It’s easy to fall into a transact hard mentality when you are in a commissioned sales role. We are in ever-changing times and service departments are busier than ever while sales departments struggle with inventory and MSRP+ market adjustments. Each challenge causes Service Advisors & Vehicle Salespeople to speed through the sales process. One thing remains certain, every long-term client is dependent on the type of relationship they have with their trusted source - that’s you!  So, check out this episode and learn important ways to focus on slowing down to build relationships with your clients!

Connecting with customers is how you make sales💰 and get your numbers📈 to the next level!

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com | 

Check out our sponsors, LotLinx.com & CarWars.com

LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CarWars is a comprehensive call tracking and phone handling solution that allows dealerships to gain visibility on phone calls, capture more leads, and improve the caller experience.

Brian Benstock. He’s Partner, GM & Vice President of Paragon Honda and Paragon Acura in New York. This man is going to get you out of your seat and thinking about leadership and potential - in life and business! He is well known for his thought leadership and champion mentality! He's a friggin' lion and I enjoy his laser-focused growth mindset!  He lets us in on some of his routines, insights and goals.

We also spend time chatting about what's ahead in the car industry from client retention, service and sales departments to EV and retailing vehicles!

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com | 

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is a secret sauce episode. I'm not kidding. This is a moment. You want to build clientele for yourself and your dealership, right?  I'm going to unleash somethings that no-one talks about or considers. This info is for the progressive, the champions and the ones who want a competitive advantage!

Service & Sales Teams: Find out how to improve customer satisfaction, ticket grosses, vehicle sales, retention and make your job a whole lot easier.  What's awesome, is that anyone can do this!

Remember this: One Team. One Client.

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com | 

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This is a unique opportunity to meet a leader in education and at a University known for their entrepreneurial and free-enterprise spirit. NU is the only school in the U.S. offering an Automotive Marketing & Management and Automotive Aftermarket Management Bachelor’s Degree Academic Programs.  

In this episode, you will enjoy getting to know Dr. Kent MacDonald the President and Chief Executive Officer of Northwood University, a private school in Midland, MI. He’s approachable and fair in our discussion about attending college. It’s an honor to share time with this heavyweight as NU gave me life. I was selling cars, doing well and wanted to get to my next level. Northwood was the answer. We both share personal stories and insights about the impacts of higher education. 

Join us as we discuss:

✅Skills necessary to develop a career

✅Value of a college education 

✅Competitive advantages of college degrees

Admissions | [email protected] |
Phone: (989) 837-4892

Dr. Kent MacDonald, President and CEO | [email protected]

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com | 

Check out our sponsor, LotLinx.com! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Without a solid 1st impression you stand to lose confidence and respect from your client. This is def not going to help your selling game! 😬  I pack this episode with thought provoking actions that focus on connecting with your clients through... you guessed right...that 1st impression! I also pop in some easy plays that will get you clients for life! 💰 New clients vs existing ones - I'll get you thinking about how simple it is to make clients feel valued and appreciated! Hey, you know what...that sounds like, a line item 😜! 

Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com 

Hit up our sponsor LotLinx.com up! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Bridging Service Advisors and Sales Pro’s is critical to everyone’s success. But how can Managers unite these two and encourage relationships amongst both teams? It starts with the convo! We get it poppin’ on this episode! 😎   WIIFM - What’s In It For Me…find out how to ignite a great relationship with your client! It all starts with the entire dealership team getting involved in the way clients FEEL when interacting with you!    Learn a few money moves that will help you stay mindful in delivering client experiences unlike no one else! This is what keeps them coming back to you! 💰   Dealer Talk with Jen Suzuki Podcast | [email protected] | 800-625-1590 | edealersolutions.com |    Hit up our sponsor LotLinx.com up! LotLinx is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode Jim and I talk entrepreneurship and how Bridgett and himself built a news network! They have conducted over 5K executive interviews and his insights are powerful!  

We talk impactful industry shapers he has interviewed plus industry forecasts! 

Together, Jim and his wife, Bridgett Fitzpatrick co-founded the first online automotive news network with over 110K subscribers and in their 10th year! What might surprise you is that they figured it all out without network experience! 😳

He shows up every week to bring the auto industry the latest news and developments and is an online source for the retail auto industry, his guests are industry influencers, executives, trainers, consultants and authors. These sources are incredibly powerful to gain insights from and provides dealers with the information they need to run their dealerships more efficiently while driving greater profits to the bottom line. He meets all of the players and brings out the knowledge that allows us to consider viewpoints, ideas and even contemplate what the future holds. 

