You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success.

In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator between businesses that succeed and ones that fail. Not only does Ellen draw from her own experiences to share these insights, but Natalie pulls in the proof with science-backed stats.

This episode is filled with actionable insights for all independent business owners!

By the way, if you’re looking for an all-in-one platform to book clients, manage projects, and get paid faster, have business flow your way with Honeybook. Try it free for 7 days (no credit card required) and save 50% off your first year when you go to https://ellenyin.com/honeybook

View the transcript for this episode at: https://otter.ai/u/slOuzRSiU9kBzaU6LvRJdGJ3wwg?utm_source=copy_url

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Cubicle to CEO Episodes You Should Check Out:

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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards?

I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience of becoming the breadwinner, and the impacts it had on her marriage.

Karina F. Daves is a relationship coach whose work has amassed 240,000 followers, with her content reaching 25 million views this month alone.

Karina shares 3 ways she’s embraced her role as the breadwinner while reducing money tension in her marriage, and how implementing these simple changes cut arguments with her husband by half and 4Xed her business income from year 2 to year 3.

View the transcript for this episode at: https://otter.ai/u/j8xVvujvyEFwHnxRkDYQvsyIpsU?utm_source=copy_url

Thank you to our sponsors!

Connect with Karina:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Curious what it’s like to bring your ads in-house?

Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.

After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.

Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.

Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.

View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_url

Thank you to our sponsor!

• Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

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Link mentioned in this episode:

• Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program. 

So what happens on the other side of the checkout button?

Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.

Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash.

View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_url

Thank you to our sponsors!

Connect with Giulia:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

A branded event goes beyond slapping your brand colors and logo on a presentation.

Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts.

In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel.

Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience.

View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_url

Connect with Amanda:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite

We're back for another quarterly income reports, I have been publicly sharing my income reports for my business since 2019. So this is our fifth year now of reporting exactly what our business makes spends and profits every 90 days. And if you're new here, you can catch up on all of our past income reports at Ellenyin.com/incomereport. But if you're not new here, then you know, we've been doing this practice for so many years because we really believe that financial transparency is the future and that we all benefit when we collectively share our insights and our data. Here are our Q4 2023 numbers!

View the transcript for this episode at: https://otter.ai/u/LRnMJWGDGORRTHKAX83-l1Vej5I?utm_source=copy_url

Links mentioned in this episode:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.

Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.

Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly).

In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals.

View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_url

Connect with Cindy:

Link mentioned in this episode:

• Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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