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Susannah Davda: From Designer, Buyer, Product Manager, Shoe Consultant to Online Course Creator

My special guest today is Susannah Davda. Susannah developed her love of shoes from a very young age, thanks to her father who used to make them as a hobby. After leaving school, she studied for a degree in footwear design and has spent more than two decades working with footwear brands and retailers. Susannah used her unique experience to launch her business, The Shoe Consultant in 2015. Since then, she has focused on helping new and established shoe brands delight their customers and inspire women to make more positive decisions about the shoes they buy. She regularly speaks about shoes at events and writes shoe stories for online and print publications.

She created her online course “How to Start a Shoe Brand” as a means for people to gain access to her knowledge and expertise. Through “The Shoe Community”, she has created an online space where members such as shoe start-ups and shoe brand founders come together to share their experiences and support each other.

Episode Highlights:

• How her father’s hobby turned into her passion and unique niche market
• After working as a Designer, Buyer, Product Manager, she decided to set up her own Shoe Consultancy and created a website with several unique offerings
• Working with a business coach she started building packages for people online, creating a massive impact and providing her a global reach

“Who doesn’t love shoes?” Listen to Susannah’s incredible story of how she took her passion for shoes and created her own special niche market, inspiring others through her membership community.

Links mentioned in this episode:

✅ Where you can find Susannah: https://shoeconsultant.com/, www.instagram.com/shoeconsultant, https://www.linkedin.com/in/susannahdavda/

➡️Episode show notes: https://destinicopp.com/podcast/67 

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My guest today is Elizabeth Goddard. Elizabeth is an online business strategist / course creator / email marketing nerd / tech geek / affiliate marketing lover / multi-offer enthusiast / mindset magician / could-keep-going-but-you-get-the-gist. When she’s not supporting online business owners to have more fun, make things easier for themselves and implement faster, you can probably find her watching trashy TV and answering questions on Facebook.

Episode Highlights

• How her college experience shaped her ability to lead, work with teams, create projects and become a successful entrepreneur
• Elizabeth started using ConvertKit and became the first ConvertKit Certified Expert
• Taking action she went from Virtual Assistant to Online Course Creator with her first 10K Online Course Launch to 100K Online Course Launch

In this episode, Elizabeth shares her inspiring story of her early beginnings: from her college days that helped shape her ability to lead, work in groups, create projects, to becoming a successful entrepreneur. Learn how she started using ConvertKit to find her audience and then became the first ConvertKit certified expert. By refining her content, she mastered the art of creating a fun filled business, turning it into a profitable, repeatable process.

Tune into this episode to see how she increased her revenue significantly by creating a higher ticket, six month group coaching program which resulted in a 100K launch.

Links mentioned in this episode:

✅ Where you can find Elizabeth: www.elizabethgoddard.co.uk/pod

➡️Episode show notes: https://destinicopp.com/podcast/66

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From Teacher to Online Course Creator, Leader of the Flipped Lifestyle Community & Host of the Flipped Lifestyle Podcast

My guest today is Shane Sams. Shane is the Leader of the Flipped Lifestyle Community, Host of the Flipped Lifestyle Podcast. Shane and his wife Jocelyn were school teachers on a teacher's salary, just an ordinary working family with a mortgage, two cars, and two young children.

They were a regular American family - stressed, working too many hours, spending too little time together, and struggling with debt.  In the summer of 2012 after some tough times at work, they decided to start an online business and take control of their own destiny. They would go on to replace their income, quit their teaching jobs, and make millions online to build the life of their dreams! Now they're helping others control their own destiny with faith and hard work. In this episode Shane describes in detail how he and his wife Jocelyn used their knowledge, wisdom and experience to create digital products and resources.

Episode Highlights

• Why Shane and his wife left their teaching jobs in pursuit of creating online digital products, and how they connected with their community
• Their journey from writing blog posts, designing lesson plans, making online courses, to creating playbooks, teaching defensive football (Shane was a high school football coach)
• Genesis of the Flipped Lifestyle Podcast, their success and how they now coach others to reach their goals

Learn how they achieved the perfect work-life balance, built their membership community and helped others find success online.

