Dental Unscripted | Getting into Ownership and Practice Management Insights

What’s a Dental Practice Really Worth? A 20-year broker breaks down why 95% of sellers reject DSOs and the real formula buyers should use.
Marie Chatterley has been appraising dental practices since before most of her clients were born, her firm, CTC Associates, has been doing this work since 1988. Mike sits down with her to take apart how practice valuation actually works, starting with the three questions every buyer asks (collections, operatories, new patients) and why all three can be misleading. They get into why a 3-chair practice can collect $1.8M, why 50 new patients a month at a 30-year-old practice is a red flag, and the real math brokers use: most practices sell for 150–200% of profit, not a percentage of collections. Marie also breaks down why 95% of her sellers are choosing independent buyers over DSOs right now.

💡 ABOUT OUR GUEST:

Marie Chatterley – Owner, CTC Associates
• Leads a dental practice brokerage founded by her father, Larry, in 1988
• Represents sellers and regularly fields valuation questions from buyers across Colorado, Utah, Montana, Idaho, Wyoming, Washington, New Mexico, and Alaska
Personally appraises practices using income, asset, and market-based valuation methods
• Has guided clients through two decades of practice transitions, from PPO-heavy startups to fee-for-service powerhouses
https://ctc-associates.com/

0:00 Introduction & welcome
1:33 Why practice valuation is the topic today
3:23 Meet Marie Chatterley of CTC Associates
4:51 Inside the practice listing process
8:00 The 3 questions buyers ask (and shouldn’t)
8:55 Why collections don’t equal profit
9:43 A 3-chair practice collecting $1.8M
10:20 Why 50 new patients a month is a red flag
11:18 How many new patients you actually need
11:42 What buyers should be asking instead
12:50 Income after debt service explained
14:10 Inside a practice appraisal questionnaire
16:00 Income, asset & market valuation methods
17:55 How brokers validate financial add-backs
22:00 Debunking the percentage-of-collections myth
23:55 DSO vs. independent buyer cash at close
27:53 Why 95% of sellers choose independent buyers
32:55 The fee-for-service trend reshaping value
35:30 Is buying a fee-for-service practice risky?
37:47 The attrition number nobody can prove
40:00 Why buyer student debt keeps climbing
42:00 The $250K line that splits two markets
43:00 The real rule of thumb: 150-200% of profit

About the Hosts:
Mike Dinsio, MBA and Paula Quinn, BSDH run Next Level Consultants, helping dentists buy, start, and grow practices with real numbers instead of guesswork.

https://nxlevelconsultants.com
YouTube Channel: https://www.youtube.com/channel/UCsstfKdLw7yVdFj7eG0vRxA
Facebook Page: https://facebook.com/DentalUnscripted/

🎬 PRODUCTION: Dental Unscripted Hosted by Michael Dinsio, MBA & Paula Quinn, BSDH 
Produced by Next Level Consultants © 2026 Dental Unscripted. 
All rights reserved. 

The content provided in this video is for informational purposes only and does not constitute legal, financial, or tax advice. 
Always consult with a qualified professional regarding your specific situation.

Is your team running the show while your grinding away to pay the bills? In this episode, Mike Dinsio, MBA and Paula Quinn, BSDH sit down with Jill Hasselman to expose the silent killers in dental ownership. If you are afraid to correct staff or rely too much on an outdated and generic employee handbook, you are exposing yourself to risk. This episode breaks down the exact dental practice operations needed to protect your license, fire toxic staff safely, and finally sleep at night. Stop being held hostage and avoid toxic situations. And why the "Document or Didn't Happen" strategy prevents lawsuits from sinking your practice.

WHAT YOU'LL LEARN

• Why "borrowing" a colleague's handbook is actually legal suicide for your practice.

• The psychological "Popup" trick that stops employee tardiness immediately.

• Why fighting unemployment claims often triggers expensive wage and hour lawsuits.

• How to document performance issues without being a "jerk."

• The "Document or Die" framework: Why if it isn't written down, it didn't happen.

• Understanding the massive gap in EPLI insurance that leaves most dentists exposed.

PERFECT FOR: Dental practice owners feeling held hostage by their staff, dental startup doctors establishing culture, and anyone seeking dental entrepreneur advice on navigating labor laws and dental teams.

