<p>How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task.  Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.</p>

How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task. Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.

<p>How does a Cult Brand lose its luster? Losing Cult Brand status and then making a comeback is not an easy task.&nbsp;&nbsp;Ellie Doty, CMO of Chili's Grill and Bar, tells a brand story that ends in a hashtag. Yes, I said a hashtag! Oh, and Cheesman sucks-up to one of his favorite eating destinations like never before. It's embarrassing.</p>

Cult Brand: Ellie Doty, CMO at Chili's

Everything people and workforce—recruiting, marketing, technology, talent management, and workforce economics—delivered with biting sarcasm and unapologetic snark. Industry misfits Chad Sowash and Joel Cheesman bring their no-holds-barred opinions to dissect news, trends, and the occasional dumpster fire. If you’re a hiring company, staffing firm, or vendor looking for insights (and a thick skin), these two won’t just tell you what’s happening—they’ll tell you why you’re probably doing it wrong. Buckle up, buttercup.

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Cult Brand: Ellie Doty, CMO at Chili's

Cult Brand: Ellie Doty, CMO at Chili's

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