How We Launched the Digital Product Mama Podcast

 

In this episode, Lindsay is joined by her online business manager, Emily, to share the behind-the-scenes journey of how to start a podcast. From the initial spark of inspiration during a coaching weekend in Chicago to the detailed workflows that keep the podcast running smoothly, Lindsay and Emily cover it all. Whether you’re considering starting your own podcast or just curious about the process, this episode is packed with practical tips, relatable challenges, and motivational insights to help you take the next step.

 

In this episode, we’ll discuss:

 

1. The Why Behind the Podcast

Lindsay explains how her business coach encouraged her to start a podcast to grow her email list and focus on organic traffic. Though initially hesitant, she found podcasting to be a great fit for her skills and goals.

 

2. The Setup and Launch

Lindsay and Emily share how they chose the podcast name, created cover art, planned episodes with ChatGPT, tackled hosting platform challenges, and uploaded a trailer to prepare for launch.

 

3. The Equipment and Tools

They discuss which equipment to use, like a microphone and webcam, optimizing sound quality, and creating video content to extend the podcast’s reach.

 

4. Systems and Workflows for Podcast Production

They outline using a project management tool like Asana for task management, detailing steps like outlining, recording, and marketing episodes, plus streamlining interviews with tools like Google Forms and scheduling links.

 

5. Repurposing and Marketing Strategies

They highlight how to repurpose content, promoting through Instagram, email campaigns, and Pinterest, and incorporating lead generation through freebies and offers.

 

Resources Mentioned:

• Libsyn Hosting Platform: https://libsyn.com

• Lindsay’s favorite podcasting equipment: https://www.amazon.com/shop/lindsaybowden/list/GESJKIHNM1KT?ref_=aip_sf_list_spv_ofs_mixed_d

• Asana Project Management Tool: https://asana.com

• Canva: https://www.canva.com

• CapCut: https://www.capcut.com

• ChatGPT: https://openai.com/chatgpt

• Captivate Hosting Platform: https://www.captivate.fm/

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Ready to start your own podcast?

Tune in for actionable advice, encouragement, and behind-the-scenes insights to help you take the leap. Don’t forget to subscribe and leave a review—we love hearing from you!

Create a Digital Product Over the Holidays!

 

Looking to make the most of your holiday break? In this episode, Lindsay shares how you can leverage your time with digital products to create easily, even during a busy season. Whether you’re a teacher, mom, or entrepreneur, this episode provides actionable advice for getting started with mini-courses, PDF guides, or other low-ticket offers. Lindsay breaks it all down into easy, achievable steps so you can head into 2025 with confidence and a new product to offer!

 

In this episode, we’ll discuss: 1. Permission to Rest or Work

It’s okay to take a complete break over the holidays! But if you’re a go-getter ready to gear up for 2025, Lindsay has you covered with ideas for quick, impactful projects.  

 

2. Create a Mini-Course

Record 5–10 short, specific videos for a smaller, low-ticket product. Use simple tech like your smartphone, Loom (free for 10-min videos), and Canva for slides.  

 

Examples: “Gluten-Free Sourdough Bread,” “Declutter Your Closet in Five Days,” or “Self-Care Routine for Busy Moms.”

 

3. Design a PDF Guide or Playbook

Perfect for niches that don’t require video, like recipes or organizational tips. Use tools like Canva to make it easy to design professional, eye-catching guides.

 

Examples: “30 Gluten-Free Baking Recipes,” “Social Media Content Planner for Entrepreneurs,” or “Beginner’s Guide to Email Marketing.”

 

4. Hosting Your Digital Products

Keep it simple with platforms like YouTube (unlisted videos) or Google Docs/PDFs with clickable links. 

 

5. Market Research Tips

Use Facebook groups and online communities to identify specific customer pain points and needs. Create solutions that are easy to consume and solve a focused problem for your audience.

 

Resources Mentioned:

• Canva Design Tool: https://www.canva.com

• Loom Recording Software: https://www.loom.com

• Amazon List of Favorite Tech Tools: https://www.amazon.com/shop/lindsaybowden/list/GESJKIHNM1KT?ref_=aip_sf_list_spv_ofs_mixed_d 

• Hey Digital Product Playbook: https://learn.lindsaybowden.com/playbook

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

This episode is packed with motivation and ideas to help you take your next big (or small!) step toward creating a successful digital product. Whether you’re starting small or diving deep, Lindsay’s tips will help you move forward with confidence.

