We mean it when we say it: your team can make or break you! In today’s episode, I sit down with Kristy Yoder, founder and CEO of Smart VAs and host of The Master Delegator Podcast, to explore smart leadership, hiring, and delegation. We discuss why aligning your team with core values is essential and how character often outweighs skillset. Kristy also shares actionable tips, including the use of probationary periods, and revealed her unique hiring strategy to help you focus on revenue-generating tasks while delegating the rest.

Tune in to hear: 

• The importance of character over skillset - skills can be taught, but honesty and integrity are essential for long-term success
• Delegating tasks to focus on growth by trusting a right-hand person to manage key aspects of your business
• Tips for clear communication - from Slack and WhatsApp to regular meetings 
• The value of setting a three-month probation period with monthly reviews to ensure new hires align with your business vision

CONNECT WITH KRISTY:

Website: smartvirtualassistants.com and  Meet5starvas.com 

Instagram: kristyabbyoder

Free Resources:

https://www.kristyyoder.com/How-to-hire-a-virtual-assistant-training

https://www.kristyyoder.com/tasks-to-delegate

https://www.kristyyoder.com/top-tools-to-grow-your-business

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Today's pep talk kicks off the "Fill Your Funnel" series with Allison Hardy, email funnel expert, where we are diving deep into email marketing strategies and how to transform leads into loyal clients. Tune in to learn how to fill your email funnel with impactful collaborations.

In today's episode, we share:

• The importance of email collaborations
• Tips for finding complementary partners to collaborate with
• Current collaboration strategies we are using in our own businesses
• How you can implement collaborations to fill your funnel before the year ends

FILL YOUR FUNNEL RESOURCES: 

• RSVP TO THE NETWORKING EVENT: https://www.addevent.com/event/ca23057391
• DOWNLOAD YOUR INCOME STACKING STRATEGY: https://www.hollymariehaynes.com/profit
• WATCH THE SELL ON AUTOPILOTE MASTERCLASS: www.allisonhardy.com/sell-on-autopilot-masterclass

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

CONNECT WITH ALLISON: 

• WEBSITE: https://www.allisonhardy.com/
• INSTAGRAM: https://www.instagram.com/allison_hardy_

Ready for your PEP TALK? This is the second of a three episode series where I will be breaking down strategy lessons that my mastermind members have learned over the years that you can apply to your business.

We Chat About:

• How to establish yourself as an authoritative figure 
• How good copy can scale your business overnight 
• The number 1 thing you can do to help improve your copy and messaging

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Feeling overwhelmed by the constantly changing world of marketing? You’re not alone! Today, I sit down with the amazing Molly Knuth to talk about transforming your marketing strategy. Ditch the outdated funnels—we’re diving into the flywheel model with three powerful phases: attract, nurture, and serve. Molly shares how to build genuine human connections, navigate trends smartly, and harness the power of storytelling to make your brand shine.

Today we cover:

• The Flywheel Model — transition from funnels to a continuous cycle of attract, nurture, and serve, prioritizing genuine connections and exceptional service to create loyal advocates
• Build trust by infusing personality into your brand through candid posts and authentic interactions that foster meaningful relationships
• Leverage storytelling by sharing your unique story to create emotional connections with customers, making your marketing relatable and engaging
• Focus on trends that align with your business values and client needs to ensure authentic and effective marketing

CONNECT WITH MOLLY:

Website: mollyknuthmedia.com

Instagram: @mollyknuth_mkm @mollyknuthmedia

Free resources:

SEEN Story Starters: https://mkm.myflodesk.com/storystarters

SEEN Slide Deck: https://mkm.myflodesk.com/seenslides

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

In this week's pep talk, I share how one personalized, handwritten email brought in five figures this month, highlighting the importance of a strategic circle combining social media, live events, and genuine human connection.

In today's episode, I share:

• Why Instagram selling is fading (and what works now)
• The necessity of understanding buying behavior
• The exact elements of THE email itself
• Other effective communication techniques you can use in your business

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

Ready for your PEP TALK? This is the first of a three episode series where I will be breaking down strategy lessons that my mastermind members have learned over the years that you can apply to your business.

