How to Create a Sales Page That Converts: Must-Have Elements for More Sales

 

If you’re a teacher or a mom looking to create and sell a low-ticket offer, course, or membership, then you need to know how to create a sales page that actually converts. Your sales page is one of the most important tools in your business, and if it's missing key elements, you could be losing potential customers. In this episode, I’m breaking down how to create a sales page that turns visitors into buyers—based on my own experience with five and six-figure sales pages!

 

In this episode, we’ll discuss:

 

1. The Must-Have Elements of a High-Converting Sales Page

Learn the essential sections every sales page needs, from the headline to the FAQs.

2. Agitating Pain Points & Presenting the Solution

How to connect with your audience’s struggles and position your offer as the solution.

3. The Power of Call-to-Action (CTA) Buttons

Where to place them and why they are crucial for conversions.

4. Checkout Page Optimization

Tips to make your checkout process seamless and increase order value with strategic add-ons.

5. Real-Life Examples of My Sales Pages

Get an inside look at my $97 low-ticket playbook sales page and my $397 full-course sales page.

 

Resources Mentioned:

• ThriveCart – My go-to tool for checkout pages with higher conversions 

• Kajabi – The platform I use for my sales pages 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk about how to run a flash sale on a low-ticket offer!

 

How to Host a Virtual Summit to Grow Your Teacher Business with Lauren Fulton & Brooklyn McCarley

Have you ever thought about how to host a virtual summit to expand your reach, build authority, and grow your business? Whether you’re attending or presenting, virtual summits can be game-changers! In today’s episode, I’m joined by Lauren Fulton and Brooklyn McCarley, the dynamic duo behind teacher summits that connect educators and teacher business owners for powerful learning and networking opportunities.

We’re diving into how hosting or presenting at a virtual summit can help you grow your audience, establish credibility, and even skyrocket your product sales. Plus, we chat about two upcoming summits where you can get involved! I’ll also share how my first virtual conference in 2020 played a massive role in my first big course launch.

If you’ve ever considered being a part of a summit—or even just attending one—this episode is packed with insights to help you make the most of the opportunity!

 

In this episode, we’ll discuss:

 

• What is a virtual summit, and how does it differ from an in-person conference?

• The benefits of attending a summit as a teacher business owner

• How presenting at a summit can boost your brand, build trust, and grow your audience

• The impact summits have had on past presenters (including a $10k+ success story!)

• Sponsorship opportunities for business owners who want exposure without presentingric you should track to measure your email marketing success.

 

Connect with Lauren and Brooklyn:

• Teacher Seller Summit Sponsor Form

• Summer Math Summit Presenter Application

• Connect with Brooklyn

• Connect with Lauren

Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk about how to create a sales page that converts!

 

TPT Store Updates: I Updated My Store… Here’s What REALLY Happened!

Do TPT store updates really make a difference? If your sales have plateaued or started to decline, you might be wondering whether refreshing your store is worth the time and effort. After seeing a dip in my own TPT sales, I decided to take action and make a few strategic updates—and the results were amazing! In this episode, I’ll walk you through the exact TPT store updates that led to a 38% increase in sales in just one month. From optimizing product listings to revamping my visuals, I’m sharing the simple but powerful changes that helped me boost my store’s visibility and conversions. If you’re ready to breathe new life into your TPT business, this episode is packed with practical strategies you can apply today!

 

In this episode, we’ll discuss:

 

• Why I decided to update my TPT store – After years of passive income, my sales started to dip in 2024, so I took action!

• The 5 major updates I made to my store – SEO Optimized Titles, Cover Image Refresh, Thumbnail Upgrades, Preview Overhaul, and Optimized Descriptions

• The results so far – A 38% increase in sales in just one month!

• Bonus Tip: Updating outdated products can make a big difference! I revamped my old color-by-number resources with professional clip art and saw immediate improvements.

 

Resources Mentioned:

• Seller Spy – The TPT SEO tool I used to optimize my titles.

• Free Resource and Starting a TPT Store Training 

  Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

• Check out my TPT Store

 

Be sure to tune in next week as we talk with Lauren Fulton and Brooklyn McCarley about hosting virtual teacher summits!

