Digital Product Mama

Building a New Business from Scratch: My Secret Summer Project

 

In this episode, Lindsay is joined by her business manager, Emily, for a deep dive into their secret summer project. They each started a brand new business from scratch to see if it's still possible to sell digital products in today’s saturated online marketplace. Spoiler alert: They had a blast, learned tons, and are ready to share all the behind-the-scenes details with you!

 

Lindsay and Emily are spilling the beans on their summer business experiment that put them back in the shoes of beginners. They started with no email list, no social following, and completely unrelated niches to their regular businesses. Their goal? To see how quickly they could go from zero to selling their first low-ticket digital products. Now they want to share the step-by-step process they followed, their unique niches, and how they navigated everything from brainstorming to product creation, all while juggling life’s demands.

 

In this episode, we’ll discuss:

 

1. Starting from Zero

Lindsay and Emily share why they wanted to put themselves in the position of a beginner, testing if it's still possible to grow a business in today’s crowded market.

 

2. Choosing a Niche

Discover how both hosts picked niches based on personal experiences. Lindsay’s new business, Kinda Crunchy Fam, focuses on gluten-free living, while Emily launched Girls Who Hate Sports, aimed at helping women connect with their partners through sports (even if they hate it!).

 

3. Creating Digital Products

They discuss how they each created a low-ticket digital product in just a few weeks, sharing how Lindsay made a gluten-free snack guide and Emily designed fun football-related activities for women.

 

4. Building an Audience

Learn about the importance of creating lead magnets to grow an email list from scratch and hear what freebies Lindsay and Emily offered to attract their target audiences.

 

5. The Power of Small Ticket Offers

They explore why small-ticket digital products (under $100) can be a perfect entry point for new entrepreneurs, requiring less time to create and easier to sell without big marketing launches.

 

Resources Mentioned: 100+ Profitable Digital Product Ideas

This [free] download will help you brainstorm your perfect first digital product and you inspire you to get started building that digital product business! (https://lindsaybowden.com/list) 

Hey Digital Product Playbook 

Lindsay’s guide that outlines everything you need to know about starting from zero and selling your first small-ticket digital product. Grab it here. (https://lindsaybowden.com/playbook)

Flodesk

The email service provider Lindsay used to build her email list and sell her products. (https://flodesk.com/)

  

Connect with Lindsay:

• Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)

• Website: https://lindsaybowden.com

 

This episode is packed with actionable advice for anyone who wants to start a new business from scratch. Whether you're at square one or looking to try a new niche, Lindsay and Emily's experiences will inspire and guide you every step of the way.

 

Big Changes, Exciting Updates, and How I Can Help You Create and Sell Digital Products

 

In this episode, we're diving into all the exciting updates and changes happening in my business! From a new podcast name to streamlined offers, this episode is your go-to guide for understanding how I can help you create and sell digital products, no matter where you're starting from. Whether you're a teacher looking to create educational resources, or an entrepreneur ready to build an online course or membership, I've got something for you. I walk you through each of my three main offers, so you’ll know exactly where to start to build your business for Q4 and beyond!

 

In this episode, we’ll discuss: 1. New Podcast Name and Expanded Focus

Say hello to Digital Product Mama! We’ve expanded from just courses and memberships to include teacher resources and smaller-ticket digital products.

 

2. Merging Two Businesses

Over the summer, I merged my teacher-focused business with my general digital product business to streamline everything under the Lindsay Bowden brand, making it easier for you to find the right support.

 

3. Offers Tailored to Your Needs 

• The Resource Academy™ is perfect for teachers, tutors, and homeschool moms who want to create and sell educational printables and digital resources.

• Hey Digital Product Playbook is for anyone ready to create a smaller-ticket digital product, like an ebook or mini course, and sell it with email lists and Instagram.

• Hey Online Course™ is for those who want to take it to the next level by building and launching a full online course or membership.

 

4. Free Trainings & Discounts

Each offer comes with a free training that will help you get started and unlock exclusive discounts.

 

Resources Mentioned

• Free teacher training & The Resource Academy™ discount: https://lindsaybowden.com/teacher

• Hey Digital Product Playbook: https://lindsaybowden.com/playbook

• Free online course training & Hey Online Course™ discount: https://learn.lindsaybowden.com/course-training

 

Connect with Lindsay

• Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)

 

If you’re ready to get started on your digital product journey, tune in, grab those links, and let’s make Q4 your most productive yet!

