Nobody knows what they’re doing—and that’s your advantage.

In this episode, Rich sits down with personal branding expert Courtney Johnson to break down exactly how to stop waiting for permission, take messy action, and finally escape the 9–5 trap. From building a personal brand that attracts opportunities to using content as leverage, Courtney lays out the mindset shifts and tactical plays that actually move the needle.

They cover:

• Why confidence comes after action, not before
• The difference between documenting vs. educating (and why it matters)
• Why “cringe equals cashflow” and how to lean into discomfort
• The truth about consistency, reps, and long-term content mastery
• How to build wealth and freedom on your terms—not society’s

If you’ve been stuck in procrastination or waiting for the “perfect” time, this is your wake-up call.

Let’s get it.

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