Caregiving, Courses, and Pricing Strategies with Annie Kulik

 

In this episode, Lindsay sits down with Annie Kulik, a member of the Hey Online Course™ program, to talk about her unique business, Montebloom, and to share advice on launching an online course. Annie’s business is dedicated to supporting caregivers of individuals with dementia, using Montessori principles to help caregivers implement practical, actionable solutions at home. She shares the story behind her course creation, pricing strategies, and how she’s building her business to reach those who need it most.

 

In this episode, we’ll discuss:

 

1. Annie's Journey to Montebloom

Annie shares how her personal experience with intergenerational care and her professional background in dementia care led her to create Montebloom, a business designed to help caregivers implement Montessori principles for better dementia care at home.

 

2. Pricing Strategies for Courses and Consulting

Lindsay offers practical advice on pricing your services, recommending higher rates for consulting compared to online courses.

 

3. Launching an Online Course

Lindsay and Annie discuss the importance of using a waitlist to build anticipation for a course launch. They dive into strategies like beta launches and setting a target release date to maintain momentum and secure commitment from participants.

 

4. Social Media Strategies for Niche Markets

Annie and Lindsay talk about the power of Instagram for building trust and reaching a younger audience, especially those who may eventually become caregivers. They explore how to leverage Instagram and Facebook together to grow an online presence in sensitive niches like dementia care.

 

Resources Mentioned:

• Brittany Ratelle’s Creative Contracts: use code lindsayb at checkout for a discount (https://creativecontracts.co/)

 

Connect with Annie:

• Montebloom website (https://www.montebloom.com/)

• Email Annie: [email protected] 

• Join the waitlist for Annie’s course (https://www.montebloom.com/course)

• Annie’s free training: 7 Simple Solutions for 7 Challenging Behaviors in Dementia Care (https://www.montebloom.com/resources)

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

We hope you’re feeling motivated to take the next step in your online course journey! Be sure to check out all the resources mentioned, and stay tuned for more episodes packed with actionable tips and inspiration!

Balancing Motherhood, Teaching, and Entrepreneurship with Erica Garcia

 

In this episode, Lindsay welcomes Erica Garcia, a math teacher, mother of four, and founder of Legacy of Presence. Erica’s inspiring journey offers a heartfelt glimpse into how she juggles full-time teaching, running a business, and motherhood while staying grounded in her mission of being a present and engaged parent.

 

If you’ve ever struggled with feeling overwhelmed by endless to-do lists or found yourself longing for more meaningful connections with your family, this episode is for you! Erica shares her personal experiences and actionable strategies to help you prioritize what matters most and create systems that empower both your family life and entrepreneurial journey.  

In this episode, we’ll discuss:

 

1. The Importance of Being Present

Erica reflects on how quickly children grow and how true presence goes beyond physical availability to include mental and emotional attentiveness.

 

2. Creating Routines that Work for Your Family

Discover how intentional planning and streamlined routines—like morning systems—can reduce stress and create more time for what truly matters.

3. Grace Over Perfection

Erica reminds us that motherhood and entrepreneurship are journeys, not destinations. It’s okay to embrace imperfection and give yourself grace along the way.  

 

4. The Power of Small, Intentional Actions

From finding 10 minutes for meaningful engagement with your kids to building routines that adapt to life’s seasons, Erica shows how even small steps can create lasting impact.  

 

Connect with Erica:

• On Instagram: @LegacyofPresence (https://www.instagram.com/legacyofpresence)

• Explore resources and inspiration on her website: http://www.legacyofpresence.com

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Tune in to this motivating and heartfelt conversation that will leave you feeling empowered to take charge of your time, your priorities, and your presence. Let’s build intentional systems and embrace the journey—one small step at a time!  