Creating and Selling Teacher Resources Successfully!

 

In this episode, we're diving deep into how to build a successful TPT store and sharing insider tips that have helped countless educators turn their passion into a thriving business. If you're a teacher looking to create and sell your resources, this episode is packed with actionable steps to help you along the way!

 

In this episode, we’ll discuss: 1. Invest in a Premium Seller Account

Lindsay stresses the importance of upgrading to the premium seller account ($60/year), which allows you to earn 80% of your sales. Even if you’re just starting, this investment will quickly pay off.

   

2. Create Eye-Catching Covers

When potential buyers are scrolling through TPT, your cover photo is their first impression. Lindsay offers tips on creating covers that stand out without being overly busy and encourages you to look at what grabs your attention in other stores.

   

3. Craft Effective Titles & Descriptions

Make sure your titles contain relevant keywords that teachers would search for. Descriptions should be clear, include keywords, and highlight the unique features of your resource.

   

4. Utilize Previews and Thumbnails

Use the preview and thumbnail sections to show the most important elements of your product. Lindsay discusses how video previews can be especially powerful in giving potential buyers a clear sense of what they're getting.

   

5. Seek Mentorship and Use Templates

Whether it's through one-on-one coaching or a program like The Resource Academy, Lindsay emphasizes the importance of mentorship to avoid wasting time.

 

Resources Mentioned:

• Sign up for The Resource Challenge [it’s free!]: https://www.lindsaybowden.com/challenge 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)

 

This episode is full of practical advice to help you build a successful TPT store and turn your ideas into a reliable source of income. Whether you’re just starting or looking to improve your existing store, these tips will guide you to success!

How to Create Profitable Teacher Resources on Teachers Pay Teachers

 

Are you a teacher, homeschool mom, or someone interested in selling educational resources? This episode is for you! In this episode, Lindsay shares her inspiring journey of creating and selling teacher resources on Teachers Pay Teachers (TPT), a side hustle that allowed her to replace her full-time teaching salary. From crafting lesson plans to developing entire curriculums, Lindsay provides actionable steps and educational resource ideas for those looking to start or grow their own TPT stores.

 

Get ready to dive into 20 profitable educational resource ideas that have made Lindsay's community members top sellers! Whether you're a seasoned teacherpreneur or just starting, this episode will leave you feeling motivated and equipped with the tools to create resources that sell.

 

In this episode, we’ll discuss: 1. Lindsay's Journey to Success on TPT

Lindsay shares how she went from creating resources for her classroom to replacing her full-time teacher income by selling them on TPT. She emphasizes that while the work isn't easy, it can lead to passive income over time.

 

2. Top 20 Profitable Teacher Resource Ideas

Lindsay highlights resource ideas shared by members of The Resource Academy community, from choice boards to color-by-number worksheets, clip art, and even full curriculums. Get inspired with creative ideas that are simple to create and in demand.

 

3. Starting on Teachers Pay Teachers

Lindsay recommends starting on TPT due to its built-in traffic, making it easier for beginners to gain traction. She also explains how you can eventually expand to other platforms like Etsy or your own website.

 

4. The Power of Time-Saving Resources

Teachers are busy, and even simple resources like editable pacing guides or snack calendars can sell well because they save time. Lindsay encourages listeners to not overcomplicate things—the key is to create valuable, time-saving materials for teachers.

 

5. Join the Free Challenge

Ready to take the leap? Join Lindsay’s free challenge starting September 20th, where she teaches how to create and successfully sell teacher resources on TPT.

 

Resources Mentioned:

• Join the Free Teacher Resource Challenge (it starts September 20th!): https://lindsaybowden.com/challenge

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)

 

This episode is packed with actionable tips, inspiring stories, and tons of motivation to help you create a thriving teacher resource business on Teachers Pay Teachers. Tune in and start building your dream side hustle today!

From Side Hustle to Full-Time Income: How Lauren Left the Classroom with a Thriving TPT Business

 

In this episode, Lindsay chats with longtime virtual friend Lauren, a former math teacher who transformed her side hustle on Teachers Pay Teachers (TPT) into a life-changing business, earning a full time income selling teacher resources. 

 

Lauren shares how she transitioned from creating resources for her own classroom to building a successful TPT store, which eventually allowed her to leave the classroom and stay home with her growing family. They dive deep into what it takes to start and scale a TPT business, discuss Lauren’s journey, and offer actionable tips for both new and seasoned sellers. If you're looking to start or grow your TPT store, this episode is packed with valuable insights and motivation!

 

In this episode, we’ll discuss: 1. Lauren’s Teachers Pay Teachers Journey

Lauren started her TPT store as a side hustle while teaching eighth-grade math. After realizing the demand for her niche products, she scaled her business and was able to leave the classroom to stay home with her baby.

 

2. Creating a Niche Product Line

Lauren emphasizes the power of filling a gap in the market. She created resources specifically aligned to Texas standards (TEKS), and her customers quickly recognized the value, leading to significant sales growth.

 

3. The Importance of Customer Feedback

Lauren highlights how listening to her customers' needs helped her expand her product lines, including creating guided notes for multiple grade levels and subjects.

 

4. Investing in Your Business

Lauren shares the importance of investing in courses and coaching to elevate her business. She credits programs like Lindsay’s The Resource Academy for helping her build a successful store and improve her product creation.

 

5. Scaling and Diversifying

From setting up a Shopify store to drive traffic from her YouTube channel to offering discounted bundles and advanced tips for TPT sellers, Lauren offers expert advice on scaling a TPT store for maximum profit.

 

Resources Mentioned:

- Sign up for Lindsay’s free 4-day challenge: https://lindsaybowden.com/challenge

 

Connect with Lauren:

- Grades 7-9 guided notes & videos free bundle: https://notes.casiasmath.com/

- On Instagram: https://www.instagram.com/mrscasiasmath/ 

- On YouTube: https://www.youtube.com/@mrscasiasmath 

 

Connect with Lindsay:

- Website: https://lindsaybowden.com

- On Instagram: https://instagram.com/lindsaybowden

- On YouTube: https://www.youtube.com/@Lindsay.Bowden

 

Get ready to feel inspired and motivated to take your TPT store to the next level!

 

How to Beat Imposter Syndrome and Take Bold Action in Your Business

 

In this episode, we're diving deep into a topic that every entrepreneur faces at some point—imposter syndrome. While it might not be everyone's favorite subject, it’s a crucial one, and today, we're breaking it down in a way that’s both practical and motivating.

 

Lindsay shares her personal journey with imposter syndrome, revealing three unique strategies that have helped her push past those nagging doubts and move forward in her business. Whether you're just starting out or you've been in the game for years, these insights will help you keep going, even when self-doubt tries to hold you back.

 

In this episode, we’ll discuss: 1. Accepting Imposter Syndrome

Instead of trying to eliminate imposter syndrome, acknowledge it. Understand that it’s a natural part of the entrepreneurial journey and something even the most successful people experience. The key is to keep moving forward despite those feelings of inadequacy.

 

2. Taking Imperfect Action

Don’t wait until everything is perfect to launch your product or idea. Perfectionism can paralyze progress. Embrace the concept of "messy action" and put your ideas out there, learning and refining as you go.

 

3. Learning from Success

While it’s important not to obsess over others’ successes, don’t ignore them either. Success leaves clues, and finding a mentor or investing in coaching from someone who’s where you want to be can be transformative. Learn from their experiences and apply those lessons to your own journey.

 

Resources Mentioned:

• Rachel Ngom's episode
• Deborah McDaniel’s episode

 

Connect with Lindsay:

• Website
• Instagram: @lindsaybowden

 

Remember, imposter syndrome is just a part of the process. Keep pushing forward, take those bold steps, and don’t let self-doubt stop you from achieving your dreams. You’ve got this, and we’re here cheering you on every step of the way!

 

Tune in next week for more inspiring content designed to help you grow your business with confidence and clarity!

 

How to Engage Students and Thrive as a Teacherpreneur

 

Welcome back to another inspiring episode of the Digital Product Mama podcast! In this episode, I’m sitting down with Johanna Kuiper, a passionate middle school math teacher by day and a thriving entrepreneur by night. Johanna shares her journey from struggling to engage students in her Title 1 classroom to creating innovative resources that make math enjoyable and accessible. She also discusses how she transitioned from creating digital products to launching a successful online course, all while balancing a full-time teaching career. Whether you’re a teacherpreneur or someone looking to make an impact in education, this episode is packed with actionable insights and motivation.

