By Lindsay Bowden
4.9
3030 ratings
The podcast currently has 57 episodes available.
The holidays are here! It’s the most wonderful (and busiest) time of the year. In this episode, we’re diving into six actionable strategies to help you work less and earn more income this holiday season—and maybe even more than you expected. You’ve been working hard to build your business, and you deserve to enjoy time with your family *and* see your efforts pay off. Let’s make that happen!
In this episode, we’ll discuss:
1. Automate Your Sales
Set up automated sales funnels that keep the income rolling in even while you’re sipping hot cocoa. Not sure where to start? Check out Episode 42 for a deep dive and grab the Hey Digital Product Playbook for step-by-step guidance (Psst... it’s on sale this Friday!).
2. Repurpose Like a Pro
Maximize your content by reusing high-performing Instagram Reels or repurposing your cornerstone content across multiple platforms. Save time and let your best ideas work harder for you.
3. Leverage Affiliates
Find affiliates for your products or become an affiliate for others. It’s a win-win way to boost income without creating something new.
4. Plan and Schedule Promotions
Prep your holiday promos—whether it’s a flash sale, Black Friday deal, or a December surprise—and let automation do the heavy lifting while you relax.
5. Focus on Money-Making Activities
Stick to income-generating tasks like promo emails and sales. Don’t stress about perfect Instagram grids or weekly newsletters—your audience will understand.
Resources Mentioned:
Episode 42: 3 Automated Funnels You Have to Try (https://lindsaybowden.com/podcast/042/)
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Enjoy the holidays, focus on what truly matters—your family—and don’t forget to celebrate all your hard work this year. You’ve got this!
In this episode, Lindsay shares 5 ChatGPT prompts to 5X your success when creating and selling digital products. Whether you're crafting educational resources, online courses, or low-ticket offers, Lindsay shares her proven prompts to help you brainstorm ideas, outline your products, and even market them effectively. If you're ready to save time, get inspired, and take your digital products to the next level, this episode is for you!
In this episode, we’ll discuss:
1. Leverage ChatGPT for Market Research
Discover how to use Facebook groups and search prompts to uncover your audience’s pain points and questions. Learn how to turn this research into a goldmine of product ideas tailored to your niche.
2. Craft Your Perfect Digital Product
Use ChatGPT to outline your product step by step, whether it’s a PDF guide, online course, or membership program.
3. Set Up a High-Converting Funnel
Let ChatGPT help you write a 3-email sequence to nurture leads and sell your product automatically. Learn how to tailor the email tone and style to resonate with your audience.
4. Boost Your Sales with Instagram Reels
Generate reel ideas, text overlays, and captions to promote your lead magnet and get people into your funnel. Learn how to use tools like ManyChat for seamless automation.
5. Personalize ChatGPT for Your Business
Find out why telling ChatGPT about your niche and audience is essential for getting personalized, actionable responses.
Resources Mentioned:
ChatGPT by OpenAI: Create a free account at openai.com (https://openai.com)
Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)
Hey Online Course Program: A step-by-step guide to building and launching your course or membership (https://learn.lindsaybowden.com/course)
ManyChat: Automate Instagram DMs and streamline your funnel (https://manychat.com/)
Episode 003: Finding Your Digital Product Niche (https://lindsaybowden.com/podcast/003/)
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
This episode is packed with actionable tips to simplify your workflow and use ChatGPT prompts to 5X your success on your digital product journey. Don’t forget to subscribe, leave a review, and share with your fellow digital product creators!
In this special episode, we’re talking with Juliana Tapper, a teacher-turned-consultant and author, who shares her journey to writing and launching her first book, Teaching 6-12 Math Intervention. Juliana takes us through the inspiration behind her book, the steps involved in the writing process, and her strategic game plan for a successful launch. From setting up effective funnels to deciding between traditional and self-publishing, this episode is packed with insights on how to launch your first book for educators, digital entrepreneurs, and aspiring authors.