SPECIAL GUEST Special Guest on Today’s Show:
Jill Hasselman is the Chief Growth Officer for HR for Health. With nearly 12 years of experience protecting doctors, she specializes in customized HR compliance and software solutions specifically for the dental industry. 
HR for Health was founded by an employment attorney to help doctors prevent lawsuits before they happen.

🔗 Connect with HR for Health: https://www.hrforhealth.com

KEY TAKEAWAY Consistency is your best defense. HR isn't just about following rules; it's about regaining your freedom. By implementing consistent documentation and state-specific policies, you stop being a hostage in your own business and build a dental practice culture that respects your leadership.

STAY CONNECTED FOR MORE INFO ON:
 dental practice management, dental business, dental team optimization, dental practice leadership, dental practice operations, running a dental practice, dental practice ownership, dental startup, dental hr, dental entrepreneur advice, dental practice challenges, dental industry insights, dental practice protection, dental leadership

DENTAL UNSCRIPTED:
Website: https://nxlevelconsultants.com/resources/dental-podcast/

WORKING WITH MICHAEL & PAULA:
Michael Dinsio, MBA and Paula Quinn, BSDH are dental practice consultants specializing in startups, acquisitions, and practice management optimization. Their proven frameworks help dentists navigate ownership, improve profitability, and build sustainable practices everywhere!
Website: https://nxlevelconsultants.com

Facebook: https://www.facebook.com/nxlevelconsultants/
Instagram: https://www.instagram.com/nxlevelconsultants/

PRODUCTION
Dental Unscripted
Hosted by Mike Dinsio, MBA & Paula Quinn, BSDH
©2025 NEXT LEVEL CONSULTANTS. All Rights Reserved.

Stop letting outdated front office practices like unchecked voicemails and messy sticky notes cost your dental practice thousands in lost new patients. Richard May of Mango Voice reveals how implementing an AI receptionist and standardized notes solves the massive 35% missed call crisis facing the average practice.

In this interview episode of Dental Unscripted, hosts Mike Dinsio and Paula Quinn talk to Richard May about the future of dental VoIP systems and how Mango Voice uses AI to capture leads and streamline front-office operations. This discussion is critical for any dental startup or established practice focused on reducing overhead and achieving higher profitability in dentistry.

What You’ll Learn to Boost Your Dental Practice Revenue:

• The painful truth: The average dental practice is still missing around 35% of their calls.

• Why voicemails are "dying"; only 27% of missed calls actually leave a message, and they are typically less than fifteen seconds long.

• How the Margo AI receptionist converts missed opportunities by engaging callers in conversations longer than three minutes 92% of the time.

• How AI Notes standardize conversation summaries (eliminating the need for sticky notes) and log them directly into your Practice Management Software (PMS).

• Gaining powerful call analytics, including a score (positive/negative/neutral) and transcripts, to coach your team on phone skills.

• Why Mango Voice provides free phone numbers and service for dental startup credentialing, avoiding critical upfront costs.

• Insights into the future of AI in dentistry, focusing on outbound solutions like recall scheduling and insurance verification.

Guest Expert: Richard May from Mango Voice.
Richard discusses how Mango Voice offers comprehensive voice over IP (VoIP) service, hardware, and innovative AI components designed specifically to enhance the front office experience for dental practices. His company is dedicated to solving real problems in the dental industry by focusing on efficiency and support, not replacement.

00:30 Introduction to Mango Voice: VoIP, Overheads, and Startup Solutions 
07:23 Eliminating Sticky Notes: AI Notes, Standardization, and Multilingual Support
12:32 The 35% Missed Call Crisis: Why Voicemail Is Failing vs. AI Receptionist Margo
18:28 Automation and Team Support: Front Office Burnout & In-Efficiencies
26:33 The Visual Advantage: A "Drag-and-Drop" Call Funnel & New Marketing Funnel Tracking
34:28 Shark Byte Prediction: The Future of AI in Outbound Motions (Recall & Verification)

Dental startup owners and Established dentists seeking lower front office overhead, dental entrepreneurship focused on lead capture, and anyone interested in dental software and new technology solutions that fight front office burnout.

