Key highlights:
0:45 - Shri’s introduction02:18 - How Shri gets customers clicking 04:24 - How to stand out on Google Shopping 08:48 - Two functions of the ‘Title’ on Google Shopping11:35 - Keyword Stuffing - why it’s bad16:44 - Why bounce rate is important 17:23 - Changes to Google’s algorithm in the last 12 months 20:13 - Performance Max: good or bad? 21:27 - Shri’s recommendations to get the most of your ad spend25:21 - How to account for product returns in Google Ads26:41 - Differentiating between low intent and buying intent keywords27:45 - Using blog posts to educate and convert visitors 31:26 - Why so many ecommerce brands struggle to make search campaigns profitable quickly 32:50 - Is broad better than narrow targeting? 35:59 - Shri’s final advice on Google Ads38:39 - Shri’s ideal lunch guest

If you’d like to connect with Shri, you can connect with him on Linkedin or check out his agency at https://yorumarketing.com/ 

Key highlights:
0:51 - Harry’s introduction3:00 - How Harry keeps customers clicking 3:48 - Why marketers only focus on events up until conversion07:34 - Seeing fulfillment as an opportunity to promote your brand identity09:08 - Why spend money on packaging that gets thrown away? 10:31 - Catfishing in marketing13:19: - The three tiers of packaging quality14:50 - Matching your packaging to your brand16:02 - Competing on fulfillment experience rather than price 17:09 - Reducing total reliance on couriers by having multiple warehouses22:17 - Selling low-margin items on Amazon to drive volume and brand awareness 24:20 - What to look for in a fulfillment partner 26:50 - How promotions impact fulfillment partners 32:46 - Communication & customer service 36:30 - How to lose customers through poor fulfillment 38:59 - Tips on avoiding mistakes 43:06 - Harry’s ideal lunch guest 44:58 - Harry’s recommended marketing tools 
If you’d like to hear more from Harry you can find him on Linkedin.

Key highlights:
0:09 - Ben’s introduction0:52 - Getting customers clicking for high-ticket dropshipping 1:12 - What dropshipping is and how long it’s been around  3:17 - Targeting customers who are already looking for a specific product 04:09 - Why go for high-ticket dropshipping? 05:37 - Differences between dropshipping and ecommerce 07:46 - Blending dropshipping with own product 09:41 - How to decide what to sell 12:41 - When do you need to get a team? 14:15 - Exiting a dropshipping business 15:10 - Choosing a dropshipping business partner 16:53 - How to pitch to companies (to sell their product)19:14 - Top Tips for getting into dropshipping21:50 - How to get set up with less than $500 23:25 - The importance of having a phone number25:44 - The most common mistakes made in dropshipping 27:07 - The importance of having website content (not just ads)29:15 - How to do SEO well 33:26 - Why transparency and honesty wins 35:03 - Using content to remarket to website visitors37:03 - The balance between offering enough choice and too much choice that distracts40:37 - Final comments on dropshipping43:21 - Ben’s ideal lunch guest44:53 - Ben’s recommended marketing tools
If you’d like to hear more from Ben and Dropship Breakthru you can connect with him on Linkedin or head to www.dropshipbreakthru.com to listen to his podcast.

Key highlights:

0:49 - Intro to Scott & Tim
01:23 - What is PaddleSmash?
03:36 - Why PaddleSmash is taking off
06:04 - How the idea for PaddleSmash came about
11:43 - The difference between mass-market retailers and small D2C startups
16:11 - The strategy behind PaddleSmash’s launch
17:45 - How D2C ecommerce today shortens the cycle to get to market
20:29 - PaddleSmash’s G2M Strategy
24:28 - Using racquet sports players as low-hanging fruit
26:48 - How PaddleSmash got their first sale
28:17 - Figuring out who the decisionmaker is and discussing PaddleSmash’s main USP
30:37 - Mistakes made so far
34:00 - The complexities of selling on Amazon
38:30 - Learning from trial by fire & the kind of people who succeed at entrepreneurship
44:40 - Scott & Tim’s ideal lunch guests
46:31 - Scott & Tim’s recommended marketing tools

 If you’d like to hear more from Scott and Tim you can connect with them on LinkedIn or head over to www.paddlesmash.com. 