Links mentioned in this episode:

✅ Where you can find Sam: https://flippedlifestyle.com

➡️Episode show notes: https://destinicopp.com/podcast/65

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My guest today is Andréa Jones. Andréa is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.

In this episode, you’ll hear Andréa's journey from a freelancer to a social media agency owner and later creator of her Savvy Social School. Learn how she invested in her own leadership skills, including how to hire the right people, when to fire, and working on her agency's organizational structure.

Links mentioned in this episode:

✅ Where you can find Andréa: https://onlinedrea.com | Instagram: https://www.instagram.com/onlinedrea/ Social Media Rockstar Framework (Free Mini Course): onlinedrea.com/free

➡️Episode show notes: https://destinicopp.com/podcast/64

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My guest today on the Creator's MBA Podcast is Brandi Good. Brandi loves to systematize online business activities using tech, workflows, and automations - customized to the needs, comfort level, and budget of each business owner she works with. Her signature service, Systematize Your Biz, is designed to help you pandemic-proof your business by getting your courses and memberships online.  Brandi is currently obsessed with Kajabi, morning coffee, and Star Wars.

Listen in to hear her best advice on tech integrations for your online course especially if you're just starting out. 

Links mentioned in this episode:

✅ Where you can find Brandi: https://www.blgbusiness.com/ or https://www.instagram.com/blgbusiness/

➡️Episode show notes: https://destinicopp.com/podcast/62

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In this bonus podcast episode, I'm chatting with Kate Ahl with Simple Pin Media. We talk about the differences between Pinterest versus Instagram so you can determine which one is the right fit for your business (maybe both!).

Kate also walks us through three things to do when you first start marketing your business on Pinterest so you can get started right away. 

Links mentioned in this episode: 

✅ Where you can find Kate: https://www.simplepinmedia.com/

➡️Episode show notes: https://destinicopp.com/podcast/pinterest

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My guest today on the Creator's MBA Podcast is Rachel Mitchell. Rachel is the founder & CEO of My Sweet Sleeper. She is a certified Pediatric & Maternity Sleep Consultant, former night nanny, and mom of six.

When she’s not saving families from sleep deprivation, you can find her sipping hot coffee (half decaf), running along the beach, working in the yard, and hanging out with her husband and kiddos.

Listen in to hear her  best advice for selling and promoting your online course including what’s worked for her business.

Links mentioned in this episode:

✅ Where you can find Rachel: https://www.mysweetsleeper.com/ or https://www.instagram.com/mysweetsleeper/

➡️Episode show notes: https://destinicopp.com/podcast/61

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In this episode, you’ll hear Dan Tricarico's journey about how a high school English teacher started helping teachers overcome stress, practice self care and find more balance and happiness in the classroom. 

Listen in to hear how he is growing his online course business and expanding to a new market to help others achieve their inner zen. 

Links mentioned in this episode:

✅ Where you can find Dan: https://www.thezenteacher.com/ and https://www.thezenprofessional.com/ Twitter: https://twitter.com/thezenteacher

➡️Episode show notes: https://destinicopp.com/podcast/60

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In this episode, you’ll hear Tom Scarda's journey about how moved into online course creation after years in the franchise industry and how he uses his online course as a lead gen for his consulting business. He was the number one franchisee of the year with his first franchise concept and failed miserably in his second franchise. Tom is the author of several books including the number one bestseller, Franchise Savvy. He has helped more than 1,500 people figure out if franchising is for them since 2005.

Listen in to hear his advice on how to fast track your success and how he continues to educate himself to set up his business for success. 

Links mentioned in this episode:

✅ Where you can find Tom: www.TheFranchiseAcademy.com

➡️Episode show notes: https://destinicopp.com/podcast/59

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In this bonus podcast episode, my guest is SEO Expert, Rachel Lindteigen.  Rachel is the President & Founder Etched Marketing and in this episode she walks us through three easy steps to sell our online course with search engine optimization. 

Listen in for her tips on how to optimize your online course sales page for Google and an insider tip on how to handle courses that may not be open all year round. 

Links mentioned in this episode:

✅ Where you can find Rachel and her free SEO course: www.etchedmarketing.com

➡️Episode show notes: https://destinicopp.com/podcast/seotips