Links: 🔗 Learn more about Mango Voice:
https://get.mangovoice.com/nextlevelconsultants

🎙️ Subscribe to Dental Unscripted:
https://dentalunscripted.com/#sign-up

ABOUT THE HOSTS:

Mike Dinsio and Paula Quinn

Together focus on consulting the practice ownership journey. Their podcast covers vital aspects of a practice's lifecycle, including starting up, buying, and running a successful dental practice. They are the founders of NEXT LEVEL CONSULTANTS. FInd out more about working with them here: https://nxlevelconsultants.com

Topics Explored on This Podcast: dental practice management, AI receptionist, dental VoIP, dental business, growing a dental practice, dental software, dental practice hacks, dentist tips, future of dentistry, profitability in dentistry, dental startup, dental ownership, dental solutions, missed calls, sticky notes, front office burnout, dental industry, dental practice revenue, business of dentistry, dental accounting strategies, phone systems, practice management

AI Perio Charting achieves 8x ROI in 30 days with voice-activated technology. Shelley Mendoza reveals how Denti AI eliminates manual charting, reduces hygienist burnout, and boosts production.

Voice-activated AI technology is transforming dental practice management by solving the periodontal charting crisis that's plagued hygienists for decades. Shelley Mendoza, VP of Enterprise Solutions at Denti AI with 25+ years of clinical and DSO experience, shares how practices complete full perio charts in 3-5 minutes instead of 20-30 minutes while achieving unprecedented financial returns. Discover how automated staging, grading, and clinical documentation are reducing overtime costs, improving insurance claims approval rates, and keeping hygienists in the profession longer.

02:21 The periodontal charting problem costing dental practices money
04:02 Voice-activated AI perio charting: complete charts in 3-5 minutes
07:07 Training and implementation: navigational commands for hygienists
08:00 Achieving 8x ROI within first 30 days of implementation
10:24 Automated staging and grading eliminates manual calculations
14:18 Ergonomics and cross-contamination solutions for dental hygiene
16:22 AI scribe technology: real-time clinical documentation
17:56 Auto-charting integration with practice management software
19:13 Financial impact: reducing overtime and improving staff retention
21:42 Insurance claims approval through visual documentation
24:32 Future of dentistry: AI transformation predictions for next 2 years

Subscribe to Dental Unscripted on Apple Podcasts and Spotify for weekly insights on dental practice ownership, technology implementation, and business growth strategies. Leave a 5-star review on Apple Podcasts to help more dental professionals discover actionable solutions for their practices. Join our community on Instagram @dentalunscripted and share your biggest takeaway from this episode!

Related Episodes:

• Dental AI Phone Management Systems: https://share.transistor.fm/s/c50703ca
• Cloud Software Integration Strategies: https://share.transistor.fm/s/8cb6cee9
• Staff Retention Solutions for Dental Practices: https://share.transistor.fm/s/bc7c1cc2

Discussion Questions for Engagement:

1. What percentage of your hygiene appointments currently include full periodontal charting?
2. How much overtime are your hygienists working to complete clinical documentation?
3. What's your current insurance claims approval rate for periodontal therapy?
4. How has technology adoption impacted staff retention in your practice?
5. What AI solutions are you currently considering for your dental practice?

RESOURCES & LINKS:

Denti AI Demo: https://denti-ai-demo.gr-site.com/
Contact Shelley Mendoza for exclusive Dental Unscripted listener demos and special pricing

VISIT NEXT LEVEL CONSULTANTS: https://nxlevelconsultants.com
Expert dental practice consulting for startup, acquisition, and practice optimization

Dental Unscripted: https://dentalunscripted.com
Weekly episodes on practice ownership, management, and growth strategies

Discover how AI-powered imaging boosts case acceptance by 40% and transforms patient education with Pearl AI's Jared PoVey. Mike Dinsio and Paula Quinn sit down with Jared Povey, Senior Partner Executive at Pearl AI, to explore how artificial intelligence is revolutionizing dental practice management and patient care. Founded by dentists for dentists, Pearl AI represents the future of dentistry—where technology enhances clinical accuracy, eliminates missed diagnoses, and dramatically improves case acceptance.

