Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms.

But is that really true?

In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes.

Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thriving.

He highlights what Hyrox, Spartan Races, the Rogue Invitational and fitness festivals such as the Arnold are doing well, and he explains how CrossFit can learn from them.

It’s time to rethink who the Games are really for. Tune in to hear Chris’ take. 

If you missed any of the other episodes in this special series, check them out via the links below.

Links

How to Save CrossFit

Q&A With Coop

Save the Affiliate Movement

Gym Owners United

Book a Call  

00:47 - The purpose of the Games

3:15 - Should HQ scrap the Games?

4:22 - Hyrox and Spartan

6:20 - The Rogue Invitational

7:43 - Fitness festivals