Have you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do? It's not that simple. "Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says. Here's what clients really care about.  Links: <a href='https://www.facebook.com/groups/gymownersonly'>Gym Owners United</a> Timeline: 1:20 – What clients actually care about. 3:14 – Being a great trainer isn’t enough.

Have you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do? It's not that simple. "Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says. Here's what clients really care about. Links: Gym Owners United Timeline: 1:20 – What clients actually care about. 3:14 – Being a great trainer isn’t enough.

Have you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do? It's not that simple. "Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says. Here's what clients really care about.&nbsp; Links: <a href="https://www.facebook.com/groups/gymownersonly" rel="noopener noreferrer">Gym Owners United</a> Timeline: 1:20 – What clients actually care about.&nbsp;3:14 – Being a great trainer isn’t enough.&nbsp;

Do More Coaching Credentials Equal More Sales?

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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Do More Coaching Credentials Equal More Sales?

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