What is "culture"?

Most companies talk about culture even before they understand what culture actually means, let alone their own flavor of it. In this Cult Brand episode Douglas Atkin, former Head of Airbnb's Global Community and the man who wrote "The Culting of Brands", which virtually created the entire Cult Brand segment, takes us through his culture journey at cult brand Airbnb. 

This will be a treat for Brand professionals and enthusiasts all over the globe. 

Thanks to our friends at Symphony Talent for supporting the Cult Brands Series of podcasts.