In this episode, we’ll discuss:
1. Finding Opportunity
Discover how Julianna’s presentation at ASCD, a national conference, connected her with a publisher and provided invaluable networking for educators and consultants alike.
2. Building an Email List
With over 16,000 subscribers, Juliana explains how her list helped her launch, sharing tips for growing a list through paid ads and a mini-workshop funnel that builds authentic relationships with her audience.
3. Marketing Strategy
To engage early supporters, Juliana offers exclusive pre-order bonuses. She shares how she uses her email list and social media to build excitement and inspire her audience to get involved.
4. Funnels for Success & The Importance of a Good Funnel in Marketing
Juliana emphasizes the necessity of having a well-structured funnel to market any digital product. In today’s digital landscape, a solid funnel is essential to reaching an audience and driving engagement.
5. Traditional Publishing vs. Self-Publishing
Choosing traditional publishing, Juliana wanted to ensure her book appealed to both teachers and administrators. She remained highly involved in creative aspects like the cover design and title, balancing her goals with the reach a traditional publisher offers.
For those interested in self-publishing, Juliana recommends Published. by Chandler Bolt, a guide that offers self-publishing strategies. In certain niches, self-publishing can offer greater control over royalties, pricing, and marketing.
Resources Mentioned:
Juliana’s Book: Teaching 6-12 Math Intervention (Available for pre-order!) (https://www.collaboratedwithjuliana.com/preorder)
Juliana’s Free Workshop: From Failing to Flourishing (https://www.collaboratedwithjuliana.com/engage)
Published. by Chandler Bolt
Hope House (https://hopehousecolorado.org/)
Connect with Juliana:
On Instagram: @collaborated.with.juliana (https://instagram.com/collaborated.with.juliana)
Juliana’s website: https://www.collaboratedwithjuliana.com/
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)
Tune in and discover how to turn your expertise into a meaningful book launch that makes an impact!
The holiday season is right around the corner, and it’s the perfect time to launch a digital product! In this episode, we dive into 20 unique, niche-specific profitable digital product ideas that can be created just in time to serve holiday shoppers. Whether you're looking to create a mini-course, an eBook, or printable planners, these ideas cover a wide range of audiences—from busy moms and teachers to Etsy sellers and beyond. Plus, if you’re dreaming of launching a full course or membership, we’re sharing practical tips on how to make it happen before the holidays. Let’s make this holiday season your most profitable one yet!
In this episode, we’ll discuss:
1. Why the Holidays Are Prime for Digital Product Sales
With the holiday season being a high-spend time of year, it’s the ideal opportunity to launch a digital product, especially a smaller or niche-focused offer.
2. 20 Niche Digital Product Ideas to Inspire You
From a self-care journal for working moms over 40 to a gratitude journal for special education teachers, Lindsay highlights specific ideas that can easily be created and marketed to defined audiences.
3. Practical Tips for Creating and Launching Your Product
Lindsay explains how to use tools like Canva to quickly create beautiful digital products, including journals, planners, and printable kits.
4. Beta Launch Tips for Course and Membership Creators
For those looking to create a more comprehensive offer, Lindsay shares how to beta launch a course or membership—starting with three core modules and adding content as students progress.
Resources Mentioned:
Canva: for designing printables, planners, and digital kits (https://www.canva.com/)
Connect with Lindsay:
On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)
On YouTube: https://www.youtube.com/@Lindsay.Bowden
Follow us and leave a 5 star review on Apple Podcasts or Spotify
Tune in next week for more tips on making this holiday season your best yet!
With Black Friday only weeks away, it's time to plan a strategy to maximize your sales! In this episode, we're diving into how to make extra money this Black Friday and Cyber Monday, with actionable tips to start prepping now. Whether you have a product ready or are just getting started, this episode offers all the insights you need to create a Black Friday sale that stands out.
In this episode, we’ll discuss:
1. Building an Email List & Freebie
Now’s the time to create a freebie that will build your email list, so you’ll have an audience ready to purchase by Black Friday.
2. Creating a Paid Product
If you don’t have a paid product yet, there’s still time! This episode gives you ideas on products that are quick to create, like eBooks, mini-courses, or even coaching sessions.
3. Crafting an Irresistible Discount
We’ll talk about finding a sweet spot for discounts. You want it steep enough to stand out but still profitable.
4. Getting Creative with Bonuses & Bundles
Learn how to offer bonus products, bundles, and even VIP programs that can start after the holidays.
Resources Mentioned:
ChatGPT (https://chat.openai.com): For quick Black Friday promotion ideas, tell ChatGPT about your offers, and it will generate ideas in seconds!
Grab my list of over 100 profitable digital product ideas: LindsayBowden.com/list
Connect with Lindsay:
Instagram: @LindsayBowden (https://www.instagram.com/lindsaybowden/)
Whether you’re a Black Friday pro or planning your first sale, this episode will get you excited and ready to boost your holiday profits!
In this episode, we're diving deep into getting your digital product business legal with Brittany Ratelle, a lawyer specializing in helping creatives and educators. Brittany shares invaluable insights on everything from contracts and intellectual property (IP) to running a side business as a teacher. Whether you're selling on Teachers Pay Teachers (TPT) or launching digital products on your own website, this episode is packed with actionable advice to help you protect your work and stay legally legit.
In this episode, we’ll discuss: 1. The Basics of Legal Protection for Creators
Brittany explains the essential contracts every creator should have in place, such as a privacy policy and terms and conditions for your website.
She emphasizes the importance of an independent contractor agreement when working with freelancers or hiring a virtual assistant, ensuring that both parties are clear on expectations and responsibilities.
Understanding intellectual property (IP) is crucial. Brittany covers why copyright and trademark protections are important for your business and how they ensure you keep ownership of your original creations.
2. Setting Up Your LLC
Protect yourself by establishing your business as an LLC (Limited Liability Company), especially if you're selling online or working with contractors.
Brittany provides a clear explanation of what an LLC does and why it’s so important for minimizing personal risk.
She also discusses the pitfalls of waiting too long to establish your LLC and the steps to take once you're ready to start your business.
3. Teachers and TPT – Navigating Contracts and IP Ownership
One common concern is that many teachers have clauses in their contracts stating that anything they create is property of the school. Brittany shares how to protect yourself by negotiating an IP Assignment Agreement with your school, which clarifies that anything created on your own time and resources belongs to you.
She also highlights how important it is to read your contract carefully and understand your rights, especially if you’re planning to sell on platforms like Teachers Pay Teachers.
4. Avoiding Common Legal Mistakes
Brittany shares the top mistakes she sees creators make, such as not verifying that their business name or products aren’t already trademarked. A thorough trademark search and ongoing Google Alerts can help protect your brand.
She also stresses the importance of using legally compliant media, like royalty-free music or images, especially for social media and promotional materials. Commercial music used in ads can lead to copyright violations, so make sure to use licensed tracks or safe alternatives.
5. Practical Tips for Protecting Your Work
Advocate for yourself when it comes to your IP—understand your rights and ensure you're clear on what belongs to you versus what belongs to your employer.
Make sure to utilize any contracts or legal templates you invest in. Brittany’s advice: don’t let those contracts gather dust in a folder; they’re meant to protect you, so put them to use!
Resources Mentioned:
Lawfully Ever After: Brittany's course that helps creators set up their business legally, including LLC formation, IP protection, and more.
Brittany’s Creative Contracts Shop: A collection of ready-made legal templates designed specifically for creatives and small business owners. (Don't forget to use my affiliate code LINDSAYB for 30% off Brittany's legal templates in her shop!)
