As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-100-Up-Close-and-Personal-Chatting-with-Charmaine-Takeover

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The Designer Discussions Crew is answering the top 5 listener questions. 

1. How relevant is TikTok to the remodeling industry?
2. How can I use AI to enhance my marketing?
3. What are some marketing trends for 2024?
4. How can I use Google products to market my business?
5. How can PR help remodeling companies grow?

Episodes Referenced in the Podcast:
Question 1 - https://www.designerdiscussions.com/episodes/episode-29-Reels-and-TikTok-Short-Format-Video-Tips-for-Interior-Designers
Question 2 - https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-Businesses
Question 3 - https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design
Question 4 - https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO
https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023
https://www.designerdiscussions.com/episodes/episode-89-Number-1-Way-for-Your-Website-to-be-Found
Question 5 - https://www.designerdiscussions.com/episodes/episode-51-how-to-use-marketing-and-pr-to-drive-your-business-with-kerrie-kelly​

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-99-Top-5-Listener-Questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below:

https://www.designerdiscussionsmarketing.studio/pages/academy

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-98-Become-a-Marketing-Expert-for-Your-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design
professionals guide consumers through the budgeting process.

You can check it out at www.designalign.com

There is a place to sign up for a free 10-day trial but you can extend that to 30 days by using the coupon code VESTA.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-97-Prequalifying-clients-through-investment-range

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Don't be left behind! Get started using AI images for your design business and learn how in this episode. 

Past Episodes Referenced:

• https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesses
• https://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industry

Take advantage of these resources to uplevel your business.
Chat GPT training
https://youtu.be/2zCuMl4j5nU

Chat GPT Webinar -
https://youtu.be/ILbCd-tsVPc

AI How to video
https://youtu.be/i4yxyY8haIQ

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.

1. Who is my target market? (01:03)
2. How can I reach my target market? (02:10)
3. How can I convince customers to buy my product or service? (03:12)
4. Who are my competitors? (04:47)
5. How do customers perceive my brand? (06:00)
6. How can I make my business more visible online? (07:18)
7. How are customers finding my business? (08:17)
8. Why are customers visiting my website but not purchasing my products? (09:12)
9. How do I create an effective marketing plan? (10:29)
10. What should I do next? (11:04)

Episodes referenced:

Episode 24: Developing a Winning Marketing & PR Plan Strategy for 2022
https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022

Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

Episode 76: Developing a Winning Marketing & PR Plan Strategy for 2023
https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023

Outline Workbook for Client Avatar:
https://www.designerdiscussionsmarketing.studio/store

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-95-Top-10-Marketing-Questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

We cover the top 10 PR Questions . . .

1. Do I need an agency or publicist? (1:02)
2. What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
3. What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
4. What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
5. How do I get brand partnerships? (9:05)
6. How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
7. How do I get a print placement in a national magazine? (13:19)
8. How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
9. How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
10. How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets?  (24:08)

Past Episodes Referenced:

https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicist

https://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-them

https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media

https://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challenge

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos.

1. Choosing a Poor-Quality Video Production (01:12)
2. Not Having A Defined Story (02:14) 
3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
4. Creating Extra Long and Boring Videos (04:06)
5. Not Having a Call-to-Action (CTA) (06:12)
6. Neglecting SEO (06:50) 
7. Forgetting the Captions and Sub-titles (07:27)
8. Overdoing Your Sales Pitch (08:52)
9. Not Using Metrics to Track Progress (09:48)
10. Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:

Episode 29: Reels & TikTok Short Format Video Tips
https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers

Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers

Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers

Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late.

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert
https://www.designerdiscussions.com/episodes/episode-87-marketing-studio

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-92-The-quickest-and-easiest-way-to-get-press

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Back with our most requested topic:  pricing for interior designers.  Yes, it's time for a change and we have the most up-to-date profitability techniques for your business.

To contact Keri and learn about her pricing program click link below:
https://www.designandthrivecourse.com/perfectpricingmodelprogram

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business

Visit our Marketing Studio for more information:
https://designerdiscussionsmarketing.studio/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-91-Pricing-Problems-and-Solutions

To contact Keri and learn about her pricing program click link below:
https://www.designandthrivecourse.com/perfectpricingmodelprogram

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business

Visit our Marketing Studio for more information:
https://designerdiscussionsmarketing.studio/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY