Product Deep Dives looks at Playrix's Township to deconstruct how this game went from a farming sim to a multi-billion dollar success. Join Laura Taranto and Jen Donahoe as they reap what this game has to offer!

Make sure to watch with video, as we have data and insights you won't want to miss.

In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. 

This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. 

Guest: Martin Mohr, CCO @ Bond Creative Agency

Links:

The case of Merge Garden

Martin Mohr

Bond Creative Agency

Who are BIG gaming funds good for? Are the AAA game studios going to extinct? And why is Fallout such a damn good show? This and many more questions were mulled by the TWIG crew. 

Oh, and Eric Kress is back. That means that the profanities are flying once again. 

Your hosts: Eric Kress, Michail Katkoff, Jen Donahoe, and Phillip Black.

Our partners: Xsolla, AppsFlyer, Heroic Labs, and Sensor Tower.

Dive into the world of Istanbul's venture capital scene with Laton Venture's Görkem Türk.

Together we explore essential topics like investment strategies prioritizing founding teams' quality, the evolving role of culture in startups, and future trends in gaming such as AI and socialization-focused experiences.

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What is the impact of privacy updates on ad revenue and user acquisition strategies? 

In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. 

The conversation reflects a balance between acknowledging challenges and maintaining optimism for growth and evolution in the ad monetization landscape.

Thanks to our sponsors: Xsolla, Heroic Labs, AppsFlyer & Data.ai

Buckle up kids because this episode has barely any profanity. Kress is MIA while the team talks about Brawl Stars' Baby Shark collaboration and the state of the gaming market. Phil geeks out on inflation, Mishka talks about interest rates, Jen discusses toy lines and Laura is put on the spot to cover the latest layoffs news.

Eric Kress sits down with Matt Wyble, COO of Second Dinner, to talk about Marvel Snap and what's next for Second Dinner. What does a studio do with $100M in the bank? The two spend some time talking about the state of Blizzard and the state of the industry.

This podcast serves as a valuable resource for non-technical executives seeking to enhance their understanding of backend services and make informed decisions to support the success of their games.

The discussion focuses on the critical role of informed decision-making in selecting between proprietary builds and third-party solutions, navigating transitions between backend services, and maximizing the efficiency and effectiveness of backend operations in game development.

Thanks for the expert guests:

Rafael Cordoba (Bandai Namco Mobile)

Chris Molozian (Heroic Labs)