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Developing a Winning Marketing and PR Strategy for 2022
The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:
● Align your marketing and PR objectives with your business goals.
● Reverse engineer your goals: annual, quarterly, monthly.
● Then determine the action needed to reach those goals.
● Focus on email marketing and our website, the only two marketing properties you own.
● Use video, video, video!
● Meet your customers where they already are and create a custom message.
● Writing down your goals and creating an action plan is vital.
● How ambitious should a plan be?
● Find an accountability partner.
● Don’t forget to include your Why in the plan.
● Focus on what you can control.
Find additional resources here:
Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html
Click link below to set up a strategy session to develop your 2022 marketing plan: https://www.kabms.com/strategy-session
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
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By Mirjam Lippuner, Jason Lockhart, Maria Design Appy
5
3535 ratings
The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:
● Align your marketing and PR objectives with your business goals.
● Reverse engineer your goals: annual, quarterly, monthly.
● Then determine the action needed to reach those goals.
● Focus on email marketing and our website, the only two marketing properties you own.
● Use video, video, video!
● Meet your customers where they already are and create a custom message.
● Writing down your goals and creating an action plan is vital.
● How ambitious should a plan be?
● Find an accountability partner.
● Don’t forget to include your Why in the plan.
● Focus on what you can control.
Find additional resources here:
Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html
Click link below to set up a strategy session to develop your 2022 marketing plan: https://www.kabms.com/strategy-session
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022
Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.
Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.
Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
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