Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers. 

Since 2018, Diaspora's grown more than 20x!

Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips.

LINKS:

• Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com
• www.diasporaco.com
• https://calmfund.com/

SHOWNOTES:

07:50 SBA loans

13:40 Launch marketing tactics

15:05 How to expand into merchandise

16:25 Lessons from brand partnerships

19:30 When to jump from Squarespace to Shopify 

20:28 Sana’s process for building an ethical supply chain 

29:25 Resource recommendations 

32:20 How much does a business coach cost?

36:30 Tips for acquiring talent