Have you fallen prey to the technician's curse? That is, do you think the more credentials you have, the better coach you are and the better your business will do?

It's not that simple.

"Being good at your job is necessary but insufficient to have the impact that you're trying to have," Chris Cooper says.

Here's what clients really care about. 

Links:

Gym Owners United

Timeline:

1:20 – What clients actually care about. 

3:14 – Being a great trainer isn’t enough.