Connect with Brittany:
Website (https://brittanyratelle.com/)
Instagram: @BrittanyRatelle (https://www.instagram.com/BrittanyRatelle)
Connect with Linsday:
Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden/)
Website (https://lindsaybowden.com/)
This episode is a must-listen for any creator, teacher, or entrepreneur looking to protect their business from legal risks. From contracts to trademarks, Brittany breaks down complicated legal topics into easy-to-understand advice, empowering you to get your digital product business legal.
In this episode, Lindsay and her online business manager, Emily, dive deeper into how they launched a brand-new business from scratch over the summer. Last week, they shared their journey through niche selection, starting an email list, and building their first digital products. Now, they’re focusing on the next critical step of selling your product–including Lindsay’s viral Reel formula that helped her get her first sale in just 16 days!
In this episode, we’ll discuss:
1. The Importance of Funnels
Lindsay explains how they set up automated funnels for Instagram, Facebook, and other platforms to turn leads into sales. She also shares the three must-have funnels every entrepreneur needs, previously discussed in Episode 42.
2.Building from Zero
Lindsay and Emily talk about the challenges and rewards of growing a brand new Instagram account from scratch, including the setup process, creating content, and staying consistent.
3. The Power of Reels
Lindsay's viral Reel success story is proof that you don’t need a big following starting out. She shares her viral Reel formula that helped her Reel hit over 12 million views.
4. Consistency is Key
Emily and Lindsay emphasize the importance of showing up regularly, whether it’s on Instagram or any other platform. Consistency and patience are crucial for organic growth.
5. Social Proof & Sales
Discover how growing a following on Instagram not only boosts visibility but also builds trust with potential customers, leading to sales—even from low-ticket products like a $14 ebook!
Resources Mentioned:
Episode 42: The 3 Automated Funnels You Have to Try
Hey Digital Product Playbook
Viral Reel Example: Watch the reel that hit 12 million views here
Instagram Kickstarter
Connect with Lindsay:
Instagram: @LindsayBowden
New Instagram Account: @KindaCrunchyFam
If you enjoyed this episode, don’t forget to subscribe and leave a review to let us know how this content is helping you build your dream business! See you next week!
In this episode, Lindsay is joined by her business manager, Emily, for a deep dive into their secret summer project. They each started a brand new business from scratch to see if it's still possible to sell digital products in today’s saturated online marketplace. Spoiler alert: They had a blast, learned tons, and are ready to share all the behind-the-scenes details with you!
Lindsay and Emily are spilling the beans on their summer business experiment that put them back in the shoes of beginners. They started with no email list, no social following, and completely unrelated niches to their regular businesses. Their goal? To see how quickly they could go from zero to selling their first low-ticket digital products. Now they want to share the step-by-step process they followed, their unique niches, and how they navigated everything from brainstorming to product creation, all while juggling life’s demands.
In this episode, we’ll discuss:
1. Starting from Zero
Lindsay and Emily share why they wanted to put themselves in the position of a beginner, testing if it's still possible to grow a business in today’s crowded market.
2. Choosing a Niche
Discover how both hosts picked niches based on personal experiences. Lindsay’s new business, Kinda Crunchy Fam, focuses on gluten-free living, while Emily launched Girls Who Hate Sports, aimed at helping women connect with their partners through sports (even if they hate it!).
3. Creating Digital Products
They discuss how they each created a low-ticket digital product in just a few weeks, sharing how Lindsay made a gluten-free snack guide and Emily designed fun football-related activities for women.
4. Building an Audience
Learn about the importance of creating lead magnets to grow an email list from scratch and hear what freebies Lindsay and Emily offered to attract their target audiences.
5. The Power of Small Ticket Offers
They explore why small-ticket digital products (under $100) can be a perfect entry point for new entrepreneurs, requiring less time to create and easier to sell without big marketing launches.
