Two Brain’s annual “State of the Industry” report is out!

With metrics from over 13,400 gyms, the guide provides valuable insight into how gym owners can build better businesses.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Chris Cooper and John Franklin to highlight key points from the guide. Chris is the CEO and founder of Two-Brain Business, and John is the chief marketing officer at Two-Brain, head of marketing for Kilo, and host of the podcast “Gym World Worldwide.”

Chris and John break down some of the most notable stats in the report—including rent expenses, owner’s salary, staffing costs and revenue streams—and they offer tips on how gym owners can improve their numbers.

Two-Brain produces this industry-defining report every year and shares it for free so you can level up your business, create opportunities for your team, and change your clients’ lives.

Get the guide through the link below and take action! 

Links

Get the report: "State of the Industry 2023"

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0:39 - Gym expenses and revenue

12:37 - Gym membership

18:46 - Staff costs and wages

23:06 - Gym owner's income

26:32 - Class sizes

37:39 - Gym owner's hourly rate

41:18 - Revenue streams

49:47 - Marketing, sales, lead flow

56:28 - Mentorship