In this episode, Maria walks us through the behavioral economics concepts of reciprocity.

• You have to give something first before you can get or ask for anything.
• Two prime examples from the world of marketing:
  • Doing PR is based on reciprocity: to get the press you want you have to first give the journalist what they need.
  • Your email newsletter should provide 80% valuable content and only 20% about you, so your reader is engaged and interested.
  • On social media, use a similar approach. Provide lots of entertaining and informative content before asking for anything.
  • On your website, offer people something special to build trust and likeability.
  • Client gifts are key during and after working on a project.
• If you give freely, people are likely to reciprocate!

Learn more about the Designer Discussions hosts at https://www.designerdiscussions.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-45-You-Have-to-Give-to-Get-The-Power-of-Reciprocity

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Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY