Cubicle to CEO

Krissy Chin and Claire VanBemmelen are the founders of K+C Creative and sisters who have lived through every era of online business. From the early days of blogging to today’s crowded creator economy, they’ve seen firsthand how attention has become expensive and trust has grown fragile.

They don’t follow trends. They design high-converting websites and funnels for coaches, service providers, and course creators based on real-time buyer behavior - turning websites into trust builders, self-marketers, and sales associates so they can show up confidently to sell more, serve more, and live more.

Returning to our show to continue the conversation on optimizing your website, Krissy + Claire show the hidden cost of your website being invisible to AI and exactly how to fix it. SEO is no longer enough for ChatGPT and other AI platforms to recommend you in search —you need to pair it with AEO to stay discoverable in 2026 and beyond.

Connect with Krissy and Claire:

https://www.kandccreative.com 

https://www.instagram.com/kandc.creative 

https://www.instagram.com/onepagewebsiteinaday  

https://www.youtube.com/@KandCCreative 

Want to add Schema to your website pages? Create your Schema Code using this tool - https://www.kandccreative.com/schema-tool

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months:  ⁠cubicletoceo.co/podcast⁠

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This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠

Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo

Wrapping up our series on the most unique ways to market and sell in 2026, host Ellen Yin sits down with producer Sabrina Nasser and marketing strategist Stephanie Paradiso for a roundtable on the real-world campaigns that captured our attention in recent months.

From major brands to scrappy mom-and-pops, we deconstruct how brands are turning everyday products into conversation starters, choosing intimacy over reach to drive influence, and playing into the unexpected to stop people mid-scroll.

These are the creative marketing campaigns shaping our next big ideas—and they might spark yours, too.

Connect with Steph:

Links mentioned in the episode:

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This is a free preview of a paid episode (36 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠https://cubicletoceo.co/podcast⁠⁠

Questions about our premium podcast subscription? Send us a DM ⁠⁠@cubicletoceo

Imagine saving yourself 20 hours per month while qualifying over 100 leads for your offer.

Jenna Nelson is a nationally recognized AI strategist and advisor helping founders simplify systems, strengthen visibility, and build businesses that attract attention without constant hustle. As the founder of Her AIgency, she helps business owners get found in the era of AI using her Align, Automate and Appear framework.

Continuing our series on most unique ways to sell a service/product/offer in 2026, Jenna's case study today focuses on how she replaced sales calls with a consultative AI lead magnet that filtered thousands of leads for her and increased conversion rates to 80%+.

Connect with Jenna:

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This is a free preview of a paid episode (38 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠https://cubicletoceo.co/podcast⁠

Questions about our premium podcast subscription? Send us a DM ⁠@cubicletoceo

Dana Hork is a transformational brand leader, entrepreneur, and founder and CEO of Beers with Friends, an agile creative agency helping ambitious brands solve high stakes creative challenges in just five days.

Dana partners with founders, CMOs and marketing leaders to unlock fast, high impact brand solutions through the agency's signature beer run sprint approach, delivering expert driven creativity without the bureaucracy of traditional agencies. And it's actually this exact beer run strategy that really caught our eye.

Continuing our series on unique ways to market a service, product, or offer in 2026, Dana shares why her agency packages their services like a direct-to-consumer beer brand. This case study unlocks how this unexpected positioning keeps Beers With Friends memorable and their client pipeline full.

Connect with Dana:

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Julia Carlson is an 8-figure entrepreneur, a top ranked financial advisor by Barron's and Forbes, author of Money Loves You and Let’s Get You Fired, and speaker who’s spent more than 25 years helping women build real wealth without burning themselves out in the process. She has built and scaled multiple companies, including a financial services firm, while raising a family.

Today, Julia helps women entrepreneurs scale to 7 & 8 figures by firing themselves from the day-to-day and stepping into true CEO leadership to build businesses that create freedom, impact, and legacy.

To give us insight into what that looks like in practice, this conversation will focus on the identity shift required to move from operator to visionary and why doing “more” stops working after 7 figures.

Connect with Julia:

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months:  cubicletoceo.co/podcast

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (42 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast

Questions about our premium podcast subscription? Send us a DM @cubicletoceo

Dr. Nata Salvatori, founder of the Accidental CEO, works with entrepreneurs who have built reliable revenue but are still tangled in the weeds of their business.

In today’s case study, we’ll be examining how Nata hosted a 24 hour auction on Instagram for her VIP day service, sparking a bidding war that resulted in $9,700 in related sales.

The magic here wasn't just in auctioning off a VIP day, but it was also the pre-auction, during auction, and post-auction stack of actions that built on each other to get the most juice out of her squeeze. We go over a 9-page document with all of the details of her strategy and execution, so listen in to discover how this unique marketing campaign turned into a visibility play, a list builder, a workshop filler, and a VIP day booking system all rolled into one.

Connect with Nata:

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You don’t need a viral audience to monetize social media. Jess Freeman is proof.

With a small, non-viral audience on Threads, she secured $6,000 in summit sponsorships in just two months — without a hard sell, course, or product launch. The founder of Jess Creatives and The Ordinary Business, Jess has spent 14 years building a service-based business, but recently found incredible success when the idea for a summit dedicated to ‘ordinary’ business owners fell into her lap.

In this episode, she breaks down how she monetized her small but mighty Threads platform, her approach to locking in four figures in event sponsorships, and how she leveraged ordinary relatability to create extraordinary demand.

Connect with Jess:

Loving our bonus content and want more Cubicle to CEO in your ears? Join us every Monday on our subscriber-only premium feed for case study–style interviews with successful entrepreneurs debriefing their real-time growth experiments and results. Subscribe to get insider access to what's actually been working for businesses in the last 3-18 months: cubicletoceo.co/podcast

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (26 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast

Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (32 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast

Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo.

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a free preview of a paid episode (39 minutes), exclusively available to our premium subscribers between now and February 23rd, 2026. Join us a premium subscriber before then to tune into the full episode: https://cubicletoceo.co/podcast

Do you have questions about our premium podcast subscription? Send us a DM @cubicletoceo.

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