community
• Listen as he shares how he created bite-size courses with interactivity, replacing his live retreats and live coaching to virtual in order to serve his audience
• Some of the lessons he learned after he launched his first summit, as well as his future plans for his business.

He is also an award-winning, critically acclaimed author, has spoken at numerous universities and conferences and on the TEDx stage. His new book, Awakening the Soul of Power, was described by multiple Grammy Award–winner Gloria Estefan as “a balm for the soul of anyone searching for truth and answers to life’s difficult questions.”

Tune into this episode to find out more about his work and how he has incorporated virtual events into his coaching programs. 

Links mentioned in this episode:

✅ Where you can find Christian: https://soulfulpower.com/

➡️Episode show notes: https://destinicopp.com/podcast/82

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Would you like to use an evergreen sales funnel to sell your online course or membership? Do you wonder if deadlines in evergreen sales funnels are too pushy or fake?

Listen in to this bonus podcast episode where I chat with Jack Born who is the founder of Deadline Funnels. We discuss:

• Why having a deadline is critical in an evergreen sales funnel
• How to automate a deadline with authenticity 
• How funnel deadlines can increase sales without being pushy
• The ideal length for an evergreen email sequence
• Tips for an automated email sequence to increase sales

Links mentioned in this episode:

✅ Sponsored by Deadline Funnels. Get your free Deadline Funnels trial here. 

➡️Episode show notes: https://destinicopp.com/podcast/deadline

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Alicia Diaz Blevins: Entrepreneur, Business Coach, Speaker and Online Course Creator

Today my special guest is Alicia Diaz, Blevins, the founder of Aldin Group. Alicia is a business consultant, coach and speaker. She supports CEOs, executives and online entrepreneurs, helping them grow their businesses and make them more productive and profitable. After more than 25 years as a senior access executive for different companies in Mexico and the United States, she has spent the last three years as an online entrepreneur.

Episode Highlights:

• “Don’t call it a dream, call it a plan”. Learn how this inspirational quote changed her life, guiding her on her entrepreneurial journey
• With discipline and hard work, how she found her niche market and empowered others to take action
• The importance of finding your "Why", not giving up, and how to start your business with proper training and the right mentor

Alicia knows what truly drives companies to achieve successful results. She is the author of several online business and productivity courses, author of the e-book Digital Entrepreneurship, Nine Steps to Start Your Own Business Based on Your Talent and Your Passion and author of the e-book Guide for Successful Entrepreneurs, Five Steps to Success With a Digital Course.

Tune into this episode and be inspired to find your “Why”!

Links mentioned in this episode:

✅ Where you can find Alicia: http://www.aldingroup.com/

➡️Episode show notes: https://destinicopp.com/podcast/81

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Becky Launder: CEO of Modern Direct Seller, Entrepreneur, Online Course Creator, Host of the Podcast Modern Direct Seller and More!

My special guest today is Becky Launder. Becky is the founder and CEO of Modern Direct Seller. She is also the author of 52 Tips, Building a Thriving Direct Sales Business, and the brains behind the Modern Direct Seller Academy, Modern Direct Seller Box, The Modern Direct Seller Podcast and Direct Sales Insight Survey. Becky is known for modernizing the direct sales industry, leveraging online marketing. She and her husband, Jeremy provide direct sales training strategy and systems to direct sellers in companies worldwide.

Episode Highlights:

• In order to support her sales team with training, Becky set up a website for her co-workers providing videos, training and resources, which evolved into her online business
• Bundling her courses, she discovered over time that by adding a membership to her offerings she could actually show her students their ROI, creating more value for them
• In 18 months she built up a membership of 500 students, at $25 a month giving them unlimited access to her courses, mastermind sessions and more

Tune into this episode and learn some of the strategies she uses including her successful text message reminders.

Links mentioned in this episode:

✅ Where you can find Becky: https://moderndirectseller.com

➡️Episode show notes: https://destinicopp.com/podcast/80

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Cindy Bidar: Helping Businesses Create Workable Systems and Repeatable Processes

My guest today is Cindy Bidar. She is the founder of Six-Figure Systems and CEO of Cindybidar.com. Her online career has spanned multiple specialties, including content and copywriting, marketing and operations management, coaching and consulting. She's had the privilege of working with some of today's most profitable online businesses, and has helped train seven figure marketing teams. In addition, overseeing the setup and management of hundreds of marketing and sales funnels through her training programs and one-on-one consulting. She helps her clients scale their digital course businesses by creating automated systems that improve conversion rates, increase sales and add more profit to the bottom line.

Episode Highlights:

• After surviving several rounds of layoffs in the automotive industry back in 2008, she decided to supplement her income by copywriting
• Her experience working for a business coach in marketing operations sparked her interest in creating online courses
• She created tiny courses, one problem, one framework solutions and then created her Six-Figure Systems membership

Tune into this episode to learn how Cindy took her many, tiny courses and leveraged them into multiple offerings, including a membership community.

Links mentioned in this episode:

✅ Where you can find Cindy: https://cindybidar.com

➡️Episode show notes: https://destinicopp.com/podcast/79

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Jennifer Ledwith: Owner of Scholar Ready, Entrepreneur, Online Course Creator, Educator and Student Advocate

Today my special guest is Jennifer Ledwith. She is the owner and teacher of Scholar Ready, an educational services company. 

Scholar Ready teaches math, writing, reading, conducts personal essay writing workshops, and prepares students for the PSAT, SAT and ACT exams. It was started 16 years ago, with the goal to help students graduate with as little student loan debt as possible. 

Jennifer stresses the key to college and college scholarships are; perseverance, strong writing skills and competitive test scores. Every day she inspires her students to confront their academic challenges.

Episode Highlights:

• Graduating college with only $1,000 in debt, Jennifer started Scholar Ready to help students tackle their academic challenges
• She partnered with the University of Houston, Clear Lake, offering SAT prep classes, managing in the wake of the pandemic, to move her in-person learning to completely virtual
• With creative strategies, her online environment motivates her students and sets them up to succeed

Tune into this episode as Jennifer explains how she focusses on staying in front of her clients, offering continuing education opportunities and, in return, gets repeat referrals.

Links mentioned in this episode:

✅ Where you can find Jennifer: http://www.scholaready.com/

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Amy Rose Herrick – Entrepreneur, Financial Planner, The Secret Profits, Online Course Creator

Today my special guest is Amy Rose Herrick. Amy is a profit building specialist and online course creator. Business owners implement her secret profit system to increase productivity 10,000 to a 100,000 thousand or more by eliminating their hidden profit eating black holes. Clients have turned to Amy since 1991, accelerating profits, increasing bottom lines, demystifying root causes of business losses and making more money without requiring adding costly inventory, changing locations or adding more staff.

Episode Highlights:

• Her entrepreneurship started when she was just a child, selling night crawlers to the local bait store for .65 cents a dozen to now a successful online course creator
• How do you survive in a male dominated industry when you don’t fit the paradigm? Build your own business by doing it outside the paradigm – dare to be different
• Having a vision of wanting to add a lot of videos to her online courses so they could stand on their own or be bundled, she now has over 37 courses helping clients by accelerating profits and increasing their bottom line

Tune into this episode as she discusses the many areas that business owners fail to retain enough of their profits. Find out why it’s not always how much money you make gross or how much you sell.

Links mentioned in this episode:

✅ Where you can find Amy Rose: https://thesecretprofits.com For a free e-book and to book a free 30 minute discovery call: https://thesecretprofits.com/courses