Key highlights: 

0:51 - Rich’s introduction02:12 - What are AR ads? 04:42 - The difference between AR and VR 07:06 - How brands can benefit from introducing AR09:20 - Try before you buy13:14 - Portal Filters 15:37 - The impact of AR on memory recall16:36 - AR ads lower return rates18:16 - Reducing customer anxiety with AR19:38 - Case Study: increasing AOV in a children’s sunglasses brand22:48 - The role of AR in alleviating sizing issues in clothing companies24:35 - Increasing cart value with style matching
26:15 - What are the costs involved with implementing AR?28:12 - How to implement AR well 30:57 - Don’t wait for AR glasses to become a thing!
32:08 - How to get started and test AR for your business 33:36 - Improving conversion rate with 3D & AR 34:40 - Seeing the potential of AR with Polycam & 3D Scanning36:52 - Rich’s ideal lunch guest40:12 - Rich’s recommended marketing tools
If you’d like to hear more from Rich and Augmented Hype you can connect with him on Linkedin.

Key highlights:
0:10 - Harvey’s intro1:03 - The catalyst for creating Blueprint4:25 - Making the reorder process personalised, quick & easy6:44 - Reordering for non-standard use cases11:43 - The logic behind Relo 13:37 - Keeping customers subscribed 15:00 - Making subscriptions flexible18:45 - Updating payment details19:23 - Subscribe and Save24:06 - Customer Gifts 25:54 - Offering increased experiences for subscribers29:43 - “One and done” customers33:35 - Customer Feedback35:56 - Managing & preventing Cancellations41:20 - Harvey’s recommended marketing tools 
If you’d like to find out more about Harvey, you connect with him on Linkedin or head over to https://www.reloapp.co.  

Key highlights:
0:14 - Blake’s Introduction0:50 - How to keep customers clicking post-purchase09:49 - The importance of the tracking page12:17 - Tailored communication 14:48 - Branded transactional emails & Privacy laws 19:52 - Swipe file of great transactional emails20:47 - First time vs returning customers28:10 - Getting Customer Feedback36:11 - The Price of Communication40:45 - Top Tips for Tracking pages44:47 - Brands who are doing it right
If you’d like to hear more from Blake, you can connect with him on Linkedin or head over to https://www.wonderment.com 

Key highlights:
0:10 - Jem’s Introduction01:07 - The switch from UGC to AGC02:56 - How the advertising landscape has changed since the pandemic 05:20 - What things are working well right now 07:03 - The importance of diversification09:34 - TikTok vs Facebook 14:02 - Will CTRs on TikTok improve? 16:33 - Ad Creative Software22:08 - The current problems clients are having26:28 - Keeping things simple 29:23 - How AGC works 
31:56 - Jem’s tips on getting more money out of your business
36:37 - When to draw conclusions from tests
40:17 - Importance of looking at the whole customer cycle 46:20 - How to treat new vs returning customers
51:03 - Educating customers in the post-purchase phase55:41 - Jem’s dream marketing lunch guest56:21 - Jem’s recommended marketing tools
If you’d like to hear more from Jem and Adcubator you can connect with him on Linkedin.

Key highlights:
0:10 - Chad’s Introduction03:12 - How does Chad keep customers clicking on forms?05:52 - Subtext is key, customers must understand why they’re providing data08:31 - Why clarity is important. Provide instructions to your users10:59 - Over-asking is a huge mistake. Only ask for the data you need14:10 - But length of form isn’t the key decider of conversion rate17:14 - The flow & structure of the form matters. Group your questions.20:19 - Video is also a great way to enhance forms26:09 - The big mistakes brands make building forms28:16 - What else can you use forms for? (Chad uses them for everything…)34:30 - Tools that Chad recommends

If you’d like to hear more from Chad, you can find him on Linkedin or head over to https://www.jotform.com/

Key highlights:
0:09 - Dean’s Introduction03:08 - Why Vaping is such a tough industry0405 - Being cheapest comes with its own problems08:17 - Every customer counts when acquisition is tough10:19 - Happy customers are valuable customers, 42k reviews says it all14:35 - Filling out their product portfolio to compete17:18 - Being number 1 on Google matters when you can’t do paid acquisition25:20 - Put some time aide to do customer service yourself29:11 - OOH advertising builds trust because surely you’re a big brand34:53 - Deans dream lunch guest37:52 - Deans top marketing tools
If you’d like to hear more from Dean,  you can connect with him on Linkedin or head over to https://www.88vape.com/