In this episode of The Successful Contractor, host Bob Houchin sits down with Josh Moran, Founder & CEO of VitalStorm, a premier digital marketing agency for the home services industry. If you’ve ever felt lost in the world of search marketing—wondering where your money is going and why your ads aren’t converting—this episode is for you!

Josh shares hard-earned insights from years of helping contractors maximize their digital presence, grow their revenue, and avoid costly marketing mistakes. Whether you’re a small business owner just starting out or a multi-million-dollar contractor looking to refine your strategy, this conversation is packed with valuable takeaways.

What You’ll Learn in This Episode:

·        Demand Capture vs. Demand Creation – Why understanding this difference is the key to smarter marketing investments.

·        SEO vs. PPC – Which strategy gives you the best ROI, and how should you balance both?

·        The Hidden Costs of Switching Agencies – What contractors need to know before making a move.

·        Why Digital Ads Fail – The biggest mistakes contractors make with paid search and how to fix them.

·        How to Adjust Your Search Marketing as You Grow – When to expand, where to allocate budget, and how to scale up effectively.

·        YouTube & TikTok for Contractors? – How video marketing fits into your digital strategy and what actually works.

·        AI & The Future of Search Marketing – Will homeowners find plumbers through ChatGPT instead of Google? Josh explains what’s coming next.

·        Why CertainPath Members Have an Edge – How being part of CertainPath makes it easier to execute a winning marketing strategy.

Josh also shares his unique journey from working in the trades to running a top-tier marketing firm—and why his deep understanding of the contractor mindset gives him an advantage in the digital space.

Show Notes

The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. 

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