The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:

● Align your marketing and PR objectives with your business goals.

● Reverse engineer your goals: annual, quarterly, monthly.

● Then determine the action needed to reach those goals.

● Focus on email marketing and our website, the only two marketing properties you own.

● Use video, video, video!

● Meet your customers where they already are and create a custom message.

● Writing down your goals and creating an action plan is vital.

● How ambitious should a plan be?

● Find an accountability partner.

● Don’t forget to include your Why in the plan.

● Focus on what you can control.

Find additional resources here:

Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html

Click link below to set up a strategy session to develop your 2022 marketing plan: https://www.kabms.com/strategy-session

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we recap 2021 with some of our favorite topics, favorite episodes, favorite guests, and all of the things that we've learned and what we want to give to our audience in 2022. 

Jason, Maria and Mirjam discuss these topics:

•  Our favorite episodes of 2021
•  Thanking our guest and listeners for their support
•  An overview of how the podcast started
•  Our goals for the podcast in 2022

For more information visit us on https://www.designerdiscussions.com/ 

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-23-Designer-Discussions-2021-Year-End-Review

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we are joined by award winning designer Keri Petersen of KP Spaces. Keri has been featured in HGTV’s House Hunters, Domino Magazine, House Beautiful, Apartment Therapy, Rue Magazine and Seattle Magazine. Keri talks about how every problem in your business that you are experiencing right now can always be traced back to your mindset and your thoughts about those things.

Keri dives into these topics:
     •How you maybe manipulating your clients and you don’t even know it
     •How hearing the word no can actually help your business grow
     •How avoiding your feelings is stunting growth in your business
     •How to identify the red flags with clients
     •How to truly be honest with your clients
     •How to recognize triggers and embrace them to tell your unique story
     •How to get past the money hang up and charge what you are worth
     •How to develop your branding tools

For more info on what Keri offers, go here:

https://www.kpspaces.com/interior-designers

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-22-How-life-experience-and-mindset-impact-your-design-business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our guest Troy Sandidge is an award-winning global marketing strategist known as the Strategy Hacker®, generating over $150 Million for Entrepreneurs, Startups, SMBs, and Fortune 100 & 1000 brands over 12 years in the B2B space. He is an international speaker, podcaster, and author who lives on Twitter.

In this episode Troy shares the key considerations for any business owner/entrepreneur to develop a winning marketing strategy:

• You need to build story because authority leads to credibility and visibility.
• Everybody creates content, you have to differentiate yourself.
• If you want to make money, you’ll have to do things that feel uncomfortable.
• You have to distribute your content efficiently and effectively.
• Position yourself on the right platform for your price point.
• Set your big goal first before you do anything.
• Lead with the call to action in your sales and lead with what the experience of working with you looks like.
• “Frame” it until you make it, don’t fake it.
• Diversify! If you’re a jack of all trades, you are a master of none, but better than a master of one!
• Live streaming video (or audio) and email marketing are the most important things to do in 2022.

Find more info on Troy here: Quick Links Site: GrowwithTroy.com

Twitter: Twitter.com/FindTroy

LinkedIn: LinkedIn.com/in/FindTroy

Podcast: iDigress.fm

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode industry icon Cheryl Kees Clenendon, owner and lead designer of In Detail Interiors in Pensacola, Florida, shares her take on how to go about making money doing what you love as an interior designer. Cheryl is also founder of the coaching platform Damn Good Designer (DGD) and an outspoken advocate for effective interior design business practices.

Our interior design host Maria Martin and Cheryl are diving into these topics:

• Biggest challenges for designers: Fees, how to charge
• Why interior designers need to be salespeople first
• Business essentials
  • Website, Q&As
  • Discovery process, repetition is key
  • Scope of work and fee proposal - set clear expectations on deliverables, have templates for different project types
• Build trust with your client first, then spend is less of an issue.
• Use minimum expenditure, not budget
• Think about how much money you need to run your business, then charge accordingly
• Mindset is key: You don’t charge for time, you charge for experience.
• The issue with good-better-best options.
• Elevate your design rate vs project management rate
• Define and track milestones

For more info on what Cheryl offers, go here: https://www.indetailinteriors.com/dgd-interior-designer-business-coaching/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-20-Minimum-Expenditure-and-Pricing-Strategies

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Of all the marketing methods available, email marketing is one of the most cost-effective ways to market your business. In this episode we how email marketing can help grow your interior design business. 

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-19-Email-Marketing-Tips-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Establishing systems and processes is vital to business success. In order to run your design business effectively and scale your operations you must have systems and processes in place. In this episode we discuss how to establish systems and processes for your design business. We are joined by special guest, Loren Audrey Taylor of Loren Taylor Interior Design. Loren is an award winning designer with years of experience, and she speaks regularly on building systems and processes for your design business.  

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-18-How-to-Establish-Systems-and-Processes-for-Your-Design-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In today's competitive business environment, learning the art of sales is vital to business success. In this episode you will learn several techniques to help you navigate the sales journey to land your ideal clients.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-17-How-To-Integrate-Sales-into-Your-Design-Process

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode talks about apps, tools and software that can help make your business more efficient. If you're looking to be more personally productive, maybe you have a team. You could be team free, whatever it is. Even if you're managing a larger team, we have some type of solution to help you. We all know that here are more programs out there that can help us be organized, run our business smoother and possibly save time.  We talk about how some programs overlap and others are best for solo to small team and larger groups. Please join the conversation and leave a review for this episode and include your time tracking or mileage app that you like!

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-16-Best-Apps-for-Interior-Designers

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we take a closer look at what it really takes for interior designers to successfully leverage PR for their businesses and how you determine whether you need to outsource your PR to a specialist or keep it in house.

For more details on this topic, check out our NKBA-certified CEU: https://www.kitchenandbathmarketingsolutions.com/2021-pr-workbook.htm

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-15-Do-You-Need-a-Publicist

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY