Cubicle to CEO

When a traumatic brain injury forced Jenny Groberg to step away from her company for two years, it could have ended her business.

Instead, it became the catalyst for exponential growth.

Jenny, founder and CEO of BookSmarts Accounting and Bookkeeping, handed day-to-day leadership to her manager, Emily, granting her 10% ownership of the business plus profit sharing. During Jenny’s absence, the company grew 30% year-over-year—scaling from $300K to seven figures in revenue annually.

In this case study, we’ll unpack how giving up control and ownership unlocked unprecedented growth, why empowering women became BookSmarts’ biggest advantage, and how Jenny turned adversity into opportunity to build an unstoppable company.

Connect with Jenny:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.

Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships.

By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the rest were referred by community members.

In this case study, we unpack how Ipek built a profitable coaching business through a simple community-driven workshop strategy.

Connect with Ipek:

Want another case study like this one? Listen to Flo Esho's episode: https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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What if the fastest way to scale your income wasn’t by creating something new — but by translating what already works?

That’s exactly what Léa Jeanmougin did when she licensed an existing American program and brought it to a new spoken-language market. Within just three months of launching the beta offer, her monthly sales grew from $3K to $9K — all while navigating the nuances of a different culture.

In this episode, Léa breaks down:

If you’ve ever wondered how to turn your expertise — or someone else’s — into a globally scalable business, this episode will change how you think about intellectual property and international expansion.

Connect with Léa Jeanmougin:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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When Dr. Taryn Fletcher walked away from her six-figure leadership career in education, it wasn’t because she failed—it was because she outgrew it.

Within just 90 days of starting her business, she turned her professional network and reputation into $100,000 in corporate contracts. Three years later, her business had generated over $1 million in revenue—all through organic visibility and relationships built long before she became an entrepreneur.

Taryn calls this leveraging leadership equity—using the skills, credibility, and connections you’ve already built to create new opportunities. By positioning herself as a thought leader through her TEDx talk, bestselling book, and consistent visibility, she built trust that converted into demand.

In this case study, you’ll learn how Taryn turned her corporate influence into a seven-figure brand—and how you can use the same principles to power your own career or business pivot.

Listen to Dr. Taryn's free private podcast, Be Brave Enough: ⁠https://www.drtaryn.co/clarity⁠

Connect with Dr. Taryn:

Get our Perfect Podcast Pitch template: https://www.cubicletoceo.co/offers/obPiv8Np/checkout

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Fractional CFO Pam Jordan fell into the classic service-based business owner’s trap: she was the business. She was handling sales, delivery, managing the team, and still trying to grow—but she recognized this limited her scaling.

Then she made a bold, uncomfortable move: she fired herself from fulfillment and sales.

By stepping fully into the CEO role, Pam overhauled her team, hired A-players for delivery and operations, brought on a dedicated sales closer, and restructured her calendar to focus on strategy and growth instead of client work.

The results were dramatic. Revenue jumped 94%, average client value grew 30%, and she cut her workweek to under 40 hours—while building new recurring revenue streams.

In this case study, Pam shares the exact mindset shifts and structural changes that allowed her to stop being the bottleneck in her business.

Thank you to our sponsor:

Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: ⁠⁠⁠https://www.theworkplaymethod.com/schedule⁠

Connect with Pam:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Entrepreneurs know they should delegate — but few actually know how.

After 15 years as the right hand to high-growth CEOs, Hallie Warner has seen the difference a true Force Multiplier can make — the kind of partner who can help a founder stop making 80% of the decisions in their business, and finally scale faster.

As the co-author of the Amazon best-seller The Founder & The Force Multiplier, Hallie’s work has helped thousands of entrepreneurs identify their 20% zone of genius and hand off the rest. In this episode, she breaks down:

If you’re a founder who feels like you’re the bottleneck in your own growth — this conversation could be the unlock you’ve been looking for.

Connect with Hallie:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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You're invited! 

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls.

In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still converted into $2,500–$5,000 clients.

In this case study, Latesha shares her unconventional approaches to attracting cold leads and converting them quickly.

Thank you to our sponsor:

Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: ⁠⁠https://www.theworkplaymethod.com/schedule

Connect with Latesha:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi

What if the real magic of your event didn’t happen at the event — but in the months before and after it?

That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a month post-event, we turned a one-day experience into a months-long season of connection—leading to a near-perfect show-up rate and stronger attendee engagement.

Inside this episode, we’re sharing the full playbook behind this pop-up success, including:

If you’re hosting an event soon, this episode will show you how to extend the magic — and the ROI — of your attendee experience.

Our episode with Teri Yu, creator of Kajabi Communities (Vibely): https://open.spotify.com/episode/7dKxHHa4u7WU38SgpSdmAq?si=oy8ys0mLS_O6vH_rVhKjZA

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum.

The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own framework, rooted in mineral balance, nourishment, and cycle syncing, Stefanie created more ease, stronger decision-making, and increased revenue before her maternity leave started. And when she stepped back, the systems she’d built kept her business thriving.

In this case study, you’ll hear how Stefanie turned pregnancy—a season where many women feel forced to scale back—into her most abundant and sustainable chapter yet, and how you can apply her holistic growth strategies to your own business.

Connect with Stefanie:

Hear Kate Northrup's episode on cycle syncing: https://open.spotify.com/episode/2Cq1mUYjMnXaPtlYlgeO3h?si=l_D27JddRfKf3igKdXWpuA

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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