Want to sell a higher-value service?  Or increase the value of the service you already provide? You've got to increase your "with-ness."

"With-ness" is the degree to which your service is a "done-with-you" service. That means you're not selling a commodity (done for you) and you're not selling an instruction manual (do it yourself). You're walking the path right alongside your client, giving them personalized attention and feedback and adjusting the course as needed. You're doing it with them.

Done-for-you and do-it-yourself services are not bad. But they're not what you're selling—at least not if you're selling high-value coaching.

Links:

Drink O2
Gym Lead Machine
Gym Owners United

Timeline:

1:21 – Lessons from Coop’s editor. 

4:37 – Why you’re worth big-ticket prices.

5:12 – Done-for-you services: Pros and cons.

6:35 – DIY: Pros and cons.

8:51 – Bridging the gap with done-with-you services.

9:42 – Benefits of the done-for-you approach.

11:06 – DIY and done for you: Neither is your competition.

14:26 – “With-ness”: Where the value is.

18:29 – What high-value coaching looks like.