In this eye-opening episode, the boys dive deep into the shadowy world of social media algorithms with AI in HR governance expert Martyn Redstone. With over 20 years in recruitment and a focus on ethical AI in HR, Martyn unpacks a viral experiment by Jane Evans and Cindy Gallop that exposed shocking disparities.

Is this intentional discrimination? Not quite—it's the insidious "proxy bias" at play.

Martyn breaks it down: LinkedIn's algorithm penalizes topics common among women. This creates a vicious cycle where established voices dominate, and emerging ones—often women's—get buried. LinkedIn denies using gender as a factor, but as Martyn argues, the real issue is between the lines.

From content visibility traps to calls for transparency, this discussion reveals how tech perpetuates inequality in professional networking. If you're in HR, tech, or just navigating LinkedIn, you won't want to miss these insights on building a fairer digital future.