6 Ways to Work Less and Earn More During the Holidays

 

The holidays are here! It’s the most wonderful (and busiest) time of the year. In this episode, we’re diving into six actionable strategies to help you work less and earn more income this holiday season—and maybe even more than you expected. You’ve been working hard to build your business, and you deserve to enjoy time with your family *and* see your efforts pay off. Let’s make that happen!  

 

In this episode, we’ll discuss:

 

1. Automate Your Sales

Set up automated sales funnels that keep the income rolling in even while you’re sipping hot cocoa. Not sure where to start? Check out Episode 42 for a deep dive and grab the Hey Digital Product Playbook for step-by-step guidance (Psst... it’s on sale this Friday!).  

 

2. Repurpose Like a Pro

Maximize your content by reusing high-performing Instagram Reels or repurposing your cornerstone content across multiple platforms. Save time and let your best ideas work harder for you.  

 

3. Leverage Affiliates

Find affiliates for your products or become an affiliate for others. It’s a win-win way to boost income without creating something new.  

 

4. Plan and Schedule Promotions

Prep your holiday promos—whether it’s a flash sale, Black Friday deal, or a December surprise—and let automation do the heavy lifting while you relax.

 

5. Focus on Money-Making Activities

Stick to income-generating tasks like promo emails and sales. Don’t stress about perfect Instagram grids or weekly newsletters—your audience will understand.

Resources Mentioned:

• Episode 42: 3 Automated Funnels You Have to Try (https://lindsaybowden.com/podcast/042/) 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Enjoy the holidays, focus on what truly matters—your family—and don’t forget to celebrate all your hard work this year. You’ve got this!

5 ChatGPT Prompts to Transform Your Digital Product Journey

 

In this episode, Lindsay shares 5 ChatGPT prompts to 5X your success when creating and selling digital products. Whether you're crafting educational resources, online courses, or low-ticket offers, Lindsay shares her proven prompts to help you brainstorm ideas, outline your products, and even market them effectively. If you're ready to save time, get inspired, and take your digital products to the next level, this episode is for you!  

 

In this episode, we’ll discuss:

 

1. Leverage ChatGPT for Market Research

Discover how to use Facebook groups and search prompts to uncover your audience’s pain points and questions. Learn how to turn this research into a goldmine of product ideas tailored to your niche.  

 

2. Craft Your Perfect Digital Product

Use ChatGPT to outline your product step by step, whether it’s a PDF guide, online course, or membership program.

 

3. Set Up a High-Converting Funnel

Let ChatGPT help you write a 3-email sequence to nurture leads and sell your product automatically. Learn how to tailor the email tone and style to resonate with your audience.  

 

4. Boost Your Sales with Instagram Reels

Generate reel ideas, text overlays, and captions to promote your lead magnet and get people into your funnel. Learn how to use tools like ManyChat for seamless automation.  

 

5. Personalize ChatGPT for Your Business

Find out why telling ChatGPT about your niche and audience is essential for getting personalized, actionable responses.  

 

Resources Mentioned:

• ChatGPT by OpenAI: Create a free account at openai.com (https://openai.com) 

• Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)

• Hey Online Course Program: A step-by-step guide to building and launching your course or membership (https://learn.lindsaybowden.com/course)

• ManyChat: Automate Instagram DMs and streamline your funnel (https://manychat.com/)

• Episode 003: Finding Your Digital Product Niche (https://lindsaybowden.com/podcast/003/)

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

This episode is packed with actionable tips to simplify your workflow and use ChatGPT prompts to 5X your success on your digital product journey. Don’t forget to subscribe, leave a review, and share with your fellow digital product creators!  

From Classroom to Author: Launching Your First Book with Juliana Tapper

 

In this special episode, we’re talking with Juliana Tapper, a teacher-turned-consultant and author, who shares her journey to writing and launching her first book, Teaching 6-12 Math Intervention. Juliana takes us through the inspiration behind her book, the steps involved in the writing process, and her strategic game plan for a successful launch. From setting up effective funnels to deciding between traditional and self-publishing, this episode is packed with insights on how to launch your first book for educators, digital entrepreneurs, and aspiring authors.

 

In this episode, we’ll discuss:

 

1. Finding Opportunity

Discover how Julianna’s presentation at ASCD, a national conference, connected her with a publisher and provided invaluable networking for educators and consultants alike.