We Chat About:

• Mapping out your income plan for the short and long term
• Creating your customer journey triangle
• Making sure your offers align with your overall vision

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

How often have you clicked on a link or read a caption just because of a stunning picture? Visual marketing goes beyond pretty images—it's about storytelling and engagement! Today, I sit down with Lyric Fryer, co-founder of Workplay Branding, to dive into the power of visual marketing. Lyric and her mother are transforming the way businesses approach their online presence with their innovative strategies. If you're eager to elevate your brand’s visuals and online impact, this episode is a must-listen!

Today we cover: 

• The importance of updating visuals every quarter to keep content engaging and boost audience interaction and revenue
• How using themed visuals and specific emotions can create memorable connections that drive engagement and conversions
• Why using visuals across social media, email, and other platforms helps maintain brand consistency and maximize marketing efforts
• How Workplay Branding simplifies the planning and execution of visual marketing, making it accessible even for those without a creative background

CONNECT WITH LYRIK:

Website: workplaybranding.com

Instagram: @workplaybranding

Free Resources: 

FREE Training - How to create a cohesive brand online in 30 days: https://www.theworkplaymethod.com/replay

FREE Profitable Brand Shoot Planner: https://www.theworkplaymethod.com/workbook

Affiliate Program: https://www.theworkplaymethod.com/affiliate-signup

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• JOIN THE CLUB! USE CODE "CEOBONUS" AT CHECKOUT: https://www.hollymariehaynes.com/club

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

In this week's pep talk, I share a deeply personal and thought-provoking topic: redefining success beyond revenue. Inspired by a recent and emotional experience attending a neighbor's funeral, I'll be sharing insights on how moments like these can remind us of the true value of time and the importance of balancing life and business.

In today's episode, I share:

• The impact my neighbor's sudden passing had on me and my family
• Reminder that time is the ultimate currency
• The importance of celebrating personal victories, regardless of their size
• How to redefine your goals to prioritize what truly matters to you

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• LISTEN TO DITCH THE SOCIAL DRAMA: https://www.hollymariehaynes.com/social

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

In this episode, learn from Corinne Morahan on how getting organized can bring you joy while saving you time and money.

What we chat about in this episode:

-Creating a digital organizing membership

-How being organized can dramatically improve your productivity and joy 

-Corinne's four step process for getting + staying organized

About Corinne:

Corinne is an internationally-recognized organizing expert with a degree from Harvard who has become a leader in the productivity sector. Corinne’s 36K followers on Instagram love the organizing and productivity hacks she shares there and on TikTok. She is the founder and CEO of Grid + Glam and The G+G Home Organizing Membership, a virtual platform that gives busy families a step-by-step process for creating and maintaining an organized home.  Corinne is also a coach for professional organizers, helping them grow and scale their businesses. She lives outside Boston, MA with her husband and two children.

Connect with Corinne:

Download the Free G+G Roadmap to Organizing Your Home for Good: https://www.gridandglam.com/gg-framework-freebie

Website: https://www.gridandglam.com

IG: https://www.instagram.com/gridandglam/

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• LISTEN TO DITCH THE SOCIAL DRAMA: https://www.hollymariehaynes.com/social

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

What if we told you there’s a way to simplify online course creation and reclaim your time? (Bye, burnout!) In today’s episode, I sit down with Gemma Bonham Carter, and let me tell you, this is a game-changer for anyone in the online course industry! We dive deep into why simple tools can create major impact and the must-know trends in today's competitive market. If you're looking to scale your online business while maintaining balance and flexibility, you have to catch this episode. 

Today we cover:

• The importance of simplifying course creation—solve one clear problem, use basic tools like Google Docs, and avoid overcomplicating
• Why balancing live launches with ongoing evergreen sales can supercharge your business
• How to use a funnel to engage new audience members and offer clear next steps, helping streamline your social media and sales strategy
• The importance of setting firm work boundaries, delegating tasks you don’t enjoy, and focusing on what truly matters to stay energized and passionate

CONNECT WITH GEMMA:

Website: https://gemmabonhamcarter.com

Instagram: @gemma.bonhamcarter

Free resources: 

Email swipes from a 6-figure launch: https://learn.gemmabonhamcarter.com/emails/

Free workshop on going evergreen: https://learn.gemmabonhamcarter.com/evergreen/

Free workshop on launching your first course: https://learn.gemmabonhamcarter.com/class/

CONNECT WITH HOLLY:

• ASK ME ANYTHING: www.hollymariehaynes.com/chat

• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes

• LISTEN TO DITCH THE SOCIAL DRAMA: https://www.hollymariehaynes.com/social

• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me