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On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.

And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!

In this episode, I’ll cover the must-have evergreen sales funnel tools  all specially curated to be easy on your budget.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
• Episode show notes: https://destinicopp.com/podcast/116

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Have you ever wondered, how do you create urgency in evergreen sales funnels?

We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.

But how do you do this ethically and in alignment with your values?

In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your free planner here.
• We recommend and use Deadline Funnel in our evergreen sales funnels. Grab your free trial here. (affiliate link)
•  Episode show notes: https://destinicopp.com/podcast/115

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Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.

In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
•  Episode show notes: https://destinicopp.com/podcast/114

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All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.

This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).

If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract.

Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your free copy here. 
• Use an AI writer like Jasper (affiliate link), if you need help with your sales page copy.
• Episode show notes: https://destinicopp.com/podcast/113

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Once your new lead signs up for your email list, the worst thing you can do is never follow up with them.

Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.

Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
• Use an AI writer like Jasper (affiliate link), if you need help with your email copy.
• Episode show notes: https://destinicopp.com/podcast/112

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Your opt-in page for your lead magnet, also known as your landing page, is the first piece of content your new prospect will see before signing up (opting in) to your email list.

When your landing page is poorly written and does not “sell” your ideal customer on why they should sign up, you’ll lose this lead that you’ve paid good money or time to attract.

Listen in for hot tips on how to increase conversion for your lead magnet opt-in page so you can optimize your evergreen sales funnel.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
• We use and recommend Leadpages (affiliate link) for your high-converting landing pages.
• Use an AI writer like Jasper (affiliate link), if you need help with your landing page copy.
• Episode show notes: https://destinicopp.com/podcast/111

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Ever wonder what's the right lead magnet to attract your ideal customer in your evergreen sales funnel? 

Sometimes this exercise gets a little tricky. One could argue that your lead magnet content should be the same subject as your paid offer; but how much information from your paid offer do you want to give away for free?

In addition, you may be asking, do you need a lead magnet PLUS a recorded webinar (or some other type of "higher end" lead magnet) before you pitch your signature offer.

In this episode, I'll break this down and walk you through how to how to choose the right lead magnet(s) for your evergreen sales funnel. 

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
• Episode show notes: https://destinicopp.com/podcast/110

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An evergreen sales funnel takes your new lead (your email subscriber) on the buyer's journey from being completely new to you to becoming your customer.

Your sales funnel will not work well if you’re simply offering random offer after random offer.

"Every online business owner who has a digital product or coaching program needs a sales funnel running on autopilot in their business." - Dr. Destini Copp

Without knowing exactly what products you’re selling, it’s going to be nearly impossible to build the window displays (your lead magnet and recorded webinar).

In this episode, I'll walk you through how to map out is your offer(s), which are the product(s)/program(s) you'll sell in your evergreen sales funnel.

Links mentioned in this episode:

• Free Planner (valued at $47): Plan Your Profitable Evergreen Sales Funnel. Grab your copy here. 
• Episode show notes: https://destinicopp.com/podcast/109

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Want to know how to protect your online course from copycats? Tune into this episode where I'm chatting with Amy Nesheim, Lawyer for Entrepreneurs and Founder of Artful Contracts. 

Amy will walk us through how to protect our intellectual property like our online course from copycats, the difference between a copyright and trademark, the importance of having an LLC for your online business and much more. 

Links mentioned in this episode:

✅ Sponsored by Course in a Box on AppSumo

✅ Loved this episode and want to learn more about how to protect your online business? Sign up here for the masterclass (affiliate link) where you'll learn How to Legally Protect Your Online Business (so you can grow with confidence). 

➡️ Episode show notes: https://destinicopp.com/podcast/108

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Are you ready to sell your digital course? You’ve probably spent weeks, if not months, creating a perfect course for your future students.  Marketing your course doesn’t have to be super complicated or stressful, but you need a solid plan.

In this podcast episode, I'll walk you through the 3-part launch phase so you can create an effective marketing plan to sell your online course in your upcoming course launch.

Links mentioned in this episode:

• Sponsored by The Evergreen Funnel
• Episode show notes: https://destinicopp.com/podcast/107

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