Power Producers Podcast

Driving Business through Curious Leadership with Jon Bassford


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In this episode of the Power Producers Podcast, David Carothers joined by Jon Bassford, author of the insightful book, "The Curious Leader," to discuss the transformative power of curiosity in leadership, sales, and personal growth. We explore how an inquisitive mindset fuels innovation, the crucial distinction between a salesperson and a true consultant, and the flaws within the insurance industry's compensation models. The conversation also touches on the parallels between endurance challenges like running marathons and the journey of leadership, emphasizing the importance of vulnerability, building diverse teams, and fostering psychological safety.
Key Highlights:
The Power of the Curious Leader
Jon Bassford shares the core message from his book, explaining how fostering an inquisitive mindset is the engine for genuine innovation. We discuss the importance of educated risk-taking and creating an environment where acknowledging mistakes is seen as a vital part of individual and organizational development, not a failure.
Salesperson vs. Consultant in the Insurance Industry
The conversation shifts to the insurance sector, where we critique flawed compensation models that incentivize policy-pushing over problem-solving. Using real-world examples like the Fisker Auto bankruptcy, we highlight how true value comes from objective audits and a consultative approach that enhances a client's risk profile, drawing a clear line between surface-level sales and deep operational consulting.
Leadership Lessons from Marathons and Writing
We explore the powerful metaphors of running a marathon and writing a book. Jon and I discuss how these challenging, introspective journeys teach profound lessons in vulnerability, perseverance, and self-discovery, mirroring the trials and tribulations faced by any effective leader.
Building Psychologically Safe & Diverse Teams
This segment focuses on common leadership pitfalls and the critical need for psychological safety. Jon Bassford offers compelling insights on how leaders can empower their teams by building diverse groups where every individual feels safe to contribute, challenge ideas, and innovate without fear of reprisal.
Connect with:
  • David Carothers
  • LinkedIn
  • Kyle Houck LinkedIn
  • Jon Bassford LinkedIn
  • Visit Websites:
    • The Curious Leader (Book)
      • Power
      • Producer Base Camp
      • Killing Commercial
      • Crushing Content
      • Power Producers Podcast
      • Policytee
      • The Dirty 130
      • The Extra 2 Minutes
      • ...more
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        Power Producers PodcastBy David Carothers

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