What You'll Learn:

• Why AI color-coding transforms gray X-rays into powerful patient education tools that boost case acceptance
• How top dental practices use AI as a "$50k hygienist that never calls out" for quality control
• The "trust but verify" approach that helps dentists maintain consistency even during end-of-day fatigue
• Why 35+ years of clinical experience still benefits from AI's second set of eyes
• How Pearl AI catches pathologies, fractures, and decay that human eyes miss—especially at 4 PM on Friday
• The critical difference between dentists who adopt AI versus those who get left behind
• Real-world implementation: training, team adoption, and integrating AI into daily workflow
• Why "dentists using AI will replace those who don't" in the next 2-3 years

Jared PoVey brings a dental software platform founded by dentists and built by practicing clinicians. Pearl AI's technology applies cutting-edge artificial intelligence to imaging softwares, helping thousands of practices improve diagnostic accuracy, case acceptance, and patient communication. The company was founded by an AI entrepreneur whose second company brought machine learning to dentistry after consulting with his dentist father.
🔗 Learn more with a DEMO: https://pearl-ai-demo.gr-site.com/

00:00 Introduction to Shark Bite Week
02:42 What is Pearl AI? Company Background
08:42 Why AI for X-rays? The Patient Education Problem
14:15 Case Acceptance: 40% Improvement with Color-Coding
19:30 Trust But Verify: AI as Quality Control
26:53 Addressing False Positives & Clinical Judgment
29:30 Future of Dentistry: Who Gets Left Behind?
32:22 Training & Implementation for Dental Teams
34:40 Final Thoughts: AI Won't Replace You, But...

KEY TAKEAWAY:

The business of dentistry is evolving faster than ever. AI isn't replacing dentists—it's creating two categories: dentists who leverage AI for speed, efficiency, and accuracy, and those who fall behind. This episode provides the exact framework for successful dental practice owners ready to adopt dental software that delivers measurable ROI while improving patient outcomes.

RESOURCES:
📍Learn more with a Pearl AI DEMO: https://pearl-ai-demo.gr-site.com

📍 Next Level Dental Consultants: https://nxlevelconsultants.com
📍 Dental Unscripted Podcast: https://dentalunscripted.com

💬 Subscribe to Dental Unscripted on Apple Podcasts and Spotify
⭐ Leave a Review on Apple Podcasts—it helps other dental professionals find the show!
📧 Join our community of dentists mastering practice ownership

RELATED EPISODES:

• Torch Dental: Cut Supply Ordering by 64%
• Future of Dental Technology Series
• Dental Practice Management Best Practices

DISCUSSION QUESTIONS:

1. How comfortable are you with AI analyzing your clinical diagnoses?
2. What's your biggest barrier to adopting new dental software in your practice?
3. Have you experienced the "4 PM fatigue" factor in diagnosis accuracy?
4. How do you currently handle patient education for complex treatment plans?

MORE PODCAST TOPICS:

dental practice management, dental software, future of dentistry, dental practice growth, AI in dentistry, dental technology, successful dental practice, dental practice tips, dentist tips, dental industry, practice management, how to run a dental practice, dental consulting, business of dentistry, dental entrepreneurship, dental career, dental practice challenges, case acceptance, patient education, dental imaging technology, x-ray diagnosis, profitability in dentistry

Dental supply ordering is broken. Practices waste up to 10 hours weekly navigating multiple catalogs, tracking inconsistent SKU numbers, and paying wildly different prices for identical products **even in the same commercial building** 😳 Jordan Levitas, (Torch Dental Strategic Partnerships), exposes the hidden practices of dental supply distribution channels. Torch Dental has flipped the script on dental supply procurement and demonstrates how AI-powered technology is even revolutionizing supply management for modern dental practices.

RESOURCES & LINKS:

Torch Dental:

Schedule a Demo (mention Dental Unscripted for special benefits)

https://torch-demo.gr-site.com/

00:00 Welcome to Dental Shark Bite Week: AI & Technology Series

01:03 Introducing Jordan Levitas from Torch Dental

02:58 What is Torch Dental? The All-in-One Dental Supply Platform Explained

04:38 The Middleman Problem: Why Dental Supply Ordering is Antiquated

06:22 Creating Your Custom Inventory Dashboard for Staff Turnover

08:14 Consolidating All Suppliers in One Place (Not Substituting Yet)