 

In this episode, we discuss: 1. The C.O.M.E.T. Method for Engaging Students

Johanna introduces her innovative C.O.M.E.T. method, which stands for Creativity, Open Problems, Movement, Erasability, and Teamwork. This method is designed to transform how students interact with math, making it more engaging and effective. She explains each component in detail and shares how these strategies can be implemented in any classroom.

 

2. Balancing Teaching and Entrepreneurship

Johanna shares her secrets to managing a full-time teaching career while growing a successful online business. From using tools like Asana to organize her tasks to setting intentional time aside for her business, she offers practical advice for anyone juggling multiple responsibilities.

 

3. The Power of High-Quality Content

Johanna emphasizes the importance of creating high-quality resources and content from the start. She discusses how investing time in research and production has helped her build a reputable brand and achieve long-term success.

 

4. The Value of Mastermind Groups

One of the pivotal decisions in Johanna’s entrepreneurial journey was joining a mastermind group with other teacherpreneurs. She talks about the impact of surrounding herself with like-minded individuals who understand both the teaching and business worlds, providing accountability, inspiration, and motivation.

 

5. Intentional Business Growth

Johanna encourages listeners to focus on what truly moves the needle in their business. She shares her experience with avoiding shiny object syndrome and how simplifying her efforts allowed her to prioritize what matters most.

 

Resources Mentioned:

-  Asana: The project management tool that Johanna credits with helping her stay organized and intentional with her time.

- Building Thinking Classrooms by Peter Liljedahl: A book that inspired the erasability component of Johanna’s C.O.M.E.T. method.

- Grab the Hey Digital Product Playbook™ to learn how to get started with your own digital product business today!

 

Connect with Johanna:

- Instagram: @misskuiper 

- Solving for the Undefined Podcast 

- [free training] Building Effective Teams to Engage Your Students 

 

Connect with Lindsay:

- Instagram: @lindsaybowden 

- Website: lindsaybowden.com 

 

Don’t forget to subscribe to the podcast and leave a review if you enjoyed this episode! Your support helps us continue to bring you valuable content each week.

3 Must-Have Automated Funnels to Skyrocket Your Digital Product Sales!

 

In this episode, we're diving into the three automated funnels to try in your business to effectively sell your digital products on autopilot! Whether you're offering a low-ticket item or looking to grow your sales consistently, these funnels will help you convert leads into paying customers with ease. Get ready to learn actionable strategies that can help you create a seamless, revenue-generating system for your online business!

 

In this episode, you'll discover the three most effective automated funnels that can take your digital product sales to the next level. Perfect for lower-ticket offers (priced at $50 or less), these funnels will guide your potential customers through a smooth journey from discovery to purchase. Whether you're new to online marketing or a seasoned pro, you'll find these tips invaluable for setting up a system that works for you 24/7.

 

In this episode, we’ll discuss: 1. The Purchase Funnel

 Learn how to send your audience directly to a sales page to maximize conversions. We'll discuss why even a $7 offer can benefit from a well-crafted sales page, and how platforms like Flodesk can make this process easy and effective.

 

2. The Upsell Funnel 

Discover how to create a lead magnet that flows seamlessly into your paid offer. We’ll break down the steps to entice potential customers with a freebie and then guide them toward purchasing your main product. This funnel is particularly powerful for building trust and increasing sales, especially if you’re new to the market.

 

3. The Email Sequence Funnel

Find out how to set up a follow-up email sequence that nurtures leads and encourages them to buy your product even if they don’t purchase immediately. This funnel keeps your audience engaged and gradually builds up their interest in your offer.

 

Resources Mentioned: Flodesk 

A user-friendly platform for creating beautiful sales pages and checkout pages. Ideal for beginners and those selling lower-ticket digital products.

 

Kajabi 

While more suited for courses and memberships, Kajabi offers robust tools for those with higher-ticket items. However, be mindful of its quirks if you’re selling simpler digital products.

 

Hey Digital Product Playbook™ 

Ready to implement everything discussed in this episode? Grab my Hey Digital Product Playbook™ for step-by-step guidance on choosing a niche, building an email list, creating a digital product, and setting up these automated funnels.

