Second Nature

Decoding The Difference: Outdoor + Cycling Audiences


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Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.

  Show Notes:

Shift Active Media: https://www.shiftactivemedia.com

Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/

Steve Holmberg: http://www.stephenholmberg.com

Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature

 

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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Second NatureBy Dylan Bowman & Aaron Lutze

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