Resources Mentioned: 100+ Profitable Digital Product Ideas
This [free] download will help you brainstorm your perfect first digital product and you inspire you to get started building that digital product business! (https://lindsaybowden.com/list)
Hey Digital Product PlaybookLindsay’s guide that outlines everything you need to know about starting from zero and selling your first small-ticket digital product. Grab it here. (https://lindsaybowden.com/playbook)
FlodeskThe email service provider Lindsay used to build her email list and sell her products. (https://flodesk.com/)
Connect with Lindsay:
Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
Website: https://lindsaybowden.com
This episode is packed with actionable advice for anyone who wants to start a new business from scratch. Whether you're at square one or looking to try a new niche, Lindsay and Emily's experiences will inspire and guide you every step of the way.
In this episode, we're diving into all the exciting updates and changes happening in my business! From a new podcast name to streamlined offers, this episode is your go-to guide for understanding how I can help you create and sell digital products, no matter where you're starting from. Whether you're a teacher looking to create educational resources, or an entrepreneur ready to build an online course or membership, I've got something for you. I walk you through each of my three main offers, so you’ll know exactly where to start to build your business for Q4 and beyond!
In this episode, we’ll discuss: 1. New Podcast Name and Expanded Focus
Say hello to Digital Product Mama! We’ve expanded from just courses and memberships to include teacher resources and smaller-ticket digital products.
2. Merging Two Businesses
Over the summer, I merged my teacher-focused business with my general digital product business to streamline everything under the Lindsay Bowden brand, making it easier for you to find the right support.
3. Offers Tailored to Your Needs
The Resource Academy™ is perfect for teachers, tutors, and homeschool moms who want to create and sell educational printables and digital resources.
Hey Digital Product Playbook is for anyone ready to create a smaller-ticket digital product, like an ebook or mini course, and sell it with email lists and Instagram.
Hey Online Course™ is for those who want to take it to the next level by building and launching a full online course or membership.
4. Free Trainings & Discounts
Each offer comes with a free training that will help you get started and unlock exclusive discounts.
Resources Mentioned
Free teacher training & The Resource Academy™ discount: https://lindsaybowden.com/teacher
Hey Digital Product Playbook: https://lindsaybowden.com/playbook
Free online course training & Hey Online Course™ discount: https://learn.lindsaybowden.com/course-training
Connect with Lindsay
Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
If you’re ready to get started on your digital product journey, tune in, grab those links, and let’s make Q4 your most productive yet!
In this episode, we're diving deep into how to build a successful TPT store and sharing insider tips that have helped countless educators turn their passion into a thriving business. If you're a teacher looking to create and sell your resources, this episode is packed with actionable steps to help you along the way!
In this episode, we’ll discuss: 1. Invest in a Premium Seller Account
Lindsay stresses the importance of upgrading to the premium seller account ($60/year), which allows you to earn 80% of your sales. Even if you’re just starting, this investment will quickly pay off.
2. Create Eye-Catching Covers
When potential buyers are scrolling through TPT, your cover photo is their first impression. Lindsay offers tips on creating covers that stand out without being overly busy and encourages you to look at what grabs your attention in other stores.
3. Craft Effective Titles & Descriptions
Make sure your titles contain relevant keywords that teachers would search for. Descriptions should be clear, include keywords, and highlight the unique features of your resource.
4. Utilize Previews and Thumbnails
Use the preview and thumbnail sections to show the most important elements of your product. Lindsay discusses how video previews can be especially powerful in giving potential buyers a clear sense of what they're getting.
5. Seek Mentorship and Use Templates
Whether it's through one-on-one coaching or a program like The Resource Academy, Lindsay emphasizes the importance of mentorship to avoid wasting time.
Resources Mentioned:
Sign up for The Resource Challenge [it’s free!]: https://www.lindsaybowden.com/challenge
Connect with Lindsay:
On Instagram: @lindsaybowden (https://instagram.com/lindsaybowden)
This episode is full of practical advice to help you build a successful TPT store and turn your ideas into a reliable source of income. Whether you’re just starting or looking to improve your existing store, these tips will guide you to success!
The podcast currently has 57 episodes available.
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