There's a lot of competition in the fitness business.

Gone are the days where being a great coach and offering a great product are enough to get you clients—that's the bare minimum. Every successful gym has great coaches and great products, so what makes you different?

Jason Rule, founder of Driven Nutrition, is faced with the same question daily. The supplement industry is vast and competitive, with celebrity endorsements and secretive formulas and business plans that rely on deceit. But with 1,600 gyms on his client roster, Jason's figured out a thing or two.

Here, Certified Two-Brain Mentor Jay Williams interviews Jason on the tricks of the trade. You'll learn how he gets new clients, why he prioritizes relationships over volume and his processes for continuing to improve his business and build brand loyalty.

Links:

Driven Nutrition
"Founder, Farmer, Tinker, Thief"
Book a free call with a Certified Two-Brain Mentor

Contact:

Instagram: @drivennutrition, @jason_rule

Timeline:

0:43 – Starting Driven Nutrition and finding a market in CrossFit. 

2:16 – Teaching gym owners not to fear profit.

5:44 – How to get referrals.

9:26 – Standing out amidst the competition.

12:20 – Celebrate the people who pay you money.

14:03 – The webinar for 15 people: an exercise in starting small before you scale up.

19:02 – The mission of Driven Nutrition.

20:48 – Surviving sleazy competition and how to win back the clients they take.

25:24 – Using setbacks as learning experiences.

28:07 – What makes Driven Nutrition different.

31:12 – Combining a great product with honest pricing—and still making a profit.

33:03 – Why gym owners shouldn’t be afraid of buying a new car.

35:16 – How to define your core values.

36:49 – Gym owners: Don’t reinvent the wheel when it comes to supplements.

38:40 – Educate yourself.

42:51 – Recommendations from Jason’s bookshelf.