In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

• Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result
• Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.
• Print media placements carry higher perceived value than online

Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Surpass doubt and get the street credibility you deserve.  It is a superpower to get clients to call you and sign a contract. In this episode, we explore the concept of social proof and share some tips on how you can apply it to your business.

• Getting published is the ultimate form of social proof.
• Get client testimonials at the big reveal.
• Get video testimonials.
• Ask and manage your online reviews..
• Communicate average client spend to prospects.

Get in touch with us to learn more about how to get more social proof: Mirjam’s DIY PR program: https://www.getinkdiy.com/ A website review with Jason: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-43-Social-Proof-The-Ultimate-Way-to-Build-Know-Like-and-Trust

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This episode focuses on an aspect of brand partnerships that is widely underreported. Mirjam talks to our guest Shanin Polce, a marketing strategist who runs the marketing for PPG/Speakman, about the different ways designers can partner with brands and the benefits of collaborating with smaller companies.

• Different kinds of brand partnerships
  • Paid influencer partnerships (often with bloggers)
  • Licensing partnerships (with high-profile designers)
  • “Grassroots partnerships” where brands and interests alig
• Why “smaller” brands are interested in partnering with designers
  • Brand positioning
  • Exposure
  • True long-term partnerships, brand advocates
  • Content, especially images!
• Benefits for designers to seek out partnerships with brands
  • Product discounts
  • Access to new products
  • Social/PR exposure and other marketing
  • Cost sharing of photography, or other financial incentives
• How to initiate a relationship
  • Find PR/marketing contact and reach out to introduce yourself
  • Tag brand on social media when you use their products
• Caveat
  • Arrangement must be fair for both sides!

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-42-How-designers-can-make-brand-partnerships-work-for-them

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This is the first episode of a series where co-host Maria Martin introduces us to the concept of behavioral economics and explains how the principles apply to the work and business of interior design.

• What is behavioral economics
• Conscious vs. unconscious behavior
• Learning from big biz and applying it to your client relationship
• Watch for more episodes in this series!

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-41-Behavioral-Economics-Why-do-we-turn-down-the-radio-when-we-are-lost

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Our own digital marketing Expert Jason explains how you can use SEO to drive traffic to your website.

• SEO needs to be continuous to stay relevant
• It’s “digital ditch digging”!
• Start with an up-to-date website
• Add content to your website - refer to episode #26
• Set up a detailed Google Business Profile
• Name your images
• Use keywords

Find more information on SEO and all things digital marketing on Jason’s website: https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO

Resources mentioned in this episode:

•  Google My Business Guide: https://www.kitchenandbathmarketingsolutions.com/google-my-business-2022-guide.html
• SEO Checklist: https://www.kitchenandbathmarketingsolutions.com/the-complete-seo-checklist-for-interior-designers-and-home-remodelers.html

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode, the Designer Discussions team discusses their experience and tips for hiring people into your design business.

• When to hire
• What to hire for
• Employees vs. contractors
• Skillset vs. personality
• The importance of job descriptions and SOPs

Find more information on Designer Discussions..

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-39-Hiring-Tips-for-Design-Professionals

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

• In interior design, “being published” is not optional, it’s required to be recognized.
• Not unlike interior design, PR is a service, so publicists get paid for their time.
• You pay for strategic expertise, industry experience, relationships
• Different providers: Large agencies, boutique agencies, solo consultants
• Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly
• Average cost
  • Retainers $3-5K
  • Hourly rates $100-350
• PR is not cheap and it shouldn’t be!

DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.

Find more info on Get Ink DIY here, or email Mirjam at [email protected].

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-38-Why-PR-is-So-Expensive

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Be a go-to interior designer for writers to get your business featured. Catch the vital tips in this episode. 

In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner talks with Kelsey Ogletree, a freelance writer and journalist who contributes to many high-profile media outlets.

• How does a freelance writer work
• What is the difference between an freelance journalist and an editor
• How to find the right freelance writers
• How to pitch a freelancer
• Tips on pitching interior design projects and ideas

Find more information on Kelsey on her website: https://www.kelseyogletree.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-37-How-to-work-with-freelance-journalists-to-get-published

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Simple techniques to learn how to begin a marketing strategy for your business. 

In this episode, Designer Discussions co-host and digital marketing expert Jason Lockhart shares the three most important things you need to focus on in your marketing.

The three M’s of marketing success:

• Know your Market and who you are marketing to
• Also refer to episode #6 of the podcast
• Define your Message to target your ideal client
• Choose the right Media to reach your targets
• Start with your website, as we explain in episode #12

Find more information on Jason and other great resources about marketing here:

https://www.kitchenandbathmarketingsolutions.com/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-36-The-3-Fundamentals-of-Marketing-Success

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Pricing is also about value. Learn about the link and how to use it in your best interest. In this episode, Maria Martin, co-host of this podcast, interior designer and Design Appy founder, is talking about how designers can approach pricing their services based on the value they provide, not the hours they spend.

• How to use comparison to help position you offer
• Most budgets are not arbitrary
• Change the framing, the value, the price
• Create your ideal proposal for your ideal client - aim high
• Create a design menu, not just one proposal

Find more information on Maria here: https://designappy.com/ https://www.instagram.com/designappy/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-35-Pricing-with-context-for-value

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our Academy sessions and workshops:

https://www.designerdiscussions.com/academy.html

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. 

Download our FREE Client Avatar Guide

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY