Almost nobody in this industry will show you their real numbers. So I'm showing you ours.

The financial year just wrapped up here in Australia, and I've been through every single dollar our business made over the last 12 months... where it came from, which offers did the heavy lifting, and what it cost to make.

And no, this wasn't our best year ever.

That's the point.

This is what a regular, boring, reliable seven-figure year looks like when the systems are doing their job.

If you've ever wondered what's really going on behind the scenes of a mostly automated coaching business (or quietly suspected everyone's hiding the real numbers)... this episode is for you.

What percentage came from low-ticket offers vs our signature programme?

How much revenue did order bumps and upsells quietly add while we did nothing?

What did we spend on ads all year?

And which "small" revenue stream would quietly shrink everything else if we cut it?

Listen to find out.

👉 Then click here to watch the Seven-Figure Framework... my free video walking you through the exact structure behind these numbers, visually.

It's shorter than an episode of Friends. 🎬

What's the difference between a funnel that makes $5K a month... and one that makes $5K a day?

Most people guess "more traffic." And that guess is keeping a lot of very good businesses stuck exactly where they are.

Because a $5K day funnel isn't a $5K month funnel with a bigger ad budget. They're completely different levels of business... with different engines, installed in a different order.

In this episode I'm breaking down all three levels: $5K months, $5K weeks and $5K days. What life actually looks like at each stage, the engines you need to install, the real numbers to aim for, and the order to build it all in.

If you're making sales but can't seem to crack the next revenue level no matter what you try... this episode is for you.

Which single engine gets you to $5K months fastest (and how little ad spend you can start with)? Which two engines stack on top to create $5K weeks? And what's the one offer you must have in place before $5K days are even possible?

Listen to find out.

👉 Then click here to watch the Seven-Figure Framework... my free video walking through the whole thing visually. It's shorter than an episode of Friends. 🎬

A few years ago I had a team of six people. I don't think I've ever been more stretched, more stressed, or slower to get anything done.

Today my core team is a fraction of that size, and the business makes more money and moves faster than it did back then.

If you've ever hired someone to get relief, only to end up more stressed than before — this episode is for you.

I'm pulling back the curtain on exactly who's on my team now, what's quietly been handed over to AI, what's stayed exactly the same on purpose, and the one thing I will never let a robot touch.

Ready to Install Your Own AI Content System?

Cash Money Content is exactly what I use for that.

🎟️ Grab it here

The doom and gloom narrative about AI and small business is wrong.

For a while now I've been sitting with two feelings about AI at the same time. Genuine excitement about what it makes possible. And a quiet, nagging dread about what it all actually means. The two camps out there - AI destroys everything, or AI sets us all free to float around painting watercolours - haven't helped. Neither one feels right.

So when I heard Daniel Priestley's take on Diary of a CEO, it was the first time I'd heard a version of the future I could actually get excited about. Not because it's all rosy. Because it's logical.

If you've been quietly uneasy about where AI leaves you as a coach or course creator - this episode is for you.

I'm sharing my take on the perspective that changed how I see this whole thing: what the economic landscape actually looks like as AI scales, where the real opportunity sits, and why the coaches and course creators building lean, automated, specific businesses right now might be in the most powerful position of anyone.

This might be the most hopeful thing I've recorded in a while.

Daniel Priestley's full Diary of a CEO interview is also worth your time 👉 click here to listen.

$296,516.31. From a $37 offer. In five months.

That's not a launch. That's not a viral moment. That's a self-funding sales pathway running in the background — and in this episode, I'm pulling back the curtain on exactly how it works.

I've been using low-ticket gateway offers in my business since 2019. The first time, I built the whole thing in an afternoon during COVID lockdowns to avoid creating a webinar I didn't want to make. Made five sales the next day on a $27 offer. This year, I did it again — same process, different strategy — and we've scaled to spending $1,000 a day on ads with an average 2x return. And for the first time ever, we're profitable on the front end.

If you've been wondering how some coaches seem to always be growing, always making sales, always adding new people — this episode is for you.

I'm walking through the full story: what I built, when, why it worked, why we stopped, and what made us come back to it. Plus what's actually changed in 2026 that's made this more profitable than ever — and what we've updated inside Paid to Grow 3.0 to reflect all of it.

Paid to Grow 3.0 is on pre-sale right now at $197 — that's $100 off the full price. But only until midnight this Friday.

👉 Click here to grab your spot at the pre-sale price before it goes up.

If your sales have slowed down lately, the answer probably isn't what you think.

It's not the market. It's not your content. It's not that your offer isn't good enough. In most cases it comes down to one of three very specific — and very fixable — structural problems that are quietly capping your results.

If you've been working hard and not seeing it reflected in your sales — this episode is for you.

I'm breaking down the three most common reasons sales slow down: why your audience can go nose-blind to your offer no matter how many times you promote it, why constantly showing up isn't the same as constantly growing, and why having one sales system — whether that's live launching or a single funnel — will always have a ceiling no matter how much you optimise it.

And more importantly, what to do about each one.

There's also something coming very soon that addresses all three of these problems directly. Keep an eye on my Instagram — details dropping shortly.

👉 Follow us on Instagram at @hellofunnels so you don't miss it.

Five-figure days don't happen by accident.

They happen when you have the right system running quietly in the background while you live your actual life. No webinar. No live launch. No grinding.

Most people are either stuck in the launch cycle of doom, or they've built a funnel and run ads to it and wondered why they're barely breaking even. The answer isn't to work harder. It's to build the right system.

If you've been wondering why consistent revenue feels so out of reach right now, this episode is for you.

I'm breaking down the exact Silent Selling System™ behind our five-figure days: the three-engine framework that's given us a $60K to $100K+ minimum baseline for the last five years, and that's now scaling faster than ever.

I'm not gatekeeping a thing.

Want help building your own Silent Selling System™?

Click here and DM us "FUNNEL ME" and let's get your funnel built!

There's a reason everyone in your feed is suddenly running a paid live workshop.

It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now — and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you.

In this episode I'm getting into all of it. Why live workshops are having such a moment right now. What makes the paid format specifically so powerful for coaches selling premium offers. And the honest realities that most people aren't talking about before they dive in.

If you've been watching this trend and quietly wondering whether you should be doing it too — this episode is for you.

I'm sharing the actual conversion numbers you should know before you run one, the truth about using ads to fill a paid event (it is not what most people expect), and what I actually recommend if you have a smaller audience and still want to make this format work.

This is not a "yes, go run a workshop, they're amazing" episode. It is a "here is what you actually need to know to make a smart decision" episode. And those are my favourite kind.

👉 Want help figuring out the right strategy for where you and your business are at? DM the word FUNNELME to us at @hellofunnels on Instagram and let's have a chat.

#hellofunnels #doingitoronline #liveworkshop #onlinecoach #marketingstrategy

You don't need a developer, a $10,000 custom build, or some fancy tech you can barely pronounce to actually use AI in your business properly.

The full AI tech stack running our entire business at HelloFunnels is genuinely budget-friendly. No N8N. No extra computers running in the corner of an office. No mystery integrations that only a developer can touch.

It is a small handful of tools (most of which you have probably already heard of), all talking to each other and quietly doing the work in the background.

In this episode, Kate is cracking open the full AI tech stack we use to run HelloFunnels. Every single tool, every single cost, and exactly what each one is doing for us behind the scenes.

If you've been hearing all the AI hype lately but assuming it needs a giant tech budget or a developer on retainer to make it actually work, this episode is for you.

Inside the episode:

• The two versions of Claude we run (and the reason we actually use both)
• Why Airtable and ClickUp together make up our "business brain"
• The little tool quietly connecting everything (and only costs about $20 a month extra)
• The optional fifth tool that completely changed how we approach ads and market research
• Plus the actual total cost of the whole stack (it's lower than you think)

This episode is the natural next step after last week's deep dive into our AI Business Brain. If you missed that one, go back and listen to it first for the full picture.

🎟️ Want to actually see all of this in action? Kate has recorded a free behind-the-scenes video where she walks you through every workflow, every dashboard, and every part of our AI system in real time. It is only up for a limited time.

👉 Click here to grab the behind-the-scenes video.

Most people's AI knows absolutely nothing about their business.

Every conversation starts from scratch. You spend 20 minutes giving it context before you can even get to the actual question. And then you do it all again the next day.

That's what was happening to us. Until we built what I'm calling the Business Brain.

If you're using AI for your coaching or course business but it still feels like you're starting from zero every single time... this episode is for you.

This is Part 2 of my diary of building our AI assistant. Last week was the content system. This week, I'm walking you through how we built a central database that gives our AI full visibility over every contact, every client interaction, every DM, every support ticket, every community conversation, and every call summary in our business. And what that's actually enabled us to do with it... from automated lead scoring to pre-call briefings to weekly client care that happens without me lifting a finger.

If you missed Part 1, go back and listen to that one first. It's the perfect starting point.

👉 Want to see all of our AI systems in action? Grab Our AI Playbook... a behind-the-scenes walkthrough of the exact AI systems running inside our seven-figure coaching and course business. Click here to watch (available for a limited time only).