09:01 Finding Substitutes: Testing Quality Products at Half the Cost

10:10 Paula's Reality Check: Supply Ordering Time Drain in Real Practices

11:22 Tag Systems vs. Modern Tech: How Practices Track SKU Numbers

12:00 The SKU Number Scam: Why Every Distributor Creates Different Codes

13:50 Universal SKU Matching: How Torch Translates All Distributor Catalogs

15:20 The 4-Factor Algorithm: Shipping Speed, Price, Availability, Cost

17:20 Price Transparency Shock: Same Building, Different Prices Explained

19:02 How Torch Gets Lower Prices: Volume + Technology = Savings

20:40 Replacing Tech, Not Staff: Freeing Your Team for Productive Work

22:18 Ordering Direct from Distributors Without the Sales Rep Markup

24:00 The Amazon Fresh Analogy: Multi-Supplier Cart Optimization

25:25 Cart Breakdown: How Orders Ship from Multiple Manufacturers

27:00 Optimization Logic: Prioritizing Speed, Savings, and Availability

29:10 Authorized vs. Unauthorized Distributors: Protecting Your Practice

30:45 Product Liability Risk: Why Manufacturer Backing Matters

32:12 AI Features: Predicting Supply Needs Before You Run Out

33:28 Smart Inventory: Torch Learns Your Ordering Patterns Over Time

35:10 Why Technology Adoption is Critical for Competitive Dental Practices

37:20 Overcoming the Learning Curve: Short-Term Pain, Long-Term Gain

38:28 Exclusive Next Level Consultants Partnership Benefits

Next Level Consultants:

Website: https://nxlevelconsultants.com

Expert dental practice consulting for startup, acquisition, and optimization

Related Episodes:

• AI Phone Systems for Dental Practices (Shark Byte Week) 
• Reducing Overhead in Your Dental Practice by Outsourcing Billing
• How AI is changing the World and the Dental Industry (Shark Byte Week)

SUBSCRIBE TO THE CHANNEL:

Subscribe to Dental Unscripted for weekly insights on practice ownership, financial planning, technology adoption, and building thriving dental businesses. New episodes every week featuring industry experts, proven strategies, and actionable advice.

⭐⭐⭐⭐⭐ Rate 5 stars on Apple Podcasts or Spotify - If this episode helped you identify supply chain savings!

💬 Join the conversation:
What's your biggest supply ordering challenge?
Tag us Leave a comment @Instagram https://www.instagram.com/dentalunscripted/

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📧 Newsletter:
Get episode summaries, exclusive tips, and industry updates delivered weekly at https://dentalunscripted.com

HASHTAGS:

#DentalSupplies #TorchDental #DentalPracticeManagement #DentistryBusiness #PracticeEfficiency #DentalTechnology

Adrian, CEO of My Social Practice, reveals how AI agent "Annie" converts 1/3 of missed dental calls into scheduled appointments BOOM 💥
Generating an extra $5K-$65K a month in more revenue per practice.

How you might ask? Well dental practices are still missing 75-250 calls a month, 30% of which being new patients who

#1. Rarely leave voicemail (80% hang up).
#2. Adrian shares how ChatGPT's breakthrough enabled his team to build an AI receptionist that answers calls 24/7
#3. They are also good at scheduling patients into your PMS
#4.  Cam handle complex conversations without sounding too robotic.

KEY TAKEAWAYS:

✅ Average dental practices miss 75-250 calls monthly, with 30% being high-value new patients (discover the solution at 9:00)

✅ 80% of callers don't leave voicemail—they just move to the next practice on Google (learn why at 35:20)

✅ AI agents convert 50-70% of missed calls into full conversations with proper training (see how at 25:12)

✅ Smaller practices generate $5-8K monthly, while busy practices see $65K+ in new revenue from AI scheduling (data at 38:02)

✅ Outbound AI calling for hygiene recare achieves 5-8% conversion—matching human performance without staff time (details at 41:52)

✅ Front desk teams need sales training, not just dental experience—AI never forgets the script (training framework at 16:31)

✅ The future: GEO (Generative Engine Optimization) replaces traditional SEO as ChatGPT captures search traffic (predictions at 45:03)

ABOUT OUR GUEST:

Adrian - CEO, My Social Practice

• Founded My Social Practice in 2009 as early dental social media pioneer
• Expanded to full-service dental marketing: SEO, ads, websites, reputation management
• Developed "Annie" AI agent—currently deployed in 200+ dental practices
• Expert in dental marketing, AI implementation, and practice revenue optimization

🔗 Learn More About Annie: https://www.mysocialpractice.com

ABOUT THE HOSTS:
Michael Dinsio, MBA and Paula Quinn, BSDH empower dental professionals to master practice ownership through proven systems for startups, acquisitions, and operational excellence.
Website: https://nxlevelconsultants.com
Instagram: https://www.instagram.com/nxlevelconsultants/
Facebook: https://www.facebook.com/nxlevelconsultants/

🔔 Subscribe 

⭐ Leave a review: Your feedback helps dental professionals discover strategies that transform their practices.

