Everyone knows you’re supposed to “stay in your lane” as an entrepreneur, but just what the heck is my “lane” anyway? How do you define that “sweet spot” for yourself, and how do you help ensure you remain in it?

“You have to earn your way into expertise. Poor advice from people who haven’t earned it yet leads to bad results for people.”

In this episode, Rene highlights the reasons we often stray from our own expertise and genius. As well as how he calibrates his own “lane” as a coach and consultant. Define who you are and what you do, then become great at it.

When you tell the world who you are, your customers will be happier and you’ll be more fulfilled.

Show Resources:

TheNeuroSide.com

MeetRene.com

Amplifiimylife.com

01:20 - Learning to stay in “your lane”

03:00 - Let’s get “real”, or let’s not play

07:18 - When you leave your lane, you’re less comfortable

08:45 - This isn’t about LIMITING people, but finding their GENIUS

10:15 - Hair Salon story

13:35 - What Lanes are you playing in that you SHOULDN’T be?

14:00 - ELF - Easy, Lucrative and Fun

15:14 - What brings you JOY?

17:15 - Picking a lane makes you more MEMORABLE

18:30 - Being out of your lane, and unaware is tragic

19:30 - Feedback is so central

21:20 - How does this relate to Ethos?

22:00 - What makes you UNIQUE?

23:20 - You may CHOOSE WRONG! That’s okay

24:50 - AmplifiiBook.com