What do CEOs need to know about design? This was the question Audrey Crane tried to answer in her latest book which carries exactly that title. Make sure you stick around till the end of the episode because there's a little surprise...

Sometimes it might seem that design is already a well established practice and field for most organisations out there. But the reality is that it's far from.

There are still (many) business leaders out there who don't have a clue what design is and more importantly how they can use it to build better companies.

So in this episode Audrey shares some of hers most successful strategies and tactics to convey the value of design.

You're also going to learn about the common mistakes people make with regards to design. Hello unicorn designer anyone? And of course what you can do to avoid these mistakes.

Finally Audrey poses the question how we can spread design beyond our small community? What's needed to break out of our design bubble? We would love to hear your thoughts in the comments!

At the very end of the episode there's a little book giveaway contest. Signed copy!

I hope you'll find this episode helpful as this is a really important topic that need to address in our community.

And don't forget to share this episode with fellow practitioners!

That way you'll help to grow the community and help me to invite more inspiring guests like Audrey.

Remember. Every. Share. Counts. :)

--- [ GUIDE ] ---

03:20 - The first encounter with Service Design.

06:40 - How can we help more organisations leverage design effectively?

16:00 - What if we could help people solve the most impactful design mistakes?

27:40 - What if you could wave a magic wand and change one thing about business leaders?

36:20 - Big question: How can we reach out to people outside our bubble?

37:40 - Book giveaway contest! (read below)

--- [ GIVEAWAY ] ---

We're giving away a signed copy of Audrey's books!

To participate in the contest head over to this episode on YouTube and leave a comment there where...you share a story of an organisation who wasn't aware of what is possible with design.

The contest closes on February 20th 2020 11:59pm (CET) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. If you fail to do so we'll pick a different winner.

--- [ LINKS ] ---

* https://www.linkedin.com/in/audcrane/

* https://twitter.com/audcrane

* https://www.senseandrespondpress.com/what-ceos-need

* https://designmap.com/ideas/what-ceos-need-to-know-about-design

* https://www.amazon.com/What-CEOs-Need-About-Design/dp/1703635051/

--- [ MORE ] ---

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--- [ FREE COURSE ] ---

HOW TO EXPLAIN SERVICE DESIGN

Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are!

https://servicedesignshow.com/free-course