💬 Join the conversation on our LIVE Streams:
https://www.youtube.com/channel/UCsstfKdLw7yVdFj7eG0vRxA/

Dental Unscripted:
Website: https://dentalunscripted.com
All Episodes: https://dentalunscripted.com
YouTube: https://www.youtube.com/@DentalUnscripted

RELATED EPISODES:
Shark Bite Week Episode 1: Tim Rich explains AI Fundamentals
Learn the foundational concepts of artificial intelligence and how it's impacting all industries before diving into dental-specific applications.

Dental Practice Marketing Strategies
Explore comprehensive approaches to attracting new patients through digital channels.

Outsourcing in Dental Practices
Paula and Mike discuss when and how to outsource administrative tasks to improve efficiency and reduce overhead.

Tim Rich reveals how AI dental claims automation achieves 80% approval rates and predicts voice-interface PMS by 2028!

AI pioneer Tim Rich shares insider knowledge from building insurance claim automation systems and explains how dental practices can leverage artificial intelligence today—not five years from now. Discover why traditional PMS systems like Dentrix and Eaglesoft are built on outdated technology, how new technology is automating front office workflows, and what practice owners must know about the coming AI transformation.
Rich breaks down the knowledge imbalance between insurance companies processing claims with AI versus dental offices still relying on manual entry. Learn about future plans to use AI to reduce aging AR, improve claims validation. Find out what Tim's predictions are for future developments and prepare your practice to integrate with medical-dental data exchange coming within the next two to three years.

TIMESTAMPS:

00:00 Introduction: Shark Bite Week and AI in Dentistry
 01:06 Why Dental Practices Are Already Behind on AI
 04:14 Tim Rich's Background: From Advertising to AI Pioneer
 08:09 Insurance Claims Project: Inside the 80/20 Rule
 12:10 The Knowledge Imbalance Costing Dental Practices Money
 14:13 Go Dental AI: Automating Claims Like a Human
 18:02 Aging AR Problems and Revenue Cycle Solutions
 22:32 Large Language Models vs Traditional Software
 24:28 Probabilistic Thinking: How Modern AI Actually Works
 27:00 Teaching AI to Use Your Fridge (and Your PMS)
 30:10 Go Dental's Approach: Reading Screens Like Humans
 34:36 Why Big PMS Systems Are Built on Dead Technology
 38:45 The Integration Problem: Dentrix, Eaglesoft & Innovation
 42:11 2028 Predictions: Two Major Changes Coming
 44:49 Centralized Patient Data Exchange Is Inevitable
 45:44 Automated Clinical Analysis: Beyond Perio Charting
 48:04 Medical-Dental Integration Through AI
 52:00 The Mouth-Body Connection Healthcare Missed

Guest Contact:
Tim Rich - AI Developer & Dental Technology Consultant
Connect on LinkedIn: linkedin.com/in/timrich-ai

Subscribe to Dental Unscripted
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Leave a Review: Help fellow practice owners discover actionable dental business insights. Your 5-star review on Apple Podcasts helps us reach more dentists navigating the ownership journey.

Next Level Consultants:
Work with hosts Michael Dinsio, MBA & Paula Quinn, BSDH for practice acquisition, startup guidance, and operational consulting.
Website: https://nxlevelconsultants.com
 

Dental Unscripted Podcast:
Website: https://dentalunscripted.com
All Episodes: https://dentalunscripted.com
YouTube: https://www.youtube.com/@DentalUnscripted

Dental SEO | Dental Marketing | Dental Practice Growth

Stop wasting money on overgeneralized dental marketing packages. This episode reveals how successful dental practice owners are dominating Google Maps, driving new patients, and growing their dental practice revenue with custom SEO strategies.

Mike Dinsio and Guido Tabano (CMO, Market My Market) break down dental practice management secrets that actually work for startup dentists and established practices alike.