 

2. Building an Email List

With over 16,000 subscribers, Juliana explains how her list helped her launch, sharing tips for growing a list through paid ads and a mini-workshop funnel that builds authentic relationships with her audience.

 

3. Marketing Strategy

To engage early supporters, Juliana offers exclusive pre-order bonuses. She shares how she uses her email list and social media to build excitement and inspire her audience to get involved.

 

4. Funnels for Success & The Importance of a Good Funnel in Marketing

Juliana emphasizes the necessity of having a well-structured funnel to market any digital product. In today’s digital landscape, a solid funnel is essential to reaching an audience and driving engagement.

 

5. Traditional Publishing vs. Self-Publishing

Choosing traditional publishing, Juliana wanted to ensure her book appealed to both teachers and administrators. She remained highly involved in creative aspects like the cover design and title, balancing her goals with the reach a traditional publisher offers.

 

For those interested in self-publishing, Juliana recommends Published. by Chandler Bolt, a guide that offers self-publishing strategies. In certain niches, self-publishing can offer greater control over royalties, pricing, and marketing.

 

Resources Mentioned:

• Juliana’s Book: Teaching 6-12 Math Intervention (Available for pre-order!) (https://www.collaboratedwithjuliana.com/preorder)

• Juliana’s Free Workshop: From Failing to Flourishing (https://www.collaboratedwithjuliana.com/engage)

• Published. by Chandler Bolt

• Hope House (https://hopehousecolorado.org/)

 

Connect with Juliana:

• On Instagram: @collaborated.with.juliana (https://instagram.com/collaborated.with.juliana)

• Juliana’s website: https://www.collaboratedwithjuliana.com/

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Tune in and discover how to turn your expertise into a meaningful book launch that makes an impact!

20 Profitable Digital Product Ideas to Launch This Holiday Season

 

The holiday season is right around the corner, and it’s the perfect time to launch a digital product! In this episode, we dive into 20 unique, niche-specific profitable digital product ideas that can be created just in time to serve holiday shoppers. Whether you're looking to create a mini-course, an eBook, or printable planners, these ideas cover a wide range of audiences—from busy moms and teachers to Etsy sellers and beyond. Plus, if you’re dreaming of launching a full course or membership, we’re sharing practical tips on how to make it happen before the holidays. Let’s make this holiday season your most profitable one yet!

 

In this episode, we’ll discuss:

 

1. Why the Holidays Are Prime for Digital Product Sales

With the holiday season being a high-spend time of year, it’s the ideal opportunity to launch a digital product, especially a smaller or niche-focused offer.

 

2. 20 Niche Digital Product Ideas to Inspire You  

From a self-care journal for working moms over 40 to a gratitude journal for special education teachers, Lindsay highlights specific ideas that can easily be created and marketed to defined audiences.

 

3. Practical Tips for Creating and Launching Your Product

Lindsay explains how to use tools like Canva to quickly create beautiful digital products, including journals, planners, and printable kits.

 

4. Beta Launch Tips for Course and Membership Creators

For those looking to create a more comprehensive offer, Lindsay shares how to beta launch a course or membership—starting with three core modules and adding content as students progress.

 

Resources Mentioned:

• Canva: for designing printables, planners, and digital kits (https://www.canva.com/)

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden) 

• On YouTube: https://www.youtube.com/@Lindsay.Bowden

• Follow us and leave a 5 star review on Apple Podcasts or Spotify

 

Tune in next week for more tips on making this holiday season your best yet!

Get Ready for a Profitable Black Friday!

 

With Black Friday only weeks away, it's time to plan a strategy to maximize your sales! In this episode, we're diving into how to make extra money this Black Friday and Cyber Monday, with actionable tips to start prepping now. Whether you have a product ready or are just getting started, this episode offers all the insights you need to create a Black Friday sale that stands out.

 

In this episode, we’ll discuss:

 

1. Building an Email List & Freebie

Now’s the time to create a freebie that will build your email list, so you’ll have an audience ready to purchase by Black Friday.

   

2. Creating a Paid Product

If you don’t have a paid product yet, there’s still time! This episode gives you ideas on products that are quick to create, like eBooks, mini-courses, or even coaching sessions.