Guest: Jim Fitzpatrick, the Co-Founder of JBF Business Media, CBT News Automotive Network and Atlanta Small Business Network. [email protected]

Host: Jen Suzuki, Founder of eDealer Solutions | [email protected] | 800-625-1590 | edealersolutions.com 

Sponsored by LotLinx.com.

Dealers often spend 80% of marketing spend to market only 20% of the cars in inventory! The bulk of the traffic is all too often on cars that will move anyway! Find out ways you can build campaigns to market vehicles that aren't being seen online! And find out how you can mitigate markdowns and actually increase prices to move cars! 

Here are some key highlights with Kelly Good Stoop, Regional Director at LotLinx. [email protected]

12:00 - What TURNx can do for dealers. It’s free! Look at specific vehicle demand, asses trends and make better business decisions.

14:45 - Control inventory marketing. Campaign examples to move vehicles at highest profit potential! Use live market data to see where demand is and market accordingly. You don’t have to drop prices! Often times, you should raise your prices!😯 Find good quality traffic for your cars in inventory! So many times, the vehicle is not being seen effectively because of the marketing. 

20:00 - Where do you find the in market buyers🤑? What changes for dealers when they use this technology? 3rd party directory data can see on a car-by-car basis the traffic each one is getting. 

23:00 - What does channel driven marketing mean? How does it impact marketing inventory online? And social marketing too? Machine learning only budgets to promote cars that it knows it can help move. 

25:45 - Dealers can upload their vehicle🚗inventory🚙 into this system to obtain valuable information to see impact of marketing $ spent. Not all of your cars are being seen.

31:00 - Discussion on using this tech to hold 3rd party vendors accountable. 💰Avoid overlapping marketing tools. Being unrestricted by channel will allow you to pinpoint the right vehicle to the right buyers at the right time! Strategic ways to market your inventory. Ensure all the tools you pay for are helping you get a ROI. 

34:45 - BDC bangs their head against the wall because they are working poor quality traffic. You can avoid this and get them in market buyers from your own site that proves highest closing ratio.

36:00 - VIN Strategy Report - figures out the path that will yield best results. Days on lot ✅ Look at 60+ days ✅ See $$ discounted! And how many cars were discounted! And how many of these vehicles were in demand. 😳 See which vehicles you can mark back up! 💪

39:50 - Dealers are in control of their marketing, spend, and ROI! All of their dealer partners see progress! They identify shortcomings and develop a campaign to chip away at gaining market share. Biggest success stories!

[email protected] | edealersolutions.com | 800-625-1590 

Sponsored by LotLinx.com 

I look for people that raise the bar in the auto industry and bring new tech to the table to help dealers succeed. Only those that truly get after it to help dealership teams win! Everyone needs trades to fuel their used car inventory right now and I had to tell you about this innovation from FRIKINtech! 

I’m always so focused on client retention with my clients and making sure sales strategies produce lifetime customers! Nothing falls short here on this goal! I wanted you to learn about this tech that cuts out human time spent on prospecting. It’s reverse engineering and it’s proven. Gain a used car. Get the Service ticket. Sell a car. Keep a client. Nuff said! Oh and you don't have to lift a finger to get customers to raise their hands and tell you they are interested in selling you their car? Huh, how?

Alex Snyder, Co-Founder and President of FRIKINtech | [email protected] | SERVICEiQ

Sponsored by LotLinx.com.

[email protected] | edealersolutions.com | 800-625-1590

He started his career as an auto Technician. Today, he has developed an incredible leadership team. Inder Dosanjh, Dealer Principal of 18 dealerships in Northern California. He’s my long time friend and colleague who I’ve personally been motivated and inspired by for well over a decade. He had a few stores when we met and I’ve had the privilege to see what it takes to scale and become one of the powerhouses in the auto industry. 

He opens up and shares his journey in life, hardships that shaped his future and offers leadership approaches. He even drops his take on the future of the auto industry! This is an inspiring episode!

✅Leadership | ✅Growth Mentality | ✅Business Culture | ✅The Future in Automotive

[email protected] | edealersolutions.com | 800-625-1590 

Sponsored by LotLinx.com