Taxes for Teacherpreneurs: How to Prepare for Tax Season as a Digital Product Seller 

Taxes for teacherpreneurs don’t have to be overwhelming! Whether you’re selling on Teachers Pay Teachers, running a membership, or creating digital products, understanding taxes is crucial to keeping more of your profits. In this episode, I’m joined by Emily Bryant from All About Accounting to break down the must-know tax tips for teacherpreneurs. From business bank accounts to deductions and LLCs, we’re covering everything you need to stay organized and stress-free this tax season!

In this episode, we’ll discuss:

1. The #1 Thing You Must Do for Easier Taxes: Why opening a separate bank account for your business is a game-changer (even if you’re just starting out).

2. LLCs, Sole Proprietorships & Business Licenses—What You Need to Know: The truth about LLCs, when to get one, and how it impacts your taxes.

3. Tax Deductions for TPT Sellers & Digital Product Creators: A breakdown of common write-offs, including software, office supplies, and even some surprising deductions you might not know about!

4. When to Hire a CPA & How to Handle DIY Taxes: When to keep things simple with TurboTax—and when it’s time to bring in a tax professional.

5. Avoiding Common Tax Mistakes: The biggest tax pitfalls digital product sellers make (and how to avoid them).

Resources Mentioned:

• Connect with Emily Bryant: All About Accounting

Connect with Lindsay:

• Instagram: @lindsaybowden

• YouTube: Lindsay Bowden

Taxes for teacherpreneurs don’t have to be stressful! Tune in to this episode for expert advice on keeping your finances in check and making tax season way easier. Don’t forget to follow for more business tips and strategies!

How to Use Live Challenges to Grow Your Online Business (Plus, Join My Free Teacher Resource Challenge!)

Are you looking for a powerful way to launch your course, membership, or digital product? Or maybe you're a teacher looking to start selling your own resources on Teachers Pay Teachers? In this episode, I’m diving deep into live challenges—why they work, how to structure them, and how you can use them to grow your business. Plus, I’m sharing all the details about my upcoming FREE 3-Day Teacher Resource Challenge happening this March!

In this episode, we’ll discuss:

 

1. What is a Live Challenge & Why They Work

How hosting a free (or paid) multi-day challenge can help you connect with your audience and sell your offers.

2. How I Run My 3-Day Teacher Resource Challenge

A breakdown of my challenge format, including engagement strategies, action steps, and how I nurture participants.

3. Live vs. Pre-Recorded Challenges

The pros and cons of each format and why I prefer pre-recorded content for my trainings.

4. How to Use Challenges to Sell Your Course or Membership

The strategy behind transitioning from free challenge content to opening doors for your paid program.

5. Exclusive Details on My Upcoming Challenge

What you’ll learn in my FREE 3-Day Teacher Resource Challenge (March 14-16), and how you can sign up!

Resources Mentioned:

• Sign Up for the Free 3-Day Teacher Resource Challenge (Starts March 14!)

Connect with Lindsay:

• Instagram: @lindsaybowden

• YouTube: Lindsay Bowden

If you’ve been thinking about creating and selling teacher resources, this free challenge is the perfect place to start! Join me for 3 days of hands-on training, step-by-step guidance, and an amazing teacher community. Sign up now at lindsaybowden.com/challenge!

Mastering Email Marketing & Live Launching with Liz Wilcox

Want to build a thriving online business without spending hours on social media? In this episode, email marketing expert Liz Wilcox joins us to reveal how live launching and consistent email strategies can skyrocket your sales. Whether you’re new to email marketing or looking to refine your launch strategy, Liz shares practical, no-fluff advice on creating high-energy emails, leveraging GIFs, and turning your audience into paying customers. Get ready to ditch overwhelm and make email your #1 sales tool!

 

In this episode, we’ll discuss:

 

• Boosting Email Engagement – How to write emails that convert and make your audience excited to buy.

• Using Visuals to Sell – How GIFs, images, and video walkthroughs can increase trust and boost conversions.

• The Power of Consistent Emails – Why weekly nurture emails are key to building relationships and long-term sales.

