CrossFit LLC recently released its new CrossFit Affiliate Playbook.

What's inside? Who might benefit most from it? And is the advice any good?

Coop shares his thoughts.

Links:

Drink O2
Beyond the Whiteboard
How to Make $100,000 with 150 clients
Gym Owners United

Timeline:

3:07 – Why you need a playbook.

6:35 – The reason most gyms fail.

8:21 – Cracking open the CrossFit Affiliate Playbook.

9:55 – Defining success.

11:50 – Core values, mission, and vision.

13:31 – On culture and exclusivity.

15:39 – How to serve people better.

17:36 – Creating a business plan.

21:09 – SWOT analysis.

21:40 – Revenue models and the right questions to ask.

23:40 – Remember who’s talking.

24:29 – Where the CrossFit Affiliate Playbook deviates from the data.

26:38 – What the playbook gets wrong about setting prices.

32:02 – What the CrossFit Affiliate Playbook could do for you.