Developing your coaches won't grow your business.

It can be hard to hear this, but simply investing in coach education might actually harm your gym instead.

In this episode, Chris Cooper cites some examples of coach development gone wrong, but he also shows you the coach-development systems you can implement to benefit your coaches—and your gym and its members.

When it comes to coach development, more knowledge is not the problem. If you want great career coaches, don't just send them away to get more training or upgrade their certifications.

Instead, build a business with a large platform that will support coaches long enough that they can stick around for 10 years, make it a career and take the time to get really good at their craft.

Links

Coach Evaluation Form

Business Evaluation Form and Instructions


1:00 - Technician's curse

3:34 - Chris's story: hiring staff

5:16 - Hire for personality, train for skill

7:17 - An example of bad coaching

11:16 - Coaching development

13:47 - Lessons learned

15:42 - What "coach development" really means

16:49 - Building a better platform