How can we create holiday outreach programs that truly lift up our students, without compromising their dignity? Join me, Steph Johnson, and let's discuss the heart of compassionate holiday outreach. We'll explore practical, ethical strategies that make a real impact, especially for students facing economic challenges or homelessness. Together, we’ll look at what works (and what doesn’t) with programs like coat drives and gift trees, and how we can avoid the common pitfalls that sometimes reinforce the very barriers we're trying to break.

It takes more than just good intentions to plan a successful holiday outreach program: it takes foresight, collaboration, and a solid game plan. We’ll walk through the essential steps for organizing an initiative that hits home, from early planning and community buy-in to volunteer coordination and mindful promotion. With a little strategic thinking and support from resources like the School for School Counselors Mastermind Initiatives, even the smallest contributions can make a huge difference. Let's make this holiday season not just a warm memory for our students, but a meaningful experience for the whole school community.

GET THE FREE OUTREACH PLANNING GUIDE HERE

Start planning now to ensure a rewarding holiday outreach effort.

00:00 Introduction: Are Your Holiday Outreach Efforts Effective?

03:18 Empowering vs. Reinforcing Challenges

04:24 Special Populations and Holiday Stress

07:51 Coordinating Outreach Efforts

09:41 Aligning Outreach with Ethical Guidelines

10:49 Inclusive Giving: Everyone Can Contribute

13:12 Creating a Successful Holiday Outreach Program

21:14 Sharing Success and Impact

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References/Resources:

American School Counselor Association (2016). Ethical standards for school counselors. ASCA. Retrieved from ASCA Ethical Standards

Evans, G.W. and Kim, P. (2013), Childhood Poverty, Chronic Stress, Self-Regulation, and Coping. Child Dev Perspect, 7: 43-48. https://doi.org/10.1111/cdep.12013 

Gershoff, E. T., Aber, J. L., Raver, C. C., & Lennon, M. C. (2007). Income is not enough: Incorporating material hardship into models of income associations with parenting and child development. Child Development, 78(1), 70-95. https://doi.org/10.1111/j.1467-8624.2007.00986.x

McNeely, C., & Falci, C. (2004). School connectedness and the transition into and out of health-risk behavior among adolescents: A comparison of social belonging and teacher support. Journal of School Health, 74(7), 284-292. https://eric.ed.gov/?id=EJ743601

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