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Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow - literally - can make you richer, happier, and more productive. Kate’s work has been featured by Oprah Daily, The Today Show, Yahoo! Finance, Women’s Health, Glamour, The NY Times, Harvard Business Review, and more.

We encourage you to approach this conversation with an open mind, and prepare to be blown away by how much natural wisdom our bodies have to help us thrive in business and life. 

Connect with Kate:

Join one of Kate’s programs! → https://theorigincompany.co/programs/

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To spark your creativity as you reflect & prepare to enter a new year next week, here is a roundup of ten underrated, out of the box marketing tips from our brilliant podcast guests for you to try in 2023. Each tip speaks for itself, but if you want to listen to the full episodes, they will all be linked below!

Thank you for joining us for 52 Mondays in a row this year on Cubicle to CEO, we’ve loved every minute together. Cheers to many more in 2023!

Watch the full replay of our 'Let's Get Visible' panel with the Traveling Blazers at https://ellenyin.com/visible

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Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Jiggy, a modern, elevated jigsaw puzzle brand that supports emerging female artists around the world. Jiggy has been featured on Shark Tank, Oprah’s Favorite Things and won over many celebrity fans. You’ll walk away with new ideas for how you can expand your customer base by reaching new audiences in the most unexpected places.

Connect with Kaylin:

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How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch to payout, so you can apply her best negotiation tips to your next partnership opportunity. Doone is also the author of best-selling book “Your Hype Girl” and creator of Majic, providing mentorship & community for female founders.

Connect with Doone:

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Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. In today’s case study, Laura gives us a play by play of her emails that shot her to #1 affiliate on the leaderboard AND earned her six figures in commissions back when she had 6K email subscribers, beating out hundreds of affiliates with larger lists and more experience. What to send, when, and how often are all revealed in this episode.

Connect with Laura:

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Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the kind of content she has been consuming lately, and we can’t wait for you to hear what it is and why. Press play to jump into her whole list of favorites!

Ellen's Recommendations

Podcasts

Podcast Advertising Playbook by Heather Osgood: https://www.podcastadvertisingplaybook.com/

The Eventive Entrepreneurs by Sarah Brush: https://eventivebrush.com/eventive-entrepreneur-podcast/eventive-entrepreneur-podcast

The Crazy Ones by Alex Lieberman, Sophia Amoruso + Jessie Pujji: https://foundersjournal.morningbrew.com/introducing-the-crazy-ones/

Back to the Beach by Kristin Cavalarri + Stephen Colletti: https://podcasts.apple.com/us/podcast/back-to-the-beach-with-kristin-and-stephen/id1630490097

Creators

@salarytransparentstreet: https://www.tiktok.com/@salarytransparentstreet

@codiesanchez: https://www.instagram.com/codiesanchez/?hl=en

@thecampaigngirl: https://www.tiktok.com/@thecampaigngirl

Newsletters

Contrarian Thinking: https://sparklp.co/f6a9729d/

Leader's Lens: https://workweek.com/brand/leaders-lens/

Books

'We Were Dreamers' by Simu Liu: https://amzn.to/3H19iI6

'Born To Shine' by Kendra Scott: https://amzn.to/3Vo0RuX

'Longshot' by Zack Graumann: https://amzn.to/3VKlKQC

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How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and priceless connections that continue to pay off. Zibby walks us through the whole process, from ideation to execution, and challenges you to think outside the norms of your own industry to bring your community together. Named NYC’s “most powerful book-fluencer” by Vulture and a regular contributor to “Good Morning America”, you can tap into more Zibby on her podcast, “Moms don’t have time to read books” and in her memoir: “Bookends: a memoir of love, loss, and literature.”

Connect with Zibby:

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If you love a scrappy startup story, today’s case study is a true standout. I’m joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we’re taking a trip down memory lane to the brand’s early days in 2013, when they were quickly running out of money and only carried in 10 stores. With the three co-founders already at max capacity trying to keep the business alive and no funds available to hire traditional sales reps, Daina turned to Craigslist to recruit commission-based, independent sales reps to hit the pavement and open new accounts on their behalf. In just 2 weeks, Health-Ade’s products exploded into 300 stores. Daina gives us her full playbook today for exactly how she incentivized total strangers to sell her products with no guaranteed pay, the training process, compensation plan, and lessons learned from being in the field interacting with customers. Press play to apply her scrappy sales strategy to your own business!

Connect with Daina:

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If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and husband and ultimately rejecting Robert Herjavec’s offer of $400,000 for 20% of her business. Despite not landing a deal, CurlMix has since done $20 million in lifetime sales and successfully raised funds by leaning on their own community.

In today’s case study, Kim gives us the unique launch strategy behind her equity crowdfunding campaign that raised $1 million in 4 hours - and ultimately $4.5 million from 8,000 everyday investors, many of whom are CurlMix customers. Borrow Kim's powerful approach to build momentum for your next launch.

Connect with Kim:

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