Creative Careers in Medicine Podcast

Dr Ariella Heffernan-Marks on a career as founder in women’s health


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In this episode of the Creative Careers in Medicine podcast, Dr Elise Putt is joined by Dr Ariella Heffernan-Marks, a medical doctor, PhD candidate, and the founder of Ovum AI, a platform dedicated to transforming women’s healthcare through an integrative, lifespan-focused digital solution. Providing insight into her journey from law and reproductive biology, to medicine at Macquarie University, and through to her internship at Prince of Wales Hospital. She shares how her personal challenges with vestibular migraines during medical school revealed significant gaps in women's healthcare and ultimately inspired the concept for Ovum AI.

She gives a clear explanation of the Ovum AI platform, how it brings together women’s longitudinal health data, integrates wearable and medical reports, and offers personalized guidance to empower women in clinical settings. Highlighting the importance of addressing gender bias in research and healthcare delivery, as well as her commitment to building the world's largest proprietary women’s health dataset.


Dr Heffernan-Marks shares her thoughts on leaving structured clinical training, the impact of her medical background on the success of her startup, and the importance of preparation and resilience when seeking funding and validation from both the healthcare community and investors. She also underscores the value of research, collaboration with clinical experts such as Professor Amanda Henry and Professor Rebecca Deans, and ongoing user-and evidence-based development for lasting impact.


Offering actionable insights for clinicians considering alternative or innovative career paths and serves as a testament to how lived experience, clinical expertise, and research can converge to drive positive change in healthcare.


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The CCIM Podcast is part of the Talking HealthTech Podcast Network, offering the latest in healthcare delivery, innovation, digital health, and more. Discover the network at www.talkinghealthtech.com/podcast/network.

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