 

Connect with Lindsay:

• Website

• Instagram: @lindsaybowden

 

Whether you're just starting out or looking to optimize your existing sales funnels, this episode is packed with tips and tricks to help you sell your digital products more effectively. Start setting up your automated funnels today!

In this episode, we are discussing the secrets to creating a successful low-ticket digital product that can bring in 4 figures! Whether you're new to digital products or looking to streamline your existing process, this episode breaks down the NAPS framework—niche, audience, product, and selling. Listen to discover how to create your own 4-figure digital product and turn your ideas into income, even if you're a busy parent working during nap time.

 

In this episode, we'll discuss:

1. The NAPS Framework: Learn the four essential steps—niche, audience, product, and selling—that form the backbone of a successful low-ticket digital product.

   

2. Finding Your Niche: The episode dives into how to identify your niche and target audience, ensuring that your product aligns perfectly with their needs.

 

3. Building an Email List: Discover why an email list is a must-have for digital product sales and how to effectively grow and leverage it for long-term success.

 

4. Creating and Selling Your Product: Get practical tips on conducting market research, designing your product, and setting up automated sales funnels that work for you around the clock.

 

5. Tech Tools for Success: Explore the recommended tools like Flodesk and ManyChat to simplify the process of creating and selling your digital product, along with detailed tech tutorials included in the upcoming playbook.

 

Resources Mentioned:

- Join the Waitlist for the Hey Digital Product Playbook: https://lindsaybowden.com/waitlist

- Campaign Monitor article on email marketing: https://www.campaignmonitor.com/blog/email-marketing/70-email-marketing-stats-you-need-to-know/

 

Connect with Lindsay:

- Website: https://lindsaybowden.com

- Instagram: https://www.instagram.com/LindsayBowden

 

Don’t forget to subscribe and leave a review if you found this episode helpful! See you next week for an in-depth look at the three funnels that can take your digital product sales to the next level.

 

Welcome back to the Digital Product Mama podcast!

 

We are thrilled to kick off season 2 of the Digital Product Mama podcast with a brand new name and an exciting new direction! Formerly known as the Course Creation Mama podcast, we’re expanding our horizons to bring you the best tips and strategies for all kinds of small ticket digital products.

 

In this episode, we are discussing the top strategy you should implement before the end of 2024 to make a significant impact on your online business. Reflecting on market shifts, Lindsay discusses the growing trend towards smaller ticket offers and provides actionable insights on how you can leverage this trend to boost your income.

 

In this episode, we’ll discuss:

1. Market Shift to Smaller Ticket Offers:

- Overview of the shift from large, multi-module courses to smaller, more affordable digital products.

- Benefits of smaller ticket offers, including faster creation times and the ability to sell on autopilot.

 

2. Examples of Smaller Ticket Offers:

- Detailed examples like templates, printable guides, playbooks, educational printables, checklists, and more.

- Specific niches and ideas to get your creative juices flowing.

 

3. Creating and Selling Digital Products:

- Tips on using Canva for creating digital products and important guidelines to follow.

- Platforms like Flodesk and strategies for setting up funnels and selling through Instagram Reels.

 

4. Lindsay’s Summer Experiment:

- Insights from Lindsay’s summer project where she started a new business from scratch to test the viability of selling smaller ticket offers.

- Sneak peek into her Hey Digital Product Playbook, coming soon with a step-by-step guide on creating and selling digital products.

 

Resources Mentioned:

- Instagram Highlights: Check out Lindsay’s Instagram highlights for digital product ideas by niche. @LindsayBowden

- List of 100 Digital Product Ideas: Download the printable PDF at lindsaybowden.com/list

- Canva Terms of Use: Click here to read through the terms to ensure compliance when creating digital products.

- Hey Digital Product Playbook Waitlist: Sign up to be the first to know when it launches and receive exclusive discounts and bonuses. lindsaybowden.com/waitlist

 

Connect with Lindsay:

- Follow Lindsay on Instagram: @LindsayBowden

- Visit her website: lindsaybowden.com

- Join the waitlist for the Hey Digital Product Playbook: lindsaybowden.com/waitlist

 

We are so excited for all the incredible content planned for this season. Stay tuned for more insights, interviews, and practical tips to help you succeed in the digital product world. See you next week!