 

3. Crafting an Irresistible Discount

We’ll talk about finding a sweet spot for discounts. You want it steep enough to stand out but still profitable.

 

4. Getting Creative with Bonuses & Bundles

Learn how to offer bonus products, bundles, and even VIP programs that can start after the holidays.

Resources Mentioned:

• ChatGPT (https://chat.openai.com): For quick Black Friday promotion ideas, tell ChatGPT about your offers, and it will generate ideas in seconds!

• Grab my list of over 100 profitable digital product ideas: LindsayBowden.com/list

 

Connect with Lindsay:

• Instagram: @LindsayBowden (https://www.instagram.com/lindsaybowden/)

Whether you’re a Black Friday pro or planning your first sale, this episode will get you excited and ready to boost your holiday profits!

Legal Essentials for Digital Product Creators with Brittany Ratelle

 

In this episode, we're diving deep into getting your digital product business legal with Brittany Ratelle, a lawyer specializing in helping creatives and educators. Brittany shares invaluable insights on everything from contracts and intellectual property (IP) to running a side business as a teacher. Whether you're selling on Teachers Pay Teachers (TPT) or launching digital products on your own website, this episode is packed with actionable advice to help you protect your work and stay legally legit.

 

In this episode, we’ll discuss:   1. The Basics of Legal Protection for Creators

• Brittany explains the essential contracts every creator should have in place, such as a privacy policy and terms and conditions for your website.

• She emphasizes the importance of an independent contractor agreement when working with freelancers or hiring a virtual assistant, ensuring that both parties are clear on expectations and responsibilities.

• Understanding intellectual property (IP) is crucial. Brittany covers why copyright and trademark protections are important for your business and how they ensure you keep ownership of your original creations.

 

2. Setting Up Your LLC

• Protect yourself by establishing your business as an LLC (Limited Liability Company), especially if you're selling online or working with contractors.

• Brittany provides a clear explanation of what an LLC does and why it’s so important for minimizing personal risk.

• She also discusses the pitfalls of waiting too long to establish your LLC and the steps to take once you're ready to start your business.

 

3. Teachers and TPT – Navigating Contracts and IP Ownership

• One common concern is that many teachers have clauses in their contracts stating that anything they create is property of the school. Brittany shares how to protect yourself by negotiating an IP Assignment Agreement with your school, which clarifies that anything created on your own time and resources belongs to you.

• She also highlights how important it is to read your contract carefully and understand your rights, especially if you’re planning to sell on platforms like Teachers Pay Teachers.

 

4. Avoiding Common Legal Mistakes

• Brittany shares the top mistakes she sees creators make, such as not verifying that their business name or products aren’t already trademarked. A thorough trademark search and ongoing Google Alerts can help protect your brand.

• She also stresses the importance of using legally compliant media, like royalty-free music or images, especially for social media and promotional materials. Commercial music used in ads can lead to copyright violations, so make sure to use licensed tracks or safe alternatives.

 

5. Practical Tips for Protecting Your Work

• Advocate for yourself when it comes to your IP—understand your rights and ensure you're clear on what belongs to you versus what belongs to your employer.

• Make sure to utilize any contracts or legal templates you invest in. Brittany’s advice: don’t let those contracts gather dust in a folder; they’re meant to protect you, so put them to use!

 

Resources Mentioned:

• Lawfully Ever After: Brittany's course that helps creators set up their business legally, including LLC formation, IP protection, and more.

• Brittany’s Creative Contracts Shop: A collection of ready-made legal templates designed specifically for creatives and small business owners. (Don't forget to use my affiliate code LINDSAYB for 30% off Brittany's legal templates in her shop!)

 

Connect with Brittany:

• Website (https://brittanyratelle.com/)

• Instagram: @BrittanyRatelle (https://www.instagram.com/BrittanyRatelle)

 

Connect with Linsday:

• Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden/)

• Website (https://lindsaybowden.com/)

 

This episode is a must-listen for any creator, teacher, or entrepreneur looking to protect their business from legal risks. From contracts to trademarks, Brittany breaks down complicated legal topics into easy-to-understand advice, empowering you to get your digital product business legal.