Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:   

 • ✅ Digital Marketing Basics Part 1: Un...  

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:  

 / usama-khan-mk  

Colby Doyle:  

 / colbycdoyle  

Glen Wilson:  

 / glenmwilson  

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:   

 • Curry, Cheese, & Vegemite: The Google...  

Related videos:

🔥 Measure Your Campaign Success Beyond ROAS:   

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How to Measure Success in Google Ads:   

 • How to Measure Success in Google Ads  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to Google Ads Success: M...  

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   

 • 🚀 Measuring Ad Success: Key Business ...  

0:00 Intro

0:38 Digital Marketing Basics Part 2: Understanding Return on Ad Spend

4:03 In-platform metrics are lies

8:08 Usama’s biggest red flag when doing an account audit

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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