• Live Launching Mindset – Why you shouldn’t fear live launching and how to bring high energy to your emails.

• Tracking Email Success – The #1 metric you should track to measure your email marketing success.

 

Resources Mentioned:

• Giphy.com – Test and optimize your email subject lines.

• ConvertKit (Now Kit) – Liz’s Favorite Email Service Provider

  Connect with Liz:

• Get Email Freebies from Liz

• Liz’s Facebook Group

• Liz's Website

• On Instagram: @thelizwilcox

  Connect with Lindsay:

• On Instagram: @lindsaybowden 

On YouTube: @Lindsay.Bowden

•  

 

Be sure to tune in next week as we talk about the TRA challenge and how to start your teacher side hustle in 2025!

9 Must-Know Tips to Keep Your Emails Out of Spam

Are your emails ending up in spam instead of your subscriber’s inbox? If so, you're not alone! In this episode, Lindsay is breaking down nine essential tips to improve your email deliverability and make sure your emails actually get seen. Whether you're struggling with open rates, tech issues, or engagement, she has got you covered with simple and actionable strategies to keep your emails out of the spam folder and in front of your audience.

 

In this episode, we’ll discuss:

 

1. Why the Promotions Folder Isn’t the Enemy

Understanding how Gmail categorizes emails and why landing in Promotions isn’t always a bad thing.

2. Setting Up SPF, DKIM & DMARC

The techy but necessary email authentication steps to improve your sender reputation.

3. The Importance of Sending from a Domain Email

Why “[email protected]” is hurting your deliverability (and what to do instead).

4. Re-engaging a Cold Email List

The right way to warm up your list after a long break (without getting flagged as spam).

5. Avoiding Spam Triggers

How subject lines, images, and email formatting can make or break your deliverability.

6. The Power of Replies

Why asking your audience to respond to your emails can help you land in the inbox more often.

7. Cleaning Your List Regularly

The importance of removing hard bounces, unsubscribers, and inactive contacts to maintain a healthy list.

8. Segmenting Your Email List for Better Engagement

If you have different types of subscribers (e.g., teachers vs. business owners), sending targeted content instead of blasting your whole list can significantly improve open rates and keep your emails relevant.

9. Watching the Data

How to analyze open rates, click-through rates, and troubleshoot issues before they hurt your business.

 

Resources Mentioned:

• SubjectLine.com – Test and optimize your email subject lines.

• Upwork – Find professionals for email deliverability troubleshooting.

  Connect with Lindsay:

• On Instagram: @lindsaybowden 

• On YouTube: @Lindsay.Bowden 

 

Be sure to tune in next week as we talk with email marketing expert Liz Wilcox and learn all-new tips to bring our email marketing to the next level! 

The Power of Email Marketing: Segmentation, Strategy & AI Tools 

 

Welcome to the first episode in our brand-new email marketing series! In this episode, Lindsay is sharing her new weekly email strategy to increase engagement, boost conversions, and save time using AI tools. She walks through the importance of segmentation, her approach to writing emails efficiently, and why a strong email list is the key to success in digital product sales.  

 

In this episode, we’ll discuss:

 

1. Why You Need an Email List (No Matter What You Sell)

Whether you're a TPT seller, course creator, or digital product entrepreneur, email marketing is the most effective way to connect with and convert your audience.

2. The Power of Segmentation

Stop sending the same emails to everyone! Learn how to group your subscribers based on their interests so they receive content that’s actually relevant to them.  

3. Short & Sweet Emails for Higher Engagement

Lindsay shares why concise, action-driven emails are outperforming long-winded messages—and how you can make the shift.

4. Using ChatGPT to Streamline Email Writing

Discover how AI can help you write in your voice, save time, and maintain consistency in your emails.

5. How to Plan & Batch Your Emails in Just One Day

Lindsay breaks down her monthly batching process so you can set up and schedule emails in advance without stress.  

