"One percent of the U.S. is vegan, about five percent is vegetarian… And so if I'm thinking about where can I make the most money, it's not going after the vegans. And if I'm thinking about where can I make the greatest impact, getting a plant based person to switch from one plant based burger to another does zip. And so our focus is how can we help people move the needle with those who aren't on board yet?"

David Benzaquen is one of the world's leading experts in the plant-based food industry and he's the founder of Mission: Plant, a holding company advancing the plant-based sector with strategic investments and consulting services.

He has been a part of the plant-based food scene since it really started to take off, and a few months ago he launched an entirely vegan online grocery store called Plant Belly – its stocked with all of his (and my) favorite plant-based foods. It's absolutely awesome.

David is one of the stars of the plant-based movement and I'm extremely grateful to him for making it grow.

www.missionplant.com

www.moonshotcollaborative.com

www.plantbelly.com