What You'll Learn:

• Why Google Maps drives 40% of new patients (and how to dominate it)
• The fatal flaw in $500-$1,500 dental SEO packages
• How to check if your marketing company is plagiarizing your content
• Geo-specific strategies that target YOUR community (not generic advice)
• Why website aesthetics don't matter to Google rankings (but this does)
• The 5 most-visited pages patients check before calling your dental practice
• Review strategy secrets: Why 30 reviews can outrank 300
• Blog content that converts vs. content that wastes money

For Dentists Ready to Scale: Whether you're starting a dental practice, buying a dental practice, or running a dental practice that's plateaued, this episode gives you the dental practice tips and dental industry advice to compete and win.

Guest Expert: Guido Tabano brings 20+ years of marketing experience, now applying enterprise-level strategies to dental practices. His company optimizes 2,000+ Google Maps locations with market-specific digital marketing.

Key Takeaway: The business of dentistry has changed. Consumer behavior drives patient acquisition. This episode gives you the exact framework for dental practice financial tips, dental marketing strategies, and achieving big results.

Perfect for: Dental startup owners, dentists frustrated with current marketing, dental entrepreneurs, DSO operators, and anyone focused on dental practice growth and profitability in dentistry.

🔗 Get Free Market Analysis: https://MarketMyMarket.com

Topics: dental seo, dentist seo, dental marketing, google maps optimization, dental practice revenue, growing a dental practice, dental consulting, dental solutions, how to run a dental practice

Ratings & Reviews - easy to do! Help us out 🙏 ⭐️⭐️⭐️⭐️⭐️ 

Show Hosts: Michael Dinsio & Paula Quinn our founders of NEXT LEVEL CONSULTANTS dental practice consulting firm
Check them out on their website - https://nxlevelconsultants.com

00:00 Introduction & Welcome
02:18 Meet Guido Tabano
05:56 What is SEO? Search Engine Optimization
07:24 Market Specific Approach: Why Location Matters
10:17 Google Maps: The Foundation of Dental Marketing
12:49 Addressing Package Pricing Trap from Marketers
18:18 Content Strategy: What Google Actually Wants
19:06 Website Aesthetics vs Function: What Google Wants
21:08 Consumer Online Behavior Patterns in Dental Marketing
23:23 Dentistry as Retail: Accept It or Fight It
25:20 What Makes Market My Market Different

In this essential episode of Dental Unscripted, co-hosts Michael Dinsio and Paula Quinn dive into a highly relevant topic for every dental practice owner: the scarcity mindset versus the abundant mindset.

They break down how a scarcity mindset (a constant feeling of "not enough" resources, time, or money) can cripple you as a business owner and a person. This mindset often leads to short-term decisions focused on survival rather than long-term growth. Paula shares her personal experience of living in scarcity while running her own practice, sacrificing growth by trying to do all the roles herself.

Learn how to shift to an abundant mindset, which is focused on possibility, trust in growth, and long-term thinking. Michael and Paula discuss:

• The Impact of Scarcity: How fear of loss affects critical decisions, from hiring employees to joining insurance networks.
• The Role of Strategy and Metrics: The importance of basing big decisions on metrics and proper ROI rather than just "gut feeling" to enable confident leaps of faith.
• Leadership and Language: Why the dentist must be the leader and visionary of the practice, using positive, abundant language that inspires the team instead of projecting fear and negativity.
• Bet on Yourself: A powerful reminder that the patient pool is big enough and that no one is better to bet on than yourself to lead your practice to exponential growth.

Stop treading water and start focusing on growth! Get the unscripted truth on why a change in mindset is the first step toward building the dental practice and legacy you've always wanted.

4:00 Scarcity Mindset Defined
5:18 Abundance Mindset Defined
13.31 Behavior Style & DISC assessment
17:18 Decisions Based on Dollar Amounts
21:55 The Cost of Running a Dental Business
25:50 Look at the Numbers & Plan for an ROI
29:01 Negative Communication Patterns
35:24 Leadership & Goal Setting

Review us 🙏 ⭐️⭐️⭐️⭐️⭐️ on Apple Podcasts or Spotify 🎧 - Your feedback helps us bring more unscripted & valuable content to your practice and other on the ownership journey!

WATCH LIVE ON YOUTUBE
https://www.youtube.com/@dentalunscripted

About Mike & Paula
Michael Dinsio and Paula Quinn are Dental Practice Consultants who care!
You can partner with them to turn around and supercharge your practice.
Learn more about what they can do for you here: https://nxlevelconsultants.com/