 

Resources Mentioned:

• Flodesk: A beginner-friendly email marketing platform (https://flodesk.com)  

• Kajabi: The platform Lindsay uses for email marketing and course hosting (https://kajabi.com)  

• ChatGPT: AI tool for writing emails efficiently (https://chatgpt.com) 

• Hey Digital Product Playbook: Learn how to set up your email list and create low-ticket products (https://learn.lindsaybowden.com/playbook)

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Be sure to tune in next week as we dive into building your sender reputation and making sure your emails land in inboxes (not a spam folder)!

How to Price Your Digital Product with Confidence

 

Pricing a digital product can feel overwhelming. Should you start low and increase later? Charge what your competitors do? In this episode, Lindsay breaks down the psychology behind pricing, how to determine the right price for your product, and practical strategies to confidently set (and raise!) your prices. If you’ve been second-guessing your pricing, this episode is packed with insights to help you move forward with clarity!

 

In this episode, we’ll discuss:

 

1. The Psychology of Pricing

Why so many digital products end in 7 (and whether you should follow the trend).  

2. Low-Ticket Offers & Pricing Strategies

What qualifies as a low-ticket offer and how to determine the right price.  

3. The Power of Your Niche

How pricing varies between ‘need’ niches (business, health, relationships) and ‘want’ niches (hobbies, personal interests).  

4. The Role of Your Audience

Understanding your buyers’ financial situation and how to make your product feel like a no-brainer investment.  

5. Smart Launch Pricing Strategies

Why starting with a lower price (and increasing it) can create urgency and drive more sales.  

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Ready for all the advice on pricing a digital product with confidence? Hit play and let’s dive in!

Organic Marketing, YouTube Launches, and Simple Tools for Growth

 

Welcome to an exciting episode where we dive into all things organic marketing and YouTube! Lindsay is sharing her theme for 2025 and takes us behind the scenes of how she’s going to use YouTube for business, explaining why she’s shifting her focus to free, value-packed content while still keeping her paid ad strategies in play.

 

In this episode, we’ll discuss:

 

1. The 2025 Theme: Organic Marketing

Lindsay explains her intentional approach to marketing this year, focusing on free methods like her podcast, Pinterest, and the highly anticipated YouTube channel. She emphasizes aligning actions with long-term goals instead of simply checking items off a to-do list.

 

2. Why YouTube?

Discover why Lindsay is adding YouTube to her content strategy. She shares how video will allow her to better demonstrate processes like creating digital products in Canva or PowerPoint, and even her favorite project management tools like Airtable and Asana.

 

3. Tech & Tools for YouTube

Lindsay gives a transparent look at her equipment and tools for podcast production. If you’re considering starting a YouTube channel, this segment is a goldmine of practical advice!  

 

4. When to Start a YouTube Channel

Lindsay breaks down who should (and shouldn’t) jump into YouTube. She’s sharing her best advice to ensure your long-form content aligns with your business goals.  

 

5. Favorite Tools & Tips for Content Creation

Lindsay shares her love for Airtable and Asana, detailing how these tools keep her organized and ensure she’s focusing on intentional, revenue-generating activities. Plus, learn how SEO tools like TubeBuddy are helping optimize her YouTube efforts.

 

Resources Mentioned:

• Hey Digital Product Playbook: Learn about automated funnels to help your products sell on autopilot (https://learn.lindsaybowden.com/playbook)

• 100 Digital Product Ideas [freebie!] (https://lindsaybowden.com/list) 

• 100 Teacher Resource Ideas [freebie!] (https://lindsaybowden.com/tptideas) 

• TubeBuddy: A must-have SEO tool for YouTube creators (https://www.tubebuddy.com/)

• Airtable: A free, customizable way to organize data (https://www.airtable.com)

• Streamlabs OBS: Free software for seamless screen sharing and video recording (https://streamlabs.com/)

• Loom: Affordable and user-friendly for recording and storing videos (https://www.loom.com) 

 

Connect with Lindsay:

• On Instagram: @lindsaybowden (https://www.instagram.com/lindsaybowden)

• On YouTube: @Lindsay.Bowden (https://www.youtube.com/@Lindsay.Bowden)

 

Don’t miss this episode if you’re looking to level up your marketing strategy with organic methods, streamline your content creation process, or get inspired to tackle YouTube this year! These tips and strategies are approachable, actionable, and perfect for anyone ready to grow their business.