#517 If you've never considered building an online directory as a business, this episode might just change your mind! Host Brien Gearin is joined by Frey Chu — known as the directory expert — who shares how he built multiple profitable directories from scratch and turned them into passive income machines. Frey breaks down what a modern directory business really looks like (hint: it’s way more than Yellow Pages), how to find profitable niche ideas, and the step-by-step process he uses to build, rank, and monetize directories using SEO, affiliate links, and display ads. He also reveals how directories can become sellable assets or fuel even bigger ventures like SaaS or lead gen agencies. Whether you're an SEO nerd, digital side hustler, or aspiring solopreneur, this episode uncovers an underrated business model with surprising upside!

What we discuss with Frey:

+ What online directories actually are

+ How Frey built passive income from directories

+ SEO strategies for ranking directory sites

+ Niche research and data enrichment tips

+ Common monetization methods (ads, leads, products)

+ Tools used to build and scrape data

+ How to stand out from larger competitors

+ Selling directories as digital assets

+ Why directories still work in the AI era

+ Growth potential through lead gen and SaaS

Thank you, Frey!

Check out Ship Your Directory at ShipYourDirectory.com